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The Customer-Centric Marketer - Customer Experience Blog

How Feedback Can Transform Your Higher Education Marketing Strategy

Picking what university or college to attend can be one of the biggest decisions you will ever make. It represents a huge investment of time and money, all with the hope of being part of a learning environment and obtaining a degree that will lead to a successful career.

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May 17, 2018

By 

William Braün

The importance of every brand interaction and 4 more CX stories you should check out

With April already behind us, it’s time to look at some of the Customer Experience (CX) articles, quotes, tips and stats that caught our eye this month.

Read More

May 1, 2018

By 

Philippe Aussant

Omni-channel vs. Multi-channel: What’s the Difference?

As customers, we’ve reached a stage where we now expect to be able to interact with our favorite brands wherever, whenever and however it best suits us. 

Read More

Apr 19, 2018

By 

Duff Anderson

Making Sense of the 2018 Marketing Technology Landscape

Brands are looking more and more to the Customer Experience (CX) as a way to differentiate themselves from their competitors. To offer a CX that stands out from the crowd, marketers need the technologies at their disposal that allow them not only to better understand the needs and behaviors of...

Read More

May 8, 2018

By 

Philippe Aussant

[EBOOK] The Definitive Guide to a Successful Voice of the Customer Program

Voice of the Customer (VoC) provides you the ability to understand and anticipate your customers’ needs, wants, perceptions and preferences so you can better meet their ever-growing expectations.

In the age of the Customer Experience (CX), these insights are paramount to designing an online and...

Read More

Apr 26, 2018

By 

iperceptions

Are you customer-centric? I bet you're not, and here’s why

You will never achieve customer-centricity if you are not considering digital analytics and Voice of the Customer (VoC) from the perspective of a single customer experience, regardless of the channels involved.

Read More

Apr 12, 2018

By 

Stéphane Hamel

How Feedback Can Transform Your Higher Education Marketing Strategy

Picking what university or college to attend can be one of the biggest decisions you will ever make. It represents a huge investment of time and money, all with the hope of being part of a learning environment and obtaining a degree that will lead to a successful career.

Read More

May 17, 2018

By 

William Braün

Making Sense of the 2018 Marketing Technology Landscape

Brands are looking more and more to the Customer Experience (CX) as a way to differentiate themselves from their competitors. To offer a CX that stands out from the crowd, marketers need the technologies at their disposal that allow them not only to better understand the needs and behaviors of...

Read More

May 8, 2018

By 

Philippe Aussant

The importance of every brand interaction and 4 more CX stories you should check out

With April already behind us, it’s time to look at some of the Customer Experience (CX) articles, quotes, tips and stats that caught our eye this month.

Read More

May 1, 2018

By 

Philippe Aussant

[EBOOK] The Definitive Guide to a Successful Voice of the Customer Program

Voice of the Customer (VoC) provides you the ability to understand and anticipate your customers’ needs, wants, perceptions and preferences so you can better meet their ever-growing expectations.

In the age of the Customer Experience (CX), these insights are paramount to designing an online and...

Read More

Apr 26, 2018

By 

iperceptions

Omni-channel vs. Multi-channel: What’s the Difference?

As customers, we’ve reached a stage where we now expect to be able to interact with our favorite brands wherever, whenever and however it best suits us. 

Read More

Apr 19, 2018

By 

Duff Anderson

Are you customer-centric? I bet you're not, and here’s why

You will never achieve customer-centricity if you are not considering digital analytics and Voice of the Customer (VoC) from the perspective of a single customer experience, regardless of the channels involved.

Read More

Apr 12, 2018

By 

Stéphane Hamel

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