It is five times more expensive for you to acquire a new customer than it is to retain one. With Customer Experience statistics like these, brands are under more pressure than ever to boost customer retention.

2019 has just flown by. With over 4 in 5 marketers expecting to compete primarily on Customer Experience (CX), this is a topic that is being discussed, analyzed, and scrutinized now more than ever.

A great Customer Experience dashboard is so much more than just pretty charts.

More than 4 in 5 of brands now expect to compete based on the Customer Experience (CX), according to Gartner. The need to measure the CX has never been greater. 

But what makes for a successful CX measurement program?

Data is everywhere. We’ve never had so much of it at our fingertips. We now have data on pretty much anything imaginable.

But Customer Experience (CX) professionals face a pivotal challenge from this abundance of data. 

"How can you create a 'complete view of the customer' from the scattered...

Voice of the Customer (VoC) research is an integral part of the customer-centric organization’s toolkit. But like any other initiative, it requires clearing some hurdles along the way for it to be successful.