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The Customer-Centric Marketer - Customer Experience Blog

10 of our favorite iperceptions CX posts from 2019 to take you into 2020

2019 has just flown by. With over 4 in 5 marketers expecting to compete primarily on Customer Experience (CX), this is a topic that is being discussed, analyzed, and scrutinized now more than ever.

Read More

Dec 17, 2019

By 

Philippe Aussant

10 Do’s and Don’ts of Customer Experience Measurement

More than 4 in 5 of brands now expect to compete based on the Customer Experience (CX), according to Gartner. The need to measure the CX has never been greater. 

But what makes for a successful CX measurement program?

Read More

Oct 22, 2019

By 

iperceptions

10 Hurdles to Effective Voice of Customer Research (and how to clear them)

Voice of the Customer (VoC) research is an integral part of the customer-centric organization’s toolkit. But like any other initiative, it requires clearing some hurdles along the way for it to be successful.

Read More

Jul 25, 2019

By 

iperceptions

6 ways to improve your Customer Experience Dashboards

A great Customer Experience dashboard is so much more than just pretty charts.

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Nov 7, 2019

By 

Jessica Renaud, M. Sc.

4 Great TED Talks on the Power of Context in Data Analysis

Data is everywhere. We’ve never had so much of it at our fingertips. We now have data on pretty much anything imaginable.

But Customer Experience (CX) professionals face a pivotal challenge from this abundance of data. 

"How can you create a 'complete view of the customer' from the scattered...

Read More

Sep 18, 2019

By 

Philippe Aussant

Ask These 8 Questions To Contextualize The Digital Car Shopping Experience

In an industry as competitive as Automotive, finding ways to meet growing customer expectations has never been more critical for CX professionals. 

So, how can you better meet these expectations at every step of their journey, and help them navigate speed bumps along the way?

Read More

Jun 6, 2019

By 

iperceptions

10 of our favorite iperceptions CX posts from 2019 to take you into 2020

2019 has just flown by. With over 4 in 5 marketers expecting to compete primarily on Customer Experience (CX), this is a topic that is being discussed, analyzed, and scrutinized now more than ever.

Read More

Dec 17, 2019

By 

Philippe Aussant

6 ways to improve your Customer Experience Dashboards

A great Customer Experience dashboard is so much more than just pretty charts.

Read More

Nov 7, 2019

By 

Jessica Renaud, M. Sc.

10 Do’s and Don’ts of Customer Experience Measurement

More than 4 in 5 of brands now expect to compete based on the Customer Experience (CX), according to Gartner. The need to measure the CX has never been greater. 

But what makes for a successful CX measurement program?

Read More

Oct 22, 2019

By 

iperceptions

4 Great TED Talks on the Power of Context in Data Analysis

Data is everywhere. We’ve never had so much of it at our fingertips. We now have data on pretty much anything imaginable.

But Customer Experience (CX) professionals face a pivotal challenge from this abundance of data. 

"How can you create a 'complete view of the customer' from the scattered...

Read More

Sep 18, 2019

By 

Philippe Aussant

10 Hurdles to Effective Voice of Customer Research (and how to clear them)

Voice of the Customer (VoC) research is an integral part of the customer-centric organization’s toolkit. But like any other initiative, it requires clearing some hurdles along the way for it to be successful.

Read More

Jul 25, 2019

By 

iperceptions

Ask These 8 Questions To Contextualize The Digital Car Shopping Experience

In an industry as competitive as Automotive, finding ways to meet growing customer expectations has never been more critical for CX professionals. 

So, how can you better meet these expectations at every step of their journey, and help them navigate speed bumps along the way?

Read More

Jun 6, 2019

By 

iperceptions

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