Different business objectives require different solutions. That’s why iperceptions has been working hard on developing solutions to meet specific business challenges.
iperceptions has just released the Engagement and Audience Building Solution to do just that.
This is a solution perfectly suited for media and content sites that need a way of measuring the engagement of users and building their audiences.
The iperceptions Engagement and Audience Building Solution consists of a research framework specifically designed for content sites, a proven Voice of the Customer methodology for gathering representative, targeted and opt-in feedback, and real-time engagement analytics with KPIs.
With the new solution you can:
- Segment user engagement groups and identify brand advocates
- Increase visitor frequency by emphasizing key engagement drivers
- Highlight visitor benefits by evaluating competitive considerations
- Create cross promotional opportunities according to visitor intent
- Monitor word of mouth by measuring brand perception
This is a significant advancement in digital research, moving towards providing research solutions encompassing the entire customer digital lifecycle, not just one aspect.