Consumers around the world are increasingly making their purchases online. According to Internet Retailer, US eCommerce grew by 14.6 percent in 2015, with online sales totaling $341.7 billion, which accounted for over 10 percent of all US retail sales.
With the continuous growth of the eCommerce space, retailers are constantly trying to understand consumer intentions, needs and experiences to optimize and improve the online purchase process.
iperceptions’ 2016 eCommerce Industry Report helps retailers unpack the visit experience with a focus on why shoppers visit your site, as well as the reasons why shoppers were unable to make a purchase and the sequential financial impact.
Download the industry report today and learn:
The true percentage of visitors who visit eCommerce sites with the intent to purchase
The top 4 reasons why shoppers couldn’t covert during their visit.
What visitors to eCommerce sites do when they don’t make a purchase on your site.
3 things you can do right now to start turning missed opportunities into dollars.