Technology has empowered customers to interact with their favorite brands how they want, when they want. This has lead to increased expectations for brands to offer seamless experiences across all their touchpoints - experiences that enable customers to easily interchange between their preferred channels to complete their desired tasks.
As a result, there has been a growing focus on the "omni-channel experience," and what brands can do to design an experience that stands out from their peers.
But what exactly does "omni-channel" mean? How important is it? What are some of the customer behaviors that marketers should take note of when designing an omni-channel experience?
Take our latest quiz and see if you're up to speed on some of the most noteworthy omni-channel facts and stats!
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