A great Customer Experience dashboard is so much more than just pretty charts.

More than 4 in 5 of brands now expect to compete based on the Customer Experience (CX), according to Gartner. The need to measure the CX has never been greater. 

But what makes for a successful CX measurement program?

Data is everywhere. We’ve never had so much of it at our fingertips. We now have data on pretty much anything imaginable.

But Customer Experience (CX) professionals face a pivotal challenge from this abundance of data. 

"How can you create a 'complete view of the customer' from the scattered...

Voice of the Customer (VoC) research is an integral part of the customer-centric organization’s toolkit. But like any other initiative, it requires clearing some hurdles along the way for it to be successful.

In an industry as competitive as Automotive, finding ways to meet growing customer expectations has never been more critical for CX professionals. 

So, how can you better meet these expectations at every step of their journey, and help them navigate speed bumps along the way?

Asking your customers to complete a survey is like starting a conversation with them. You should do everything you can to approach your survey design as such.