The Customer-Centric Marketer  |  iperceptions Blog
The Customer-Centric Marketer - Customer Experience Blog

3 Steps to Take The Headache Out Of A Website Redesign

As Co-founder of iperceptions, I have had the opportunity to help countless Fortune 500 brands do website redesigns. In my experience, it is one of the most critical digital projects a brand can undertake, but equally one of the most misunderstood.

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Oct 19, 2017

By 

Duff Anderson

2 Ways To Tackle Shopping Cart Abandonment

For a digital marketer, there is perhaps nothing more frustrating than seeing a visitor place a few items in the cart, only to leave the website without making a purchase.

This scenario is what keeps a digital marketer up at night, especially when you start considering the impact that this event...

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Jul 12, 2017

By 

Philippe Aussant

Making Sense of the 2017 Marketing Technology Landscape

UPDATECheck out our post about the 2019 Marketing Technology Landscape

Today, technology has infiltrated every facet of the marketing world. From content marketing to email marketing to the customer experience, technology is playing a central role.

Read More

May 17, 2017

By 

iperceptions

5 Key Skills You Need To Become A Digital Marketing Superstar

We live in a world dominated by technology. From smartphones to apps to wearables, consumers today are always connected. As a result, marketing has undergone a seismic shift. To reach, interact and delight their customers, marketers need to understand how to succeed in a digital world.

Read More

Aug 23, 2017

By 

Duff Anderson

These 4 Charts Show Why You Must Use Voice of the Customer on E-Commerce Websites

We are living in an unprecedented era where it’s easier than ever to engage with customers. Also, it’s easier for customers to engage with brands. This two-way dialogue with customers can be a gold mine for e-commerce companies looking to improve the experience.

Read More

Jun 21, 2017

By 

Philippe Aussant

The Missing Ingredient You Need To Get More Out Of Your Session Replay

The adage “a picture is worth a thousand words” could not be any more true when thinking about session replay tools. From session recordings to heatmaps to mouse tracking, session replay tools offer a variety of features that allow you to actually see how your visitors interact with your...

Read More

Mar 31, 2017

By 

iperceptions

3 Steps to Take The Headache Out Of A Website Redesign

As Co-founder of iperceptions, I have had the opportunity to help countless Fortune 500 brands do website redesigns. In my experience, it is one of the most critical digital projects a brand can undertake, but equally one of the most misunderstood.

Read More

Oct 19, 2017

By 

Duff Anderson

5 Key Skills You Need To Become A Digital Marketing Superstar

We live in a world dominated by technology. From smartphones to apps to wearables, consumers today are always connected. As a result, marketing has undergone a seismic shift. To reach, interact and delight their customers, marketers need to understand how to succeed in a digital world.

Read More

Aug 23, 2017

By 

Duff Anderson

2 Ways To Tackle Shopping Cart Abandonment

For a digital marketer, there is perhaps nothing more frustrating than seeing a visitor place a few items in the cart, only to leave the website without making a purchase.

This scenario is what keeps a digital marketer up at night, especially when you start considering the impact that this event...

Read More

Jul 12, 2017

By 

Philippe Aussant

These 4 Charts Show Why You Must Use Voice of the Customer on E-Commerce Websites

We are living in an unprecedented era where it’s easier than ever to engage with customers. Also, it’s easier for customers to engage with brands. This two-way dialogue with customers can be a gold mine for e-commerce companies looking to improve the experience.

Read More

Jun 21, 2017

By 

Philippe Aussant

Making Sense of the 2017 Marketing Technology Landscape

UPDATECheck out our post about the 2019 Marketing Technology Landscape

Today, technology has infiltrated every facet of the marketing world. From content marketing to email marketing to the customer experience, technology is playing a central role.

Read More

May 17, 2017

By 

iperceptions

The Missing Ingredient You Need To Get More Out Of Your Session Replay

The adage “a picture is worth a thousand words” could not be any more true when thinking about session replay tools. From session recordings to heatmaps to mouse tracking, session replay tools offer a variety of features that allow you to actually see how your visitors interact with your...

Read More

Mar 31, 2017

By 

iperceptions

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