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The Customer-Centric Marketer - Customer Experience Blog

10 Do’s and Don’ts of Customer Experience Measurement

More than 4 in 5 of brands now expect to compete based on the Customer Experience (CX), according to Gartner. The need to measure the CX has never been greater. 

But what makes for a successful CX measurement program?

Read More

Oct 22, 2019

By 

iperceptions

[Infographic] The omni-channel customer, through the eyes of another omni-channel customer

I was running errands at my local hardware store recently, basket in one hand, my trustee phone in the other, taking full advantage of the air conditioning.

I was in the middle of checking out reviews on my phone for a weed-whacker I (desperately) needed, when I caught a reflection of myself in...

Read More

Sep 5, 2019

By 

Philippe Aussant

16 Must-Know Stats and Quotes on the Car Buying Customer Journey

The car shopping customer journey is long and winding, with many speed bumps and sharp turns you have to navigate before you finally put pen to paper on the car of your dreams.

Read More

Jul 11, 2019

By 

Philippe Aussant

[Free eBook] The Definitive Guide to Customer Experience in 2020

We are now firmly in the age of Customer Experience (CX). An age when customers are more empowered by technology than ever before. 

An age when customers are in control and calling the shots.

Read More

Oct 7, 2019

By 

iperceptions

The Importance of Digital Transformation

The business world is continually evolving.

With new marketing and management trends, plus the ever-increasing awareness and sophistication of markets, companies that want to succeed today must be willing to change and adapt quickly.

That is why digital transformation is more important than ever.

Read More

Aug 22, 2019

By 

iperceptions

Shoppers are becoming more omnichannel and 4 more CX stories you should read

With summer now officially upon us, it’s time to take a look at some of the great Customer Experience (CX) stories that caught our eye recently.

Read More

Jun 25, 2019

By 

Philippe Aussant

10 Do’s and Don’ts of Customer Experience Measurement

More than 4 in 5 of brands now expect to compete based on the Customer Experience (CX), according to Gartner. The need to measure the CX has never been greater. 

But what makes for a successful CX measurement program?

Read More

Oct 22, 2019

By 

iperceptions

[Free eBook] The Definitive Guide to Customer Experience in 2020

We are now firmly in the age of Customer Experience (CX). An age when customers are more empowered by technology than ever before. 

An age when customers are in control and calling the shots.

Read More

Oct 7, 2019

By 

iperceptions

[Infographic] The omni-channel customer, through the eyes of another omni-channel customer

I was running errands at my local hardware store recently, basket in one hand, my trustee phone in the other, taking full advantage of the air conditioning.

I was in the middle of checking out reviews on my phone for a weed-whacker I (desperately) needed, when I caught a reflection of myself in...

Read More

Sep 5, 2019

By 

Philippe Aussant

The Importance of Digital Transformation

The business world is continually evolving.

With new marketing and management trends, plus the ever-increasing awareness and sophistication of markets, companies that want to succeed today must be willing to change and adapt quickly.

That is why digital transformation is more important than ever.

Read More

Aug 22, 2019

By 

iperceptions

16 Must-Know Stats and Quotes on the Car Buying Customer Journey

The car shopping customer journey is long and winding, with many speed bumps and sharp turns you have to navigate before you finally put pen to paper on the car of your dreams.

Read More

Jul 11, 2019

By 

Philippe Aussant

Shoppers are becoming more omnichannel and 4 more CX stories you should read

With summer now officially upon us, it’s time to take a look at some of the great Customer Experience (CX) stories that caught our eye recently.

Read More

Jun 25, 2019

By 

Philippe Aussant

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