You can feel it now when you’re walking around in stores or around the mall, or even just browsing your favorite websites. For this writer, I especially feel it the second I step outside and my eyes freeze from the sheer cold.
It’s the holiday season!
It’s a time of the year for which many brands plan for months, preparing for the massive influx of shoppers that will be interacting with their brand through each of their different touchpoints. It's also when many researchers gaze into their crystal ball and reveal their predictions about what brands can expect not only from a revenue-standpoint, but also in terms of what their shoppers will be expecting from them (the “5W+1H” questions come to mind).
As a follow-up to the 2017 version of our quiz, we’ve scoured through numerous reputable sources and compiled some of the predictions for Black Friday and the 2018 holiday shopping season that most stood out to us.
Before we jump into this year’s quiz, it’s worth noting a couple of lessons that will be important for brands to consider as they buckle up for the holiday shopping season:
- Technology has empowered shoppers to do virtually what they want (and how they want) throughout the shopping process, whether it’s online or offline. As Deloitte points out, "shopping is no longer an 'either online or in-store' proposition, but it is rather a seamless experience between the two".
- Brands must ensure they have the ability to gauge their shoppers’ needs and expectations at each stage of the customer journey. This gives them the means to design a Customer Experience (CX) that is truly customer-centric.
Without further ado, do you think you're up to speed on the latest holiday shopping predictions?
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Banner image source: Joshua Hoehne on Unsplash