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  • Audry Larocque

    Chief Executive Officer

  • Audry Larocque is a seasoned entrepreneur and executive who has helped build several successful companies in the high-tech, mobile and Internet ecosystem since 1999. As CEO of iPerceptions, Audry is responsible for developing corporate strategy, pursuing growth across markets and ensuring operational excellence across the organization. Before joining iPerceptions, Audry co-founded Neuralitic and under his leadership, Neuralitic filed over 22 patents, marketed its products in over 20 countries and raised $20M in venture capital funds. Prior to Neuralitc, Audry co-founded Cilys, a wireless software infrastructure vendor, and Deuteron, a Canadian leader in wireless and RFID solutions, both of which were subsequently acquired. Audry holds a Bachelor’s degree in Business Administration and is currently a FounderFuel mentor and serves on the board of directors for digital media company Seevibes.

  • Dominic Becotte

    Chief Financial Officer

  • Dominic Becotte is the Chief Financial Officer at iPerceptions and a partner at XPND Capital, a growth capital fund located in Montreal and focusing on media, entertainment and technology companies. Prior to that, he was Vice President - Investment Banking at Messier Maris in New York and Paris where he spent 7 years advising on cross-border merger & acquisition and private equity transactions. Dominic's areas of expertise include various industry sectors such as technology, Internet, media, telecommunication, leisure and entertainment, and retail. He graduated from HEC-Montreal in 2001 with a Master ès Sciences degree in finance and in 1999 with a B.Com degree in finance. He is a CFA charter holder.

  • Eric Fluet

    Chief Commercial Officer

  • Eric Fluet is a seasoned leader with over 20 years of experience in the Information Technology Industry as an Executive, Sales Leader and Entrepreneur. As Chief Commercial Officer, Eric is responsible for creating go-to-market strategies that accelerate growth in new and existing markets. Prior to joining iPerceptions, Eric was Vice-President at Meteorix where he was responsible for developing and executing the strategy to enter the Canadian market. Prior to Meteorix, Eric was owner and managing partner of msc mobile, a mobile application development company. Under his leadership, msc mobile established several strategic and commercial partnerships with SAP. Prior to msc mobile, Eric was Senior Vice President of Sales and Operations at the Createch Group where he was instrumental in developing Createch into one of the most successful value-add resellers in the SAP ecosystem. Eric holds a Master's degree in Business Administration from McGill University and a bachelor's degree in Engineering.

  • Marc Tremblay

    Chief Technology Officer

  • Marc Tremblay is a veteran in the high tech space with over 25 years of experience shaping information technology operations and strategy. As Chief Technology Officer, Marc is responsible for the development and operation of iPerceptions’ SaaS platform and its integration with client and partner platforms and technologies. Marc also manages IT and the intellectual property portfolio for iPerceptions. Previously, Marc held the roles of CTO and Vice-President of Product Development, developing Neuralitic’s SevenFlow big data mobile marketing analytics platform as well as Neuralitic’s intellectual property strategy. Before joining Neuralitic, Marc headed the product management team responsible for the Access Optimization and Streaming Media product lines at Openwave Systems, a Californian based company. Also he was Vice President of Research and Development at Sipro Lab Telecom/VoiceAge Corporation, the globally renowned research and licensing powerhouse.

  • Duff Anderson

    Senior Vice President and Co-founder

  • Duff Anderson is a visionary in digital Voice of the Customer research with over 20 years’ experience. As Senior Vice President and Co-Founder of iPerceptions, Duff is responsible for providing expert advice to organizations on how to gain a competitive advantage across the digital customer lifecycle and become more customer-centric. During his time at iPerceptions, Duff has touched on all facets of the company including managing research and development. Prior to iPerceptions, Duff was Director of Development at Capability Snapshot where he led the transition from hard copy scanning and telephone-based surveying to online surveying. Duff is a featured speaker and contributor on the subjects of digital analytics, marketing technologies and the customer experience.

  • Derek Zakaib

    Chief Marketing Officer

  • Derek Zakaib is a seasoned executive and entrepreneur with over 15 years of experience in the information technology space. As Chief Marketing Officer, Derek is responsible for all things marketing from product marketing to online marketing to lead generation. Derek is also responsible for product strategy, user experience and pricing. Prior to joining iPerceptions, Derek was EVP of Product Design at Stingray Digital where he oversaw product strategy and design. He also co-founded and was EVP of Product & Marketing at Hexacto, a mobile gaming company. Hexacto was eventually acquired by JAMDAT Mobile and following a successful IPO was bought out by Electronic Arts (EA). Then at EA, Derek oversaw creative game development for the company’s mobile Montreal Studio. Derek has also worked as an Artistic Director at Cossette Interactive, one of the largest digital agencies in Canada. Derek holds a Master’s degree in Architecture and a bachelor degree in environment design.

  • Lane Cochrane

    Chief Analytics Officer

  • Lane Cochrane has more than 20 years of management and business development experience in the market research and analytics industry. As Chief Analytics Officer, Lane is responsible for developing the next generation of digital research offerings that maximize the value of customer research within the dynamic and evolving digital analytics and digital marketing ecosystem. Lane supports a team of innovative data scientists and expert analysts to develop and implement leading edge digital customer research. Lane has a proven research track record with over 10 years in leadership roles at The Nielsen Company. While at Nielsen, Lane led innovative new research solutions and worked closely with leading brands such as Johnson & Johnson and Procter & Gamble.