iPerceptions Website  |  1-866-669-5499

9 Characteristics of a First-Class Voice of the Customer Solution

In today’s digital world, with the ubiquitous adoption of technology, customers are in control and they are calling the shots. As a result, the customer experience has become a growing priority. CMOs have responded by turning to Voice of the Customer (VoC) solutions to understand and anticipate...

Read More

Mar 28, 2017

By 

Duff Anderson

Adobe Summit Recap Day 1 – Make Experience Your Business

Yesterday marked the opening of the Adobe Summit, the largest digital marketing conference in the world. This year, over 12,000 attendees have made their way to Las Vegas to discuss the latest industry trends and learn valuable skills how to create flawless experiences. 

Read More

Mar 22, 2017

By 

Duff Anderson

3 Data Points To Bridge The Gap Between Your Adobe Analytics and Voice of the Customer Data

In today’s online environment, where you can leverage web analytics solutions like Adobe® Analytics to track how your visitors interact and navigate your website, there is one vital thing that these solutions can’t do: Get inside the mind of your visitors. 

Read More

Mar 15, 2017

By 

Duff Anderson

Adobe Summit Recap Day 2 – The Emotion of Experience

Following on from a jam- packed first day, day 2 of the Adobe Summit didn’t disappoint. The morning kicked off with a keynote that included a star-studded lineup, from Penn & Teller to Peyton Manning to Ryan Gosling.

Read More

Mar 23, 2017

By 

Duff Anderson

[Free download] The Ultimate Digital Voice of the Customer Buyer's Kit

Today, customers are in control. The power is increasingly shifting from the brand to the digital customer, which has completely overturned the traditional understanding of the customer journey. This means that digital-empowered consumers often know more about products, services, pricing and...

Read More

Mar 16, 2017

By 

Jon Fraser

Customer-Centric Roundup: February 2017

The first two months of 2017 seemed to have just flown by, with spring already being just around the corner.  

Read More

Mar 3, 2017

By 

iPerceptions

9 Characteristics of a First-Class Voice of the Customer Solution

In today’s digital world, with the ubiquitous adoption of technology, customers are in control and they are calling the shots. As a result, the customer experience has become a growing priority. CMOs have responded by turning to Voice of the Customer (VoC) solutions to understand and anticipate...

Read More

Mar 28, 2017

By 

Duff Anderson

Adobe Summit Recap Day 2 – The Emotion of Experience

Following on from a jam- packed first day, day 2 of the Adobe Summit didn’t disappoint. The morning kicked off with a keynote that included a star-studded lineup, from Penn & Teller to Peyton Manning to Ryan Gosling.

Read More

Mar 23, 2017

By 

Duff Anderson

Adobe Summit Recap Day 1 – Make Experience Your Business

Yesterday marked the opening of the Adobe Summit, the largest digital marketing conference in the world. This year, over 12,000 attendees have made their way to Las Vegas to discuss the latest industry trends and learn valuable skills how to create flawless experiences. 

Read More

Mar 22, 2017

By 

Duff Anderson

[Free download] The Ultimate Digital Voice of the Customer Buyer's Kit

Today, customers are in control. The power is increasingly shifting from the brand to the digital customer, which has completely overturned the traditional understanding of the customer journey. This means that digital-empowered consumers often know more about products, services, pricing and...

Read More

Mar 16, 2017

By 

Jon Fraser

3 Data Points To Bridge The Gap Between Your Adobe Analytics and Voice of the Customer Data

In today’s online environment, where you can leverage web analytics solutions like Adobe® Analytics to track how your visitors interact and navigate your website, there is one vital thing that these solutions can’t do: Get inside the mind of your visitors. 

Read More

Mar 15, 2017

By 

Duff Anderson

Customer-Centric Roundup: February 2017

The first two months of 2017 seemed to have just flown by, with spring already being just around the corner.  

Read More

Mar 3, 2017

By 

iPerceptions