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Posts by Philippe Aussant

Philippe Aussant


Philippe Aussant is a marketing professional with experience in the areas of content marketing, analysis, account management and product support. As Content Manager, Philippe is responsible for generating and managing iperceptions marketing content assets, including the iperceptions blog, The Customer-Centric Marketer.

Making Sense of the 2019 Marketing Technology Landscape

It seems more and more is being asked of Marketers nowadays. From content generation, social media management, even managing the Customer Experience, to name a few – it is easy to feel overwhelmed.

Thankfully, marketers nowadays have an embarrassment of riches when it comes to the technologies...

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Apr 11, 2019

By 

Philippe Aussant

[Infographic] 19 Customer Experience Statistics For 2019

In an age where consumers have more and more buying power, the Customer Experience (CX) has become one of the top competitive differentiators among brands in all industries.

Read More

Mar 20, 2019

By 

Philippe Aussant

Figuring out the in-store mobile experience and 4 more CX stories you should read

Doesn’t it feel not very long ago that we were kicking our feet up, sipping eggnog and enjoying the holiday season?

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Feb 7, 2019

By 

Philippe Aussant

Who manages the CX and 4 more recent CX articles you should read

Every day brings about great insights, statistics and debates about the various aspects and minute details of the Customer Experience (CX) that it can be easy to lose track.

Read More

Mar 28, 2019

By 

Philippe Aussant

16 Helpful Tips For How To Increase Your Survey Response Rates

Asking your customers to complete a survey is like starting a conversation with them. You should do everything you can to approach your survey design as such. 

Read More

Feb 27, 2019

By 

Philippe Aussant

10 iperceptions blog posts to fine-tune your Customer Experience skills in 2019

Customer Experience (CX) is a vast concept - one that is intrinsically linked to each aspect of your organization. With CX now being seen as one (if not the) key differentiator among many competing companies, it often requires you to leverage many tools and skills to ensure all the cogs in the...

Read More

Dec 18, 2018

By 

Philippe Aussant

Making Sense of the 2019 Marketing Technology Landscape

It seems more and more is being asked of Marketers nowadays. From content generation, social media management, even managing the Customer Experience, to name a few – it is easy to feel overwhelmed.

Thankfully, marketers nowadays have an embarrassment of riches when it comes to the technologies...

Read More

Apr 11, 2019

By 

Philippe Aussant

Who manages the CX and 4 more recent CX articles you should read

Every day brings about great insights, statistics and debates about the various aspects and minute details of the Customer Experience (CX) that it can be easy to lose track.

Read More

Mar 28, 2019

By 

Philippe Aussant

[Infographic] 19 Customer Experience Statistics For 2019

In an age where consumers have more and more buying power, the Customer Experience (CX) has become one of the top competitive differentiators among brands in all industries.

Read More

Mar 20, 2019

By 

Philippe Aussant

16 Helpful Tips For How To Increase Your Survey Response Rates

Asking your customers to complete a survey is like starting a conversation with them. You should do everything you can to approach your survey design as such. 

Read More

Feb 27, 2019

By 

Philippe Aussant

Figuring out the in-store mobile experience and 4 more CX stories you should read

Doesn’t it feel not very long ago that we were kicking our feet up, sipping eggnog and enjoying the holiday season?

Read More

Feb 7, 2019

By 

Philippe Aussant

10 iperceptions blog posts to fine-tune your Customer Experience skills in 2019

Customer Experience (CX) is a vast concept - one that is intrinsically linked to each aspect of your organization. With CX now being seen as one (if not the) key differentiator among many competing companies, it often requires you to leverage many tools and skills to ensure all the cogs in the...

Read More

Dec 18, 2018

By 

Philippe Aussant

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