The Customer-Centric Marketer  |  iperceptions Blog
The Customer-Centric Marketer - Customer Experience Blog

Do you want to be a Customer-Centric Marketer?

Today your customers are in control and they are calling the shots. More than ever, marketers need to shift to a customer driven mindset to succeed in the digital world. According to Forrester, “Technology-empowered customers now know more than you do about your products and services, your...

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Jun 9, 2015

By 

iperceptions

The speed and agility that every marketer needs

Agility is key in today's global marketplace. According to McKinsey, consumer preferences change with stunning velocity, as do the dynamics of markets and product life cycles. This culture of urgency means that marketers are entering a new golden age with an increased need for speed and agility...

Read More

Feb 9, 2015

By 

iperceptions

Introducing iperceptions responsive survey and comment card interface

At iperceptions we serve over 700 million survey invitations a year and manage digital research for over 3,500 enterprises. So we understand how critical the digital experience is to a brand’s success. When a visitor decides to leave a comment on your website or participate in a research study...

Read More

Jul 25, 2014

By 

iperceptions

Getting started with the iperceptions Universal Code

iperceptions is excited to announce that the Universal Code is now available to all users of the Active Research Platform. If you are an existing iperceptions user, you can transition from iperceptions' legacy code to iperceptions Universal Code as of today. 

Read More

May 6, 2015

By 

Philippe Aussant

Make sound strategic decisions with a Voice of the Customer Benchmark

You have been running your Voice of the Customer program on your website for a while. Your results are in. Your customers have spoken.

But what do the results mean? You can measure your performance over time, however without context on how other sites are performing, you are in the dark; are...

Read More

Oct 9, 2014

By 

iperceptions

3 reasons to use multiple feedback methods for your digital research

Nowadays, there are numerous ways in which you can gather information and feedback from your website visitors, all with their own respective advantages.

Read More

May 8, 2014

By 

Philippe Aussant

Do you want to be a Customer-Centric Marketer?

Today your customers are in control and they are calling the shots. More than ever, marketers need to shift to a customer driven mindset to succeed in the digital world. According to Forrester, “Technology-empowered customers now know more than you do about your products and services, your...

Read More

Jun 9, 2015

By 

iperceptions

Getting started with the iperceptions Universal Code

iperceptions is excited to announce that the Universal Code is now available to all users of the Active Research Platform. If you are an existing iperceptions user, you can transition from iperceptions' legacy code to iperceptions Universal Code as of today. 

Read More

May 6, 2015

By 

Philippe Aussant

The speed and agility that every marketer needs

Agility is key in today's global marketplace. According to McKinsey, consumer preferences change with stunning velocity, as do the dynamics of markets and product life cycles. This culture of urgency means that marketers are entering a new golden age with an increased need for speed and agility...

Read More

Feb 9, 2015

By 

iperceptions

Make sound strategic decisions with a Voice of the Customer Benchmark

You have been running your Voice of the Customer program on your website for a while. Your results are in. Your customers have spoken.

But what do the results mean? You can measure your performance over time, however without context on how other sites are performing, you are in the dark; are...

Read More

Oct 9, 2014

By 

iperceptions

Introducing iperceptions responsive survey and comment card interface

At iperceptions we serve over 700 million survey invitations a year and manage digital research for over 3,500 enterprises. So we understand how critical the digital experience is to a brand’s success. When a visitor decides to leave a comment on your website or participate in a research study...

Read More

Jul 25, 2014

By 

iperceptions

3 reasons to use multiple feedback methods for your digital research

Nowadays, there are numerous ways in which you can gather information and feedback from your website visitors, all with their own respective advantages.

Read More

May 8, 2014

By 

Philippe Aussant

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