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The Customer-Centric Marketer - Customer Experience Blog

A key aspect of Voice of the Customer research you should not overlook

How you listen matters. Unfortunately, some might be overlooking this particular detail of their Voice of the Customer (VoC) programs, which could end up impacting just how successful their program is in providing the insights they need to improve their Customer Experience (CX).

Read More

Jul 12, 2018

By 

iperceptions

How Feedback Can Transform Your Higher Education Marketing Strategy

Picking what university or college to attend can be one of the biggest decisions you will ever make. It represents a huge investment of time and money, all with the hope of being part of a learning environment and obtaining a degree that will lead to a successful career.

Read More

May 17, 2018

By 

William Braün

Are you customer-centric? I bet you're not, and here’s why

You will never achieve customer-centricity if you are not considering digital analytics and Voice of the Customer (VoC) from the perspective of a single customer experience, regardless of the channels involved.

Read More

Apr 12, 2018

By 

Stéphane Hamel

Why Voice of the Customer Research Will Be Even More Important in the Age of GDPR

GDPR may be one of the hottest topics in the business world today, causing many organizations to rethink and revise how they approach many of their everyday practices.

Read More

May 29, 2018

By 

iperceptions

[EBOOK] The Definitive Guide to a Successful Voice of the Customer Program

Voice of the Customer (VoC) provides you the ability to understand and anticipate your customers’ needs, wants, perceptions and preferences so you can better meet their ever-growing expectations.

In the age of the Customer Experience (CX), these insights are paramount to designing an online and...

Read More

Apr 26, 2018

By 

iperceptions

[WHITE PAPER] What you need to know about Voice of the Customer methodologies

New research methods are constantly coming to the forefront. Every industry is inundated with the ‘next generation’ approach that will revolutionize their industry.

Read More

Mar 14, 2018

By 

iperceptions

A key aspect of Voice of the Customer research you should not overlook

How you listen matters. Unfortunately, some might be overlooking this particular detail of their Voice of the Customer (VoC) programs, which could end up impacting just how successful their program is in providing the insights they need to improve their Customer Experience (CX).

Read More

Jul 12, 2018

By 

iperceptions

Why Voice of the Customer Research Will Be Even More Important in the Age of GDPR

GDPR may be one of the hottest topics in the business world today, causing many organizations to rethink and revise how they approach many of their everyday practices.

Read More

May 29, 2018

By 

iperceptions

How Feedback Can Transform Your Higher Education Marketing Strategy

Picking what university or college to attend can be one of the biggest decisions you will ever make. It represents a huge investment of time and money, all with the hope of being part of a learning environment and obtaining a degree that will lead to a successful career.

Read More

May 17, 2018

By 

William Braün

[EBOOK] The Definitive Guide to a Successful Voice of the Customer Program

Voice of the Customer (VoC) provides you the ability to understand and anticipate your customers’ needs, wants, perceptions and preferences so you can better meet their ever-growing expectations.

In the age of the Customer Experience (CX), these insights are paramount to designing an online and...

Read More

Apr 26, 2018

By 

iperceptions

Are you customer-centric? I bet you're not, and here’s why

You will never achieve customer-centricity if you are not considering digital analytics and Voice of the Customer (VoC) from the perspective of a single customer experience, regardless of the channels involved.

Read More

Apr 12, 2018

By 

Stéphane Hamel

[WHITE PAPER] What you need to know about Voice of the Customer methodologies

New research methods are constantly coming to the forefront. Every industry is inundated with the ‘next generation’ approach that will revolutionize their industry.

Read More

Mar 14, 2018

By 

iperceptions

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