The Customer-Centric Marketer  |  iperceptions Blog
The Customer-Centric Marketer - Customer Experience Blog

Touch Commerce: Should It Be Part Of Your Mobile Strategy?

Every January I look forward to Deloitte’s TMT predictions. Deloitte’s Technology, Media, and Telecommunications Predictions identify the trends that will inform industry strategic thinking over the next year.

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Jan 26, 2016

By 

iperceptions

Mobile App Marketing - A great experience needed

Mobile apps are changing how we interact with brands. Today 86 percent of the average US mobile consumer's time is spent using mobile apps or 2 hrs and 19 minutes per day, according to a report from Flurry Analytics. With gaming apps the most popular (32% of time spent) followed close behind by...

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Jun 11, 2015

By 

Duff Anderson

Mobile needs to be an experience not a checkbox

This year almost every article I read about what to watch in 2015 included mobile. Even my own article on the top 5 voice of the customer trends had mobile as one of the key trends to watch.

Read More

Jan 29, 2015

By 

Duff Anderson

6 Facts You Need To Know About The Mobile Experience

The mobile phone has transformed the world. We are now connected like never before with smart phones becoming our main gateway to the internet and the world. According to eMarketer, there will be over 30 million mobile-only internet users by 2016. Not only are more of us connecting to the...

Read More

Aug 27, 2015

By 

Duff Anderson

Do you really understand your mobile visitors?

There is no denying the explosion of the mobile consumer. Statista estimated that by the end of 2015 in the U.S. alone, there will be just under 183 million active smartphone users and approximately 96 million tablet owners. In a country with just over 300 million citizens, that is downright...

Read More

Feb 3, 2015

By 

Duff Anderson

Touch Commerce: Should It Be Part Of Your Mobile Strategy?

Every January I look forward to Deloitte’s TMT predictions. Deloitte’s Technology, Media, and Telecommunications Predictions identify the trends that will inform industry strategic thinking over the next year.

Read More

Jan 26, 2016

By 

iperceptions

6 Facts You Need To Know About The Mobile Experience

The mobile phone has transformed the world. We are now connected like never before with smart phones becoming our main gateway to the internet and the world. According to eMarketer, there will be over 30 million mobile-only internet users by 2016. Not only are more of us connecting to the...

Read More

Aug 27, 2015

By 

Duff Anderson

Mobile App Marketing - A great experience needed

Mobile apps are changing how we interact with brands. Today 86 percent of the average US mobile consumer's time is spent using mobile apps or 2 hrs and 19 minutes per day, according to a report from Flurry Analytics. With gaming apps the most popular (32% of time spent) followed close behind by...

Read More

Jun 11, 2015

By 

Duff Anderson

Do you really understand your mobile visitors?

There is no denying the explosion of the mobile consumer. Statista estimated that by the end of 2015 in the U.S. alone, there will be just under 183 million active smartphone users and approximately 96 million tablet owners. In a country with just over 300 million citizens, that is downright...

Read More

Feb 3, 2015

By 

Duff Anderson

Mobile needs to be an experience not a checkbox

This year almost every article I read about what to watch in 2015 included mobile. Even my own article on the top 5 voice of the customer trends had mobile as one of the key trends to watch.

Read More

Jan 29, 2015

By 

Duff Anderson

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