The Customer-Centric Marketer  |  iperceptions Blog
The Customer-Centric Marketer - Customer Experience Blog

Want the full story behind the CX? Inject context

The pressure for brands to offer an amazing digital Customer Experience (CX) has never been higher. But as much as we may try, no website or mobile app is perfect.

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Aug 6, 2019

By 

iperceptions

16 Must-Know Stats and Quotes on the Car Buying Customer Journey

The car shopping customer journey is long and winding, with many speed bumps and sharp turns you have to navigate before you finally put pen to paper on the car of your dreams.

Read More

Jul 11, 2019

By 

Philippe Aussant

Ask These 8 Questions To Contextualize The Digital Car Shopping Experience

In an industry as competitive as Automotive, finding ways to meet growing customer expectations has never been more critical for CX professionals. 

So, how can you better meet these expectations at every step of their journey, and help them navigate speed bumps along the way?

Read More

Jun 6, 2019

By 

iperceptions

10 Hurdles to Effective Voice of Customer Research (and how to clear them)

Voice of the Customer (VoC) research is an integral part of the customer-centric organization’s toolkit. But like any other initiative, it requires clearing some hurdles along the way for it to be successful.

Read More

Jul 25, 2019

By 

iperceptions

Shoppers are becoming more omnichannel and 4 more CX stories you should read

With summer now officially upon us, it’s time to take a look at some of the great Customer Experience (CX) stories that caught our eye recently.

Read More

Jun 25, 2019

By 

Philippe Aussant

7 Must-Hear Customer Experience Podcasts

Whether you’re on your work commute, doing your everyday workout, or even just knocking out a project at work: listening to podcasts is becoming more and more part of our daily routines.

Read More

May 21, 2019

By 

Philippe Aussant

Want the full story behind the CX? Inject context

The pressure for brands to offer an amazing digital Customer Experience (CX) has never been higher. But as much as we may try, no website or mobile app is perfect.

Read More

Aug 6, 2019

By 

iperceptions

10 Hurdles to Effective Voice of Customer Research (and how to clear them)

Voice of the Customer (VoC) research is an integral part of the customer-centric organization’s toolkit. But like any other initiative, it requires clearing some hurdles along the way for it to be successful.

Read More

Jul 25, 2019

By 

iperceptions

16 Must-Know Stats and Quotes on the Car Buying Customer Journey

The car shopping customer journey is long and winding, with many speed bumps and sharp turns you have to navigate before you finally put pen to paper on the car of your dreams.

Read More

Jul 11, 2019

By 

Philippe Aussant

Shoppers are becoming more omnichannel and 4 more CX stories you should read

With summer now officially upon us, it’s time to take a look at some of the great Customer Experience (CX) stories that caught our eye recently.

Read More

Jun 25, 2019

By 

Philippe Aussant

Ask These 8 Questions To Contextualize The Digital Car Shopping Experience

In an industry as competitive as Automotive, finding ways to meet growing customer expectations has never been more critical for CX professionals. 

So, how can you better meet these expectations at every step of their journey, and help them navigate speed bumps along the way?

Read More

Jun 6, 2019

By 

iperceptions

7 Must-Hear Customer Experience Podcasts

Whether you’re on your work commute, doing your everyday workout, or even just knocking out a project at work: listening to podcasts is becoming more and more part of our daily routines.

Read More

May 21, 2019

By 

Philippe Aussant

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