Voice of the Customer (VoC) research is an integral part of the customer-centric organization’s toolkit. But like any other initiative, it requires clearing some hurdles along the way for it to be successful.

In an industry as competitive as Automotive, finding ways to meet growing customer expectations has never been more critical for CX professionals. 

So, how can you better meet these expectations at every step of their journey, and help them navigate speed bumps along the way?

Asking your customers to complete a survey is like starting a conversation with them. You should do everything you can to approach your survey design as such. 

There is no questioning it; we are living in the age of the customer.

Superior Customer Experience Management in 2019 is widely recognized as one of the most important and defining competitive advantages.

In the age of the Customer Experience (CX), consumer expectations are reaching an all-time high across all industries. The Healthcare industry, including health insurance providers, is no exception.

Data is only as valuable as what you do with it, and Voice of the Customer (VoC) data is no different.

In a world where a superior Customer Experience (CX) is now viewed as a key competitive advantage, leveraging VoC as part of your Customer Experience Management (CEM) efforts has never been...