The Customer-Centric Marketer  |  iperceptions Blog
The Customer-Centric Marketer - Customer Experience Blog

Posts by Philippe Aussant

Philippe Aussant


Philippe Aussant is a marketing professional with experience in the areas of content marketing, analysis, account management and product support. As Content Manager, Philippe is responsible for generating and managing iperceptions marketing content assets, including the iperceptions blog, The Customer-Centric Marketer.

Don’t be an armchair CX Professional. Here's how to win the CX game

What does a football team need to do to win the ultimate prize?

Sure, a well-timed, rousing speech from the coach always helps. At least, it has in countless TV shows and movies in the past. However, having a playbook full of strategies that mix effective offense and unbreachable defense is what...

Read More

Jan 28, 2020

By 

Philippe Aussant

10 of our favorite iperceptions CX posts from 2019 to take you into 2020

2019 has just flown by. With over 4 in 5 marketers expecting to compete primarily on Customer Experience (CX), this is a topic that is being discussed, analyzed, and scrutinized now more than ever.

Read More

Dec 17, 2019

By 

Philippe Aussant

4 Great TED Talks on the Power of Context in Data Analysis

Data is everywhere. We’ve never had so much of it at our fingertips. We now have data on pretty much anything imaginable.

But Customer Experience (CX) professionals face a pivotal challenge from this abundance of data. 

"How can you create a 'complete view of the customer' from the scattered...

Read More

Sep 18, 2019

By 

Philippe Aussant

[Infographic] 20+ Key Customer Experience Statistics For 2020

Today, more than ever, your customers are calling the shots, and brands must adapt.

Read More

Jan 15, 2020

By 

Philippe Aussant

2019 Holiday Shopping Season: 5 retail predictions that stood out to us

It’s beginning to look a lot like the holiday shopping season is upon us. So, what can retailers expect from their customers this year?

Read More

Nov 19, 2019

By 

Philippe Aussant

[Infographic] The omni-channel customer, through the eyes of another omni-channel customer

I was running errands at my local hardware store recently, basket in one hand, my trustee phone in the other, taking full advantage of the air conditioning.

I was in the middle of checking out reviews on my phone for a weed-whacker I (desperately) needed, when I caught a reflection of myself in...

Read More

Sep 5, 2019

By 

Philippe Aussant

Don’t be an armchair CX Professional. Here's how to win the CX game

What does a football team need to do to win the ultimate prize?

Sure, a well-timed, rousing speech from the coach always helps. At least, it has in countless TV shows and movies in the past. However, having a playbook full of strategies that mix effective offense and unbreachable defense is what...

Read More

Jan 28, 2020

By 

Philippe Aussant

[Infographic] 20+ Key Customer Experience Statistics For 2020

Today, more than ever, your customers are calling the shots, and brands must adapt.

Read More

Jan 15, 2020

By 

Philippe Aussant

10 of our favorite iperceptions CX posts from 2019 to take you into 2020

2019 has just flown by. With over 4 in 5 marketers expecting to compete primarily on Customer Experience (CX), this is a topic that is being discussed, analyzed, and scrutinized now more than ever.

Read More

Dec 17, 2019

By 

Philippe Aussant

2019 Holiday Shopping Season: 5 retail predictions that stood out to us

It’s beginning to look a lot like the holiday shopping season is upon us. So, what can retailers expect from their customers this year?

Read More

Nov 19, 2019

By 

Philippe Aussant

4 Great TED Talks on the Power of Context in Data Analysis

Data is everywhere. We’ve never had so much of it at our fingertips. We now have data on pretty much anything imaginable.

But Customer Experience (CX) professionals face a pivotal challenge from this abundance of data. 

"How can you create a 'complete view of the customer' from the scattered...

Read More

Sep 18, 2019

By 

Philippe Aussant

[Infographic] The omni-channel customer, through the eyes of another omni-channel customer

I was running errands at my local hardware store recently, basket in one hand, my trustee phone in the other, taking full advantage of the air conditioning.

I was in the middle of checking out reviews on my phone for a weed-whacker I (desperately) needed, when I caught a reflection of myself in...

Read More

Sep 5, 2019

By 

Philippe Aussant

Popular posts