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The Customer-Centric Marketer - Customer Experience Blog

Customer Experience Management starts with Effective Customer Data Analysis

Successful Customer Experience Management (CEM) is data-led, and customer data analysis is its foundational activity. 

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Sep 6, 2018

By 

Lane Cochrane

The Internet of Things, Voice of the Customer, and Understanding the In-Use Experience

Internet of Things (IoT) solutions will give us the opportunity to get closer than ever to the heart of the Customer Experience (CX).

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Jul 24, 2018

By 

Lane Cochrane

CX Metrics Series: Purchase Horizon

This is Part 6 in a series that examines key Customer Experience (CX) metrics that every Voice of the Customer (VoC) program should measure to better understand the visitors’ digital experience. In this post, we look at a metric that provides the only way to truly know when your visitors are...

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Jun 14, 2018

By 

William Braün

[QUIZ] Do You Know These Omni-Channel Facts and Stats?

Technology has empowered customers to interact with their favorite brands how they want, when they want. This has lead to increased expectations for brands to offer seamless experiences across all their touchpoints - experiences that enable customers to easily interchange between their preferred...

Read More

Aug 7, 2018

By 

iperceptions

Retailers are most excited about CX optimization and 4 more stories you should read

As we jump into the second half of 2018, let’s look at some of the recent Customer Experience (CX) stories and stats that recently stood out to us.

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Jul 5, 2018

By 

Philippe Aussant

The importance of every brand interaction and 4 more CX stories you should check out

With April already behind us, it’s time to look at some of the Customer Experience (CX) articles, quotes, tips and stats that caught our eye this month.

Read More

May 1, 2018

By 

Philippe Aussant

Customer Experience Management starts with Effective Customer Data Analysis

Successful Customer Experience Management (CEM) is data-led, and customer data analysis is its foundational activity. 

Read More

Sep 6, 2018

By 

Lane Cochrane

[QUIZ] Do You Know These Omni-Channel Facts and Stats?

Technology has empowered customers to interact with their favorite brands how they want, when they want. This has lead to increased expectations for brands to offer seamless experiences across all their touchpoints - experiences that enable customers to easily interchange between their preferred...

Read More

Aug 7, 2018

By 

iperceptions

The Internet of Things, Voice of the Customer, and Understanding the In-Use Experience

Internet of Things (IoT) solutions will give us the opportunity to get closer than ever to the heart of the Customer Experience (CX).

Read More

Jul 24, 2018

By 

Lane Cochrane

Retailers are most excited about CX optimization and 4 more stories you should read

As we jump into the second half of 2018, let’s look at some of the recent Customer Experience (CX) stories and stats that recently stood out to us.

Read More

Jul 5, 2018

By 

Philippe Aussant

CX Metrics Series: Purchase Horizon

This is Part 6 in a series that examines key Customer Experience (CX) metrics that every Voice of the Customer (VoC) program should measure to better understand the visitors’ digital experience. In this post, we look at a metric that provides the only way to truly know when your visitors are...

Read More

Jun 14, 2018

By 

William Braün

The importance of every brand interaction and 4 more CX stories you should check out

With April already behind us, it’s time to look at some of the Customer Experience (CX) articles, quotes, tips and stats that caught our eye this month.

Read More

May 1, 2018

By 

Philippe Aussant

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