The Customer-Centric Marketer  |  iperceptions Blog
The Customer-Centric Marketer - Customer Experience Blog

Welcome to the new iperceptions

Would you scale Mount Everest without a guide?

iperceptions has been at the forefront of the Voice of the Customer (VoC) space ever since we were founded nearly two decades ago, helping the world's leading brands improve the Customer Experience (CX) at every stage of their customer journey.

...

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Mar 16, 2018

By 

iperceptions

How the University of Liverpool aced their website redesign

When you land on the University of Liverpool's website for the first time, one thing stands out - it's a global and connected University. 

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Mar 8, 2018

By 

iperceptions

Three Keys To Mobile Conversion Success

Smartphones are a staple of consumers’ daily lives. But even in a world where mobile traffic now accounts for half of all global web pages served, digital marketers continue to struggle to figure mobile out. 

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Feb 21, 2018

By 

Tim Ash

[WHITE PAPER] What you need to know about Voice of the Customer methodologies

New research methods are constantly coming to the forefront. Every industry is inundated with the ‘next generation’ approach that will revolutionize their industry.

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Mar 14, 2018

By 

iperceptions

Demand for personalization grows and 5 more CX stories you need to read

When it comes to people’s expectations of the Customer Experience (CX), the research always seems to show either (or both) of these common themes: more people want content that’s tailored to their specific needs and context, and they want the ability to access that content using whichever device...

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Mar 1, 2018

By 

Philippe Aussant

Why Your Voice of the Customer Data Isn't Actionable (and What to Do About It)

Everyone is well aware of the value that customer feedback can bring to your organization. Unfortunately, many companies fall into traps that prevent them from being able to get the most value out of this feedback.  

Read More

Feb 14, 2018

By 

Duff Anderson

Welcome to the new iperceptions

Would you scale Mount Everest without a guide?

iperceptions has been at the forefront of the Voice of the Customer (VoC) space ever since we were founded nearly two decades ago, helping the world's leading brands improve the Customer Experience (CX) at every stage of their customer journey.

...

Read More

Mar 16, 2018

By 

iperceptions

[WHITE PAPER] What you need to know about Voice of the Customer methodologies

New research methods are constantly coming to the forefront. Every industry is inundated with the ‘next generation’ approach that will revolutionize their industry.

Read More

Mar 14, 2018

By 

iperceptions

How the University of Liverpool aced their website redesign

When you land on the University of Liverpool's website for the first time, one thing stands out - it's a global and connected University. 

Read More

Mar 8, 2018

By 

iperceptions

Demand for personalization grows and 5 more CX stories you need to read

When it comes to people’s expectations of the Customer Experience (CX), the research always seems to show either (or both) of these common themes: more people want content that’s tailored to their specific needs and context, and they want the ability to access that content using whichever device...

Read More

Mar 1, 2018

By 

Philippe Aussant

Three Keys To Mobile Conversion Success

Smartphones are a staple of consumers’ daily lives. But even in a world where mobile traffic now accounts for half of all global web pages served, digital marketers continue to struggle to figure mobile out. 

Read More

Feb 21, 2018

By 

Tim Ash

Why Your Voice of the Customer Data Isn't Actionable (and What to Do About It)

Everyone is well aware of the value that customer feedback can bring to your organization. Unfortunately, many companies fall into traps that prevent them from being able to get the most value out of this feedback.  

Read More

Feb 14, 2018

By 

Duff Anderson

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