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Product & Innovation

Introducing iperceptions responsive survey and comment card interface

by iperceptions, on Jul 25, 2014


At iperceptions we serve over 700 million survey invitations a year and manage digital research for over 3,500 enterprises. So we understand how critical the digital experience is to a brand’s success. When a visitor decides to leave a comment on your website or participate in a research study they are engaging with your brand. They are taking the time to provide you with vital feedback and they expect a high quality experience as if they were interacting with any other section of your website. That’s why we challenged ourselves to create the most respondent-friendly survey and comment card experience that is consistent across desktop, mobile and tablet.

Over the past year we have been hard at work re-engineering our collection interface for surveys and comment cards. What we have developed is the most innovative and responsive survey and comment card interface to delight your customers and drive more insights. Its sleek design and capabilities put the user experience at the forefront providing the best feedback experience possible across desktop, mobile and tablet.

A phenomenal tablet and mobile experience

iPerceptions offers a phenomenal mobile survey experienceOne of the most important aspects of conducting research is to make it an engaging experience across all devices. According to Monetate Q4 2013 Ecommerce Quarter Report, more than a quarter of traffic to large ecommerce sites comes from a tablet or mobile device. This means it is essential to provide a seamless experience across desktop, tablet and mobile and this extends to your research. That’s why we have meticulously re-designed our survey interface for the tablet and mobile experience. The new interface includes touch screen optimization and a completely responsive design.*

 In addition to re-designing the survey interface, we revamped the question design for a more engaging and intuitive experience on mobile and desktop devices.  Multi-select, column display, single select, open text and ranking question types have all been refreshed with a completely responsive design that is easy to use on mobile or tablet.


Handicap accessibility

We believe everyone should be able to provide their feedback. That’s why every survey is now WCAG 2.0 level AA compliant, the international web content accessibility standard. 

Respondents can leverage screen readers or similar programs to effortlessly take your survey with enhanced keyboard capabilities.

Expanded in-portal preview options

Before you publish your research project live, it’s always recommended that you preview your survey from the respondent’s experience. To make the testing process as straightforward as possible, we have added additional survey preview options. You can now effortlessly test your projects on different devices and browsers with QR code, SMS and email previewing. For more information on how to use this feature visit our support post.

New version exporting

Business objectives shift over time and so does your research. That’s why we have introduced the ability to export live, draft and archived versions of your projects. You now have easy access to previous versions of your research project for reference or documentation purposes. For more information on how to use this feature visit our support post.

Greater management capabilities

Siloed research doesn’t help anyone. To improve collaboration and easily share your research within your organization we have updated the approval process for publishing surveys. You can now circulate changes before they go live and limit publishing access to select individuals.* For more information on how to use this feature visit our support post.

New comment card interface

iPerceptions new comment card interface on desktopWe have also re-engineered our Comment Card interface for a clean and fresh user experience that makes it more pleasant and intuitive for customers to leave their feedback.

In addition to an improved Comment Card interface, you benefit from real-time comment card reporting and enhanced text mining that empowers you to quickly take action on individual visitors’ feedback.*  

Start leveraging the benefits today

We've built our new interface with the future in mind. Not only does it have a sharp and fresh design across devices, it has a robust foundation that now loads 3.2x faster and uses 5x less bandwidth than before. Simultaneously, we have migrated to the cloud which streamlines the survey and comment card publishing process to give you greater flexibility and control.

For Free to Premium clients - Your projects have been automatically upgraded to our new interface. 

For Professional and Enterprise accounts– Stay tuned your dedicated account manager will contact you shortly to discuss when we will transition your projects.

We are excited to launch the next generation of survey and comment card interfaces which are designed to optimize the survey experience across desktop, tablet and mobile to create a more engaging respondent experience.


iperceptions is a global leader in Voice of the Customer (VoC) solutions, helping the world’s customer-centric brands measure and elevate experiences across the customer journey.

See why top brands choose iperceptions to help them improve the Customer Experience.

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