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Posts by William Braün

William Braün


William is a seasoned analytics expert with over 10 years of experience in the areas of research design, data analysis and project management. As Director of Analytics, William is responsible for managing the iperceptions Analytics team and developing new methods for clients to derive the most value from their digital Voice of the Customer data.

CX Metrics Series: Visitor Intent

This is the third blog post in a series that examines key Customer Experience metrics that every Voice of the Customer (VoC) program should measure to better understand your visitors’ digital experience. In this post, we look at a fundamental Customer Experience metric that confirms exactly what...

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Sep 27, 2017

By 

William Braün

CX Metrics Series: Customer Effort Score

This is the first blog post in a series that examines key Customer Experience metrics that every Voice of the Customer (VoC) program should measure to better understand your visitors’ website experience. In this post, we take a look at a Customer Experience metric that has been gaining an...

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Apr 19, 2017

By 

William Braün

CX Metrics Series: Visitor Intent

This is the third blog post in a series that examines key Customer Experience metrics that every Voice of the Customer (VoC) program should measure to better understand your visitors’ digital experience. In this post, we look at a fundamental Customer Experience metric that confirms exactly what...

Read More

Sep 27, 2017

By 

William Braün

CX Metrics Series: Customer Effort Score

This is the first blog post in a series that examines key Customer Experience metrics that every Voice of the Customer (VoC) program should measure to better understand your visitors’ website experience. In this post, we take a look at a Customer Experience metric that has been gaining an...

Read More

Apr 19, 2017

By 

William Braün

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