Today, consumers are more informed, more demanding and have higher expectations than ever before. As a result, many companies are being held to a higher standard with consumers not putting up with a poor experience. This new paradigm has forced even the most entrenched companies to start focusing on the customer and providing an exceptional experience.
Therefore, it should come as no surprise that there is an ever growing list of customer experience events to help educate and inform customer experience professionals.
But with limited time and budget what are the best CX conferences to attend in 2017? Well as the customer experience moves beyond decision support here is my list of the key conferences you shouldn’t miss this year.
Ever year the Adobe Summit fails to disappoint. It is a digital marketing rock show that brings together over 10,000 people from 47 different countries. Executives, publishers, advertisers, data scientists, CX professionals and digital marketers will all get something out of the Adobe Summit.
With over 200 sessions on offer this year on cross-channel marketing, CX, data-driven marketing, integrated marketing cloud, the latest marketing innovations, mobile experiences and programmatic advertising, this is a must-attend event.
Looking at the hottest trends and challenges faced by customer professionals, Oracle’s Modern Customer Experience conference will not disappoint. Split up into 4 different conferences to address different aspects of the modern experience, this 3-day event will look at best practices across marketing, commerce, sales and customer service.
You will learn and network with industry experts and business leaders, plus hear first-hand from real-world marketing, service, sales and commerce pros.
The MarTech conference is the brain child of Scott Brinker, the creator of the annual marketing technology landscape supergraphic. It is unique conference that looks at how marketing technology is powering the customer experience revolution by changing the way marketers identify, engage and support customers.
From executives to marketers, to growth hackers to digital strategists, MarTech San Francisco will have something for everyone. Some of the key issues the conference will tackle include:
- Craft remarkable customer experiences
- Rethink strategy enabled by marketing technology innovations
- Redefine marketing’s role in the context of enterprise-wide digital transformation
Analysts at Gartner are always on the cutting edge of CX trends, and this is where they share their insights. This year will be packed with content from Jake Sorofman looking at the annual Gartner CMO spend survey and Augie Ray exploring how to deploy a VoC program that can deliver measurable marketing and CX benefits.
The conference will focus on three key concerns:
- What it takes to implement a "customer-first" mindset
- How to develop multichannel strategies that promote growth
- How to leverage technology to supersede competing businesses marketing efforts
CXPA is the premier global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. Their annual event is build by CXPA members for members. Offering a looser structure with ample opportunity for sharing, networking and collaboration.
The whole premise is to enable CX professionals to share their perspectives without boundaries. For instance, this year the conference has "Show & Tell" sessions that enabled attendees to demonstrate how they approach CX initiatives. It's a great way to learn from your peers while contributing value to relevant conversations.
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