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The Customer-Centric Marketer - Customer Experience Blog

Making Sense of the 2018 Marketing Technology Landscape

Brands are looking more and more to the Customer Experience (CX) as a way to differentiate themselves from their competitors. To offer a CX that stands out from the crowd, marketers need the technologies at their disposal that allow them not only to better understand the needs and behaviors of...

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May 8, 2018

By 

Philippe Aussant

Three Keys To Mobile Conversion Success

Smartphones are a staple of consumers’ daily lives. But even in a world where mobile traffic now accounts for half of all global web pages served, digital marketers continue to struggle to figure mobile out. 

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Feb 21, 2018

By 

Tim Ash

3 Steps to Take The Headache Out Of A Website Redesign

As Co-founder of iperceptions, I have had the opportunity to help countless Fortune 500 brands do website redesigns. In my experience, it is one of the most critical digital projects a brand can undertake, but equally one of the most misunderstood.

Read More

Oct 19, 2017

By 

Duff Anderson

Are you customer-centric? I bet you're not, and here’s why

You will never achieve customer-centricity if you are not considering digital analytics and Voice of the Customer (VoC) from the perspective of a single customer experience, regardless of the channels involved.

Read More

Apr 12, 2018

By 

Stéphane Hamel

[QUIZ] Are You Up To Speed on the 2017 Holiday Season Shopping Predictions?

The holiday season is already upon us! You know what that means - great food, more time with the in-laws, and getting your game-face on as you hunt for gifts for that special someone. 

Read More

Nov 22, 2017

By 

iperceptions

5 Key Skills You Need To Become A Digital Marketing Superstar

We live in a world dominated by technology. From smartphones to apps to wearables, consumers today are always connected. As a result, marketing has undergone a seismic shift. To reach, interact and delight their customers, marketers need to understand how to succeed in a digital world.

Read More

Aug 23, 2017

By 

Duff Anderson

Making Sense of the 2018 Marketing Technology Landscape

Brands are looking more and more to the Customer Experience (CX) as a way to differentiate themselves from their competitors. To offer a CX that stands out from the crowd, marketers need the technologies at their disposal that allow them not only to better understand the needs and behaviors of...

Read More

May 8, 2018

By 

Philippe Aussant

Are you customer-centric? I bet you're not, and here’s why

You will never achieve customer-centricity if you are not considering digital analytics and Voice of the Customer (VoC) from the perspective of a single customer experience, regardless of the channels involved.

Read More

Apr 12, 2018

By 

Stéphane Hamel

Three Keys To Mobile Conversion Success

Smartphones are a staple of consumers’ daily lives. But even in a world where mobile traffic now accounts for half of all global web pages served, digital marketers continue to struggle to figure mobile out. 

Read More

Feb 21, 2018

By 

Tim Ash

[QUIZ] Are You Up To Speed on the 2017 Holiday Season Shopping Predictions?

The holiday season is already upon us! You know what that means - great food, more time with the in-laws, and getting your game-face on as you hunt for gifts for that special someone. 

Read More

Nov 22, 2017

By 

iperceptions

3 Steps to Take The Headache Out Of A Website Redesign

As Co-founder of iperceptions, I have had the opportunity to help countless Fortune 500 brands do website redesigns. In my experience, it is one of the most critical digital projects a brand can undertake, but equally one of the most misunderstood.

Read More

Oct 19, 2017

By 

Duff Anderson

5 Key Skills You Need To Become A Digital Marketing Superstar

We live in a world dominated by technology. From smartphones to apps to wearables, consumers today are always connected. As a result, marketing has undergone a seismic shift. To reach, interact and delight their customers, marketers need to understand how to succeed in a digital world.

Read More

Aug 23, 2017

By 

Duff Anderson

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