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Posts by Philippe Aussant

Philippe Aussant


Philippe Aussant is a marketing professional with experience in the areas of content marketing, analysis, account management and product support. As Content Manager, Philippe is responsible for generating and managing iperceptions marketing content assets, including the iperceptions blog, The Customer-Centric Marketer.

16 Helpful Tips For How To Increase Your Survey Response Rates

Asking your customers to complete a survey is like starting a conversation with them. You should do everything you can to approach your survey design as such. 

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Feb 27, 2019

By 

Philippe Aussant

10 iperceptions blog posts to fine-tune your Customer Experience skills in 2019

Customer Experience (CX) is a vast concept - one that is intrinsically linked to each aspect of your organization. With CX now being seen as one (if not the) key differentiator among many competing companies, it often requires you to leverage many tools and skills to ensure all the cogs in the...

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Dec 18, 2018

By 

Philippe Aussant

In-store shoppers are not satisfied with their mobile experience and more CX stories you should read

Summer has seemingly flown us by, and with it many more great articles, tips and stats to help enlighten any Customer Experience (CX) professional in their CEM efforts.

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Oct 2, 2018

By 

Philippe Aussant

Figuring out the in-store mobile experience and 4 more CX stories you should read

Doesn’t it feel not very long ago that we were kicking our feet up, sipping eggnog and enjoying the holiday season?

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Feb 7, 2019

By 

Philippe Aussant

A boost in multi-channel holiday shopping and 5 more CX stories you should read

With Black Friday officially kicking off the holiday season just over a couple of weeks ago, we’re now in the midst of what is the busiest time of the year for many companies.

Read More

Dec 13, 2018

By 

Philippe Aussant

Retailers are most excited about CX optimization and 4 more stories you should read

As we jump into the second half of 2018, let’s look at some of the recent Customer Experience (CX) stories and stats that recently stood out to us.

Read More

Jul 5, 2018

By 

Philippe Aussant

16 Helpful Tips For How To Increase Your Survey Response Rates

Asking your customers to complete a survey is like starting a conversation with them. You should do everything you can to approach your survey design as such. 

Read More

Feb 27, 2019

By 

Philippe Aussant

Figuring out the in-store mobile experience and 4 more CX stories you should read

Doesn’t it feel not very long ago that we were kicking our feet up, sipping eggnog and enjoying the holiday season?

Read More

Feb 7, 2019

By 

Philippe Aussant

10 iperceptions blog posts to fine-tune your Customer Experience skills in 2019

Customer Experience (CX) is a vast concept - one that is intrinsically linked to each aspect of your organization. With CX now being seen as one (if not the) key differentiator among many competing companies, it often requires you to leverage many tools and skills to ensure all the cogs in the...

Read More

Dec 18, 2018

By 

Philippe Aussant

A boost in multi-channel holiday shopping and 5 more CX stories you should read

With Black Friday officially kicking off the holiday season just over a couple of weeks ago, we’re now in the midst of what is the busiest time of the year for many companies.

Read More

Dec 13, 2018

By 

Philippe Aussant

In-store shoppers are not satisfied with their mobile experience and more CX stories you should read

Summer has seemingly flown us by, and with it many more great articles, tips and stats to help enlighten any Customer Experience (CX) professional in their CEM efforts.

Read More

Oct 2, 2018

By 

Philippe Aussant

Retailers are most excited about CX optimization and 4 more stories you should read

As we jump into the second half of 2018, let’s look at some of the recent Customer Experience (CX) stories and stats that recently stood out to us.

Read More

Jul 5, 2018

By 

Philippe Aussant

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