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Posts by Philippe Aussant

Philippe Aussant


Philippe Aussant is a marketing professional with experience in the areas of content marketing, analysis, account management and product support. As Content Manager, Philippe is responsible for generating and managing iperceptions marketing content assets, including the iperceptions blog, The Customer-Centric Marketer.

Retail Apps Are Outperforming Mobile Sites and 4 More CX Stories You Should Read

March was a busy month in CX news and for iperceptions.

We launched a new logo and tagline (learn more here), we attended the Adobe Summit in Las Vegas and even published a new white paper that covers the best practices of running a Voice of the Customer (VoC) program.

Read More

Apr 4, 2018

By 

Philippe Aussant

Customer feedback driving e-commerce testing and 4 more CX stories you should read

Didn’t it feel like just yesterday that you came back from the holidays? One minute you’re sitting down planning your projects for the year ahead, next thing you know, it’s already February!

Read More

Feb 1, 2018

By 

Philippe Aussant

Customer-Centric Roundup: October 2017

October has already come and gone, which brought about many of the things we have come to expect from this time of the year. The days started getting shorter, the leaves began changing colors, and a slew of great articles and stats about the Customer Experience (CX) and digital marketing were...

Read More

Nov 2, 2017

By 

Philippe Aussant

Demand for personalization grows and 5 more CX stories you need to read

When it comes to people’s expectations of the Customer Experience (CX), the research always seems to show either (or both) of these common themes: more people want content that’s tailored to their specific needs and context, and they want the ability to access that content using whichever device...

Read More

Mar 1, 2018

By 

Philippe Aussant

E-commerce hits a milestone this holiday season and 4 more CX stories you should read

It’s that time of the year again! Many of us are already daydreaming about all the delicious food we’ll be eating and the great company we’ll be keeping this holiday season. In the meantime, many companies are gearing up for what is arguably their busiest time of the year.

Read More

Dec 5, 2017

By 

Philippe Aussant

Customer-Centric Roundup: September 2017

September has come and gone, and fall is already upon us. 2017 is seemingly flying us by, and as companies gear up towards a busy Q4, many more great articles and stats about the Customer Experience (CX) were released in September. Here are just some that caught our eye.

Read More

Oct 3, 2017

By 

Philippe Aussant

Retail Apps Are Outperforming Mobile Sites and 4 More CX Stories You Should Read

March was a busy month in CX news and for iperceptions.

We launched a new logo and tagline (learn more here), we attended the Adobe Summit in Las Vegas and even published a new white paper that covers the best practices of running a Voice of the Customer (VoC) program.

Read More

Apr 4, 2018

By 

Philippe Aussant

Demand for personalization grows and 5 more CX stories you need to read

When it comes to people’s expectations of the Customer Experience (CX), the research always seems to show either (or both) of these common themes: more people want content that’s tailored to their specific needs and context, and they want the ability to access that content using whichever device...

Read More

Mar 1, 2018

By 

Philippe Aussant

Customer feedback driving e-commerce testing and 4 more CX stories you should read

Didn’t it feel like just yesterday that you came back from the holidays? One minute you’re sitting down planning your projects for the year ahead, next thing you know, it’s already February!

Read More

Feb 1, 2018

By 

Philippe Aussant

E-commerce hits a milestone this holiday season and 4 more CX stories you should read

It’s that time of the year again! Many of us are already daydreaming about all the delicious food we’ll be eating and the great company we’ll be keeping this holiday season. In the meantime, many companies are gearing up for what is arguably their busiest time of the year.

Read More

Dec 5, 2017

By 

Philippe Aussant

Customer-Centric Roundup: October 2017

October has already come and gone, which brought about many of the things we have come to expect from this time of the year. The days started getting shorter, the leaves began changing colors, and a slew of great articles and stats about the Customer Experience (CX) and digital marketing were...

Read More

Nov 2, 2017

By 

Philippe Aussant

Customer-Centric Roundup: September 2017

September has come and gone, and fall is already upon us. 2017 is seemingly flying us by, and as companies gear up towards a busy Q4, many more great articles and stats about the Customer Experience (CX) were released in September. Here are just some that caught our eye.

Read More

Oct 3, 2017

By 

Philippe Aussant

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