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The Customer-Centric Marketer - Customer Experience Blog

16 Must-Know Stats and Quotes on the Car Buying Customer Journey

The car shopping customer journey is long and winding, with many speed bumps and sharp turns you have to navigate before you finally put pen to paper on the car of your dreams.

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Jul 11, 2019

By 

Philippe Aussant

Making Sense of the 2018 Marketing Technology Landscape

UPDATECheck out our post about the 2019 Marketing Technology Landscape

Brands are looking more and more to the Customer Experience as a way to differentiate themselves from their competitors. To offer a CX that stands out from the crowd, marketers need the technologies at their disposal that...

Read More

May 8, 2018

By 

Philippe Aussant

Three Keys To Mobile Conversion Success

Smartphones are a staple of consumers’ daily lives. But even in a world where mobile traffic now accounts for half of all global web pages served, digital marketers continue to struggle to figure mobile out. 

Read More

Feb 21, 2018

By 

Tim Ash

Making Sense of the 2019 Marketing Technology Landscape

It seems more and more is being asked of Marketers nowadays. From content generation, social media management, even managing the Customer Experience, to name a few – it is easy to feel overwhelmed.

Thankfully, marketers nowadays have an embarrassment of riches when it comes to the technologies...

Read More

Apr 11, 2019

By 

Philippe Aussant

Are you customer-centric? I bet you're not, and here’s why

You will never achieve customer-centricity if you are not considering digital analytics and Voice of the Customer (VoC) from the perspective of a single customer experience, regardless of the channels involved.

Read More

Apr 12, 2018

By 

Stéphane Hamel

3 Steps to Take The Headache Out Of A Website Redesign

As Co-founder of iperceptions, I have had the opportunity to help countless Fortune 500 brands do website redesigns. In my experience, it is one of the most critical digital projects a brand can undertake, but equally one of the most misunderstood.

Read More

Oct 19, 2017

By 

Duff Anderson

16 Must-Know Stats and Quotes on the Car Buying Customer Journey

The car shopping customer journey is long and winding, with many speed bumps and sharp turns you have to navigate before you finally put pen to paper on the car of your dreams.

Read More

Jul 11, 2019

By 

Philippe Aussant

Making Sense of the 2019 Marketing Technology Landscape

It seems more and more is being asked of Marketers nowadays. From content generation, social media management, even managing the Customer Experience, to name a few – it is easy to feel overwhelmed.

Thankfully, marketers nowadays have an embarrassment of riches when it comes to the technologies...

Read More

Apr 11, 2019

By 

Philippe Aussant

Making Sense of the 2018 Marketing Technology Landscape

UPDATECheck out our post about the 2019 Marketing Technology Landscape

Brands are looking more and more to the Customer Experience as a way to differentiate themselves from their competitors. To offer a CX that stands out from the crowd, marketers need the technologies at their disposal that...

Read More

May 8, 2018

By 

Philippe Aussant

Are you customer-centric? I bet you're not, and here’s why

You will never achieve customer-centricity if you are not considering digital analytics and Voice of the Customer (VoC) from the perspective of a single customer experience, regardless of the channels involved.

Read More

Apr 12, 2018

By 

Stéphane Hamel

Three Keys To Mobile Conversion Success

Smartphones are a staple of consumers’ daily lives. But even in a world where mobile traffic now accounts for half of all global web pages served, digital marketers continue to struggle to figure mobile out. 

Read More

Feb 21, 2018

By 

Tim Ash

3 Steps to Take The Headache Out Of A Website Redesign

As Co-founder of iperceptions, I have had the opportunity to help countless Fortune 500 brands do website redesigns. In my experience, it is one of the most critical digital projects a brand can undertake, but equally one of the most misunderstood.

Read More

Oct 19, 2017

By 

Duff Anderson

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