When you land on the University of Liverpool's website for the first time, one thing stands out - it's a global and connected University.
With 4 campuses across the UK and Asia and virtual campuses in over 160 countries online, this is no big surprise.
With over 60,000 website pages attracting over 6.5 million users to the website per year, its website presence rivals that of a multinational corporation!
So when the team at the University of Liverpool decided to redesign their website, it was no mean feat.
To start with, they knew that they would need to hit the proverbial books and better understand their visitors’ digital experience. The team leveraged a range of tools such as web analytics and session replay. But what these tools lacked was the ability to understand their visitors’ needs, wants and expectations.
As such, the University of Liverpool team turned to iPerceptions and its Voice of the Customer (VoC) solution.
Equipped with insights from iPerceptions and other sources, the University of Liverpool team went about redesigning their website. The final website redesign result saw considerable improvements in both the Satisfaction and Task Completion of their visitors. Not only that, but they evolved Liverpool.ac.uk into an award-winning website, receiving the 2017 Heist Award for best website, for which a judge commented:
“The University of Liverpool have delivered an enhanced digital customer experience with this website, which uses beautiful bold images and a very cutting-edge look to exude confidence, whilst creating a community feel and great functionality.”