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The Customer-Centric Marketer - Customer Experience Blog

What Marketers Need to Know About The Mobile App Experience

In many ways, the stakes have never been higher for marketers. Consumers demand an immediate and frictionless experience which, in part, has been driven by the prevalence of mobile phones. The mobile phone has transformed our world. We are now connected like never before with smartphones...

Read More

Aug 17, 2017

By 

iperceptions

Get the Most Out of Your Apps With iperceptions' Mobile App Solution

Mobile apps are an integral part of marketing for many companies. These apps can be used to achieve a range of different objectives, from providing another avenue through which your customers can purchase your products, to acting as an extension of your marketing initiatives. 

Read More

Apr 6, 2017

By 

Philippe Aussant

[Infographic] 5 Facts Impacting The Mobile Experience

Mobile usage has reached an all-time high, and the number of mobile-only Internet users continues to rise. In 2016, 80 percent of North America will access the Web through their mobile devices, meaning that brands need to focus on the mobile experience to remain competitive. How can...

Read More

Mar 10, 2016

By 

iperceptions

3 Important Things To Remember When Designing A Mobile Survey

Looking at the world around us, it’s clear that Mobile has moved from the realms of being the “next big thing” to now being “the main thing”. This is no more aptly demonstrated with data from eMarketer, who reported that there were 4.3 billion mobile phone users worldwide in 2016. That’s over...

Read More

Apr 13, 2017

By 

Duff Anderson

3 Mobile Trends That Show We’re Living In A ‘Mobile First’ World

Marketers have been discussing the implications of mobile devices since Apple released the first iPhone. Almost 10 years in, only recently have many of the big players such as Google, Facebook and Microsoft gone "mobile-first” and invested heavily in mobile technology. Recently, there have been...

Read More

Nov 23, 2016

By 

Duff Anderson

[Case Study] GolfNow Improves Mobile Experience with iperceptions

The writing is on the wall, mobile is a critical touch point; one that is in every customers’ pocket and often the first one that customers choose to engage with. But, in order to impact business results, marketers have to focus on the mobile experience first and foremost. Only by aligning...

Read More

Feb 18, 2016

By 

iperceptions

What Marketers Need to Know About The Mobile App Experience

In many ways, the stakes have never been higher for marketers. Consumers demand an immediate and frictionless experience which, in part, has been driven by the prevalence of mobile phones. The mobile phone has transformed our world. We are now connected like never before with smartphones...

Read More

Aug 17, 2017

By 

iperceptions

3 Important Things To Remember When Designing A Mobile Survey

Looking at the world around us, it’s clear that Mobile has moved from the realms of being the “next big thing” to now being “the main thing”. This is no more aptly demonstrated with data from eMarketer, who reported that there were 4.3 billion mobile phone users worldwide in 2016. That’s over...

Read More

Apr 13, 2017

By 

Duff Anderson

Get the Most Out of Your Apps With iperceptions' Mobile App Solution

Mobile apps are an integral part of marketing for many companies. These apps can be used to achieve a range of different objectives, from providing another avenue through which your customers can purchase your products, to acting as an extension of your marketing initiatives. 

Read More

Apr 6, 2017

By 

Philippe Aussant

3 Mobile Trends That Show We’re Living In A ‘Mobile First’ World

Marketers have been discussing the implications of mobile devices since Apple released the first iPhone. Almost 10 years in, only recently have many of the big players such as Google, Facebook and Microsoft gone "mobile-first” and invested heavily in mobile technology. Recently, there have been...

Read More

Nov 23, 2016

By 

Duff Anderson

[Infographic] 5 Facts Impacting The Mobile Experience

Mobile usage has reached an all-time high, and the number of mobile-only Internet users continues to rise. In 2016, 80 percent of North America will access the Web through their mobile devices, meaning that brands need to focus on the mobile experience to remain competitive. How can...

Read More

Mar 10, 2016

By 

iperceptions

[Case Study] GolfNow Improves Mobile Experience with iperceptions

The writing is on the wall, mobile is a critical touch point; one that is in every customers’ pocket and often the first one that customers choose to engage with. But, in order to impact business results, marketers have to focus on the mobile experience first and foremost. Only by aligning...

Read More

Feb 18, 2016

By 

iperceptions

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