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The Customer-Centric Marketer - Customer Experience Blog

4 Great TED Talks on the Power of Context in Data Analysis

Data is everywhere. We’ve never had so much of it at our fingertips. We now have data on pretty much anything imaginable.

But Customer Experience (CX) professionals face a pivotal challenge from this abundance of data. 

"How can you create a 'complete view of the customer' from the scattered...

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Sep 18, 2019

By 

Philippe Aussant

Ask These 8 Questions To Contextualize The Digital Car Shopping Experience

In an industry as competitive as Automotive, finding ways to meet growing customer expectations has never been more critical for CX professionals. 

So, how can you better meet these expectations at every step of their journey, and help them navigate speed bumps along the way?

Read More

Jun 6, 2019

By 

iperceptions

6 Reasons To Consider A Full-Service Voice of the Customer Program

There is no questioning it; we are living in the age of the customer.

Superior Customer Experience Management in 2019 is widely recognized as one of the most important and defining competitive advantages.

Read More

Jan 16, 2019

By 

Duff Anderson

10 Hurdles to Effective Voice of Customer Research (and how to clear them)

Voice of the Customer (VoC) research is an integral part of the customer-centric organization’s toolkit. But like any other initiative, it requires clearing some hurdles along the way for it to be successful.

Read More

Jul 25, 2019

By 

iperceptions

16 Helpful Tips For How To Increase Your Survey Response Rates

Asking your customers to complete a survey is like starting a conversation with them. You should do everything you can to approach your survey design as such. 

Read More

Feb 27, 2019

By 

Philippe Aussant

3 Ways Voice of the Customer Can Help Health Insurance Providers Manage the Customer Experience

In the age of the Customer Experience (CX), consumer expectations are reaching an all-time high across all industries. The Healthcare industry, including health insurance providers, is no exception.

Read More

Sep 20, 2018

By 

Kathleen Browne

4 Great TED Talks on the Power of Context in Data Analysis

Data is everywhere. We’ve never had so much of it at our fingertips. We now have data on pretty much anything imaginable.

But Customer Experience (CX) professionals face a pivotal challenge from this abundance of data. 

"How can you create a 'complete view of the customer' from the scattered...

Read More

Sep 18, 2019

By 

Philippe Aussant

10 Hurdles to Effective Voice of Customer Research (and how to clear them)

Voice of the Customer (VoC) research is an integral part of the customer-centric organization’s toolkit. But like any other initiative, it requires clearing some hurdles along the way for it to be successful.

Read More

Jul 25, 2019

By 

iperceptions

Ask These 8 Questions To Contextualize The Digital Car Shopping Experience

In an industry as competitive as Automotive, finding ways to meet growing customer expectations has never been more critical for CX professionals. 

So, how can you better meet these expectations at every step of their journey, and help them navigate speed bumps along the way?

Read More

Jun 6, 2019

By 

iperceptions

16 Helpful Tips For How To Increase Your Survey Response Rates

Asking your customers to complete a survey is like starting a conversation with them. You should do everything you can to approach your survey design as such. 

Read More

Feb 27, 2019

By 

Philippe Aussant

6 Reasons To Consider A Full-Service Voice of the Customer Program

There is no questioning it; we are living in the age of the customer.

Superior Customer Experience Management in 2019 is widely recognized as one of the most important and defining competitive advantages.

Read More

Jan 16, 2019

By 

Duff Anderson

3 Ways Voice of the Customer Can Help Health Insurance Providers Manage the Customer Experience

In the age of the Customer Experience (CX), consumer expectations are reaching an all-time high across all industries. The Healthcare industry, including health insurance providers, is no exception.

Read More

Sep 20, 2018

By 

Kathleen Browne

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