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The Customer-Centric Marketer - Customer Experience Blog

Meet Our New Text Analytics Solution Powered by Artificial Intelligence (AI)

Open-ended feedback, also known as unstructured feedback, provides a glimpse into the minds of your customers like no other type of data can. It provides vital insight and context that you need to better track, understand, then improve your customer experience, which is crucial in order to...

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Aug 10, 2017

By 

iPerceptions

iPerceptions Named Finalist in the Content Marketing Awards

It is with great pleasure to announce that iPerceptions was recently named a finalist in the Content Marketing Institute's Content Marketing Awards (CMA) for 2016.

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Sep 8, 2016

By 

Jon Fraser

Do you want to be a Customer-Centric Marketer?

Today your customers are in control and they are calling the shots. More than ever, marketers need to shift to a customer driven mindset to succeed in the digital world. According to Forrester, “Technology-empowered customers now know more than you do about your products and services, your...

Read More

Jun 9, 2015

By 

Jon Fraser

Get More Out Of Your Data With Advanced Exploration

We’re always looking for new ways for you to get the most out of your iPerceptions data.  We understand your need to have a tool that not only lets you analyze all the data that you can collect with your iPerceptions projects, but also dig deeper into your data and get those actionable insights...

Read More

Oct 19, 2016

By 

Philippe Aussant

[Case Study] GolfNow Improves Mobile Experience with iPerceptions

The writing is on the wall, mobile is a critical touch point; one that is in every customers’ pocket and often the first one that customers choose to engage with. But, in order to impact business results, marketers have to focus on the mobile experience first and foremost. Only by aligning...

Read More

Feb 18, 2016

By 

iPerceptions

Getting started with the iPerceptions Universal Code

iPerceptions is excited to announce that the Universal Code is now available to all users of the Active Research Platform. If you are an existing iPerceptions user, you can transition from iPerceptions' legacy code to iPerceptions Universal Code as of today. 

Read More

May 6, 2015

By 

Philippe Aussant

Meet Our New Text Analytics Solution Powered by Artificial Intelligence (AI)

Open-ended feedback, also known as unstructured feedback, provides a glimpse into the minds of your customers like no other type of data can. It provides vital insight and context that you need to better track, understand, then improve your customer experience, which is crucial in order to...

Read More

Aug 10, 2017

By 

iPerceptions

Get More Out Of Your Data With Advanced Exploration

We’re always looking for new ways for you to get the most out of your iPerceptions data.  We understand your need to have a tool that not only lets you analyze all the data that you can collect with your iPerceptions projects, but also dig deeper into your data and get those actionable insights...

Read More

Oct 19, 2016

By 

Philippe Aussant

iPerceptions Named Finalist in the Content Marketing Awards

It is with great pleasure to announce that iPerceptions was recently named a finalist in the Content Marketing Institute's Content Marketing Awards (CMA) for 2016.

Read More

Sep 8, 2016

By 

Jon Fraser

[Case Study] GolfNow Improves Mobile Experience with iPerceptions

The writing is on the wall, mobile is a critical touch point; one that is in every customers’ pocket and often the first one that customers choose to engage with. But, in order to impact business results, marketers have to focus on the mobile experience first and foremost. Only by aligning...

Read More

Feb 18, 2016

By 

iPerceptions

Do you want to be a Customer-Centric Marketer?

Today your customers are in control and they are calling the shots. More than ever, marketers need to shift to a customer driven mindset to succeed in the digital world. According to Forrester, “Technology-empowered customers now know more than you do about your products and services, your...

Read More

Jun 9, 2015

By 

Jon Fraser

Getting started with the iPerceptions Universal Code

iPerceptions is excited to announce that the Universal Code is now available to all users of the Active Research Platform. If you are an existing iPerceptions user, you can transition from iPerceptions' legacy code to iPerceptions Universal Code as of today. 

Read More

May 6, 2015

By 

Philippe Aussant