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Posts by Philippe Aussant

Philippe Aussant


Philippe Aussant is a marketing professional with experience in the areas of content marketing, analysis, account management and product support. As Content Manager, Philippe is responsible for generating and managing iperceptions marketing content assets, including the iperceptions blog, The Customer-Centric Marketer.

2019 Holiday Shopping Season: 5 retail predictions that stood out to us

It’s beginning to look a lot like the holiday shopping season is upon us. So, what can retailers expect from their customers this year?

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Nov 19, 2019

By 

Philippe Aussant

[Infographic] The omni-channel customer, through the eyes of another omni-channel customer

I was running errands at my local hardware store recently, basket in one hand, my trustee phone in the other, taking full advantage of the air conditioning.

I was in the middle of checking out reviews on my phone for a weed-whacker I (desperately) needed, when I caught a reflection of myself in...

Read More

Sep 5, 2019

By 

Philippe Aussant

Shoppers are becoming more omnichannel and 4 more CX stories you should read

With summer now officially upon us, it’s time to take a look at some of the great Customer Experience (CX) stories that caught our eye recently.

Read More

Jun 25, 2019

By 

Philippe Aussant

4 Great TED Talks on the Power of Context in Data Analysis

Data is everywhere. We’ve never had so much of it at our fingertips. We now have data on pretty much anything imaginable.

But Customer Experience (CX) professionals face a pivotal challenge from this abundance of data. 

"How can you create a 'complete view of the customer' from the scattered...

Read More

Sep 18, 2019

By 

Philippe Aussant

16 Must-Know Stats and Quotes on the Car Buying Customer Journey

The car shopping customer journey is long and winding, with many speed bumps and sharp turns you have to navigate before you finally put pen to paper on the car of your dreams.

Read More

Jul 11, 2019

By 

Philippe Aussant

7 Must-Hear Customer Experience Podcasts

Whether you’re on your work commute, doing your everyday workout, or even just knocking out a project at work: listening to podcasts is becoming more and more part of our daily routines.

Read More

May 21, 2019

By 

Philippe Aussant

2019 Holiday Shopping Season: 5 retail predictions that stood out to us

It’s beginning to look a lot like the holiday shopping season is upon us. So, what can retailers expect from their customers this year?

Read More

Nov 19, 2019

By 

Philippe Aussant

4 Great TED Talks on the Power of Context in Data Analysis

Data is everywhere. We’ve never had so much of it at our fingertips. We now have data on pretty much anything imaginable.

But Customer Experience (CX) professionals face a pivotal challenge from this abundance of data. 

"How can you create a 'complete view of the customer' from the scattered...

Read More

Sep 18, 2019

By 

Philippe Aussant

[Infographic] The omni-channel customer, through the eyes of another omni-channel customer

I was running errands at my local hardware store recently, basket in one hand, my trustee phone in the other, taking full advantage of the air conditioning.

I was in the middle of checking out reviews on my phone for a weed-whacker I (desperately) needed, when I caught a reflection of myself in...

Read More

Sep 5, 2019

By 

Philippe Aussant

16 Must-Know Stats and Quotes on the Car Buying Customer Journey

The car shopping customer journey is long and winding, with many speed bumps and sharp turns you have to navigate before you finally put pen to paper on the car of your dreams.

Read More

Jul 11, 2019

By 

Philippe Aussant

Shoppers are becoming more omnichannel and 4 more CX stories you should read

With summer now officially upon us, it’s time to take a look at some of the great Customer Experience (CX) stories that caught our eye recently.

Read More

Jun 25, 2019

By 

Philippe Aussant

7 Must-Hear Customer Experience Podcasts

Whether you’re on your work commute, doing your everyday workout, or even just knocking out a project at work: listening to podcasts is becoming more and more part of our daily routines.

Read More

May 21, 2019

By 

Philippe Aussant

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