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Posts by Philippe Aussant

Philippe Aussant


Philippe Aussant is a marketing professional with experience in the areas of content marketing, analysis, account management and product support. As Content Manager, Philippe is responsible for generating and managing iperceptions marketing content assets, including the iperceptions blog, The Customer-Centric Marketer.

10 iperceptions blog posts to fine-tune your Customer Experience skills in 2019

Customer Experience (CX) is a vast concept - one that is intrinsically linked to each aspect of your organization. With CX now being seen as one (if not the) key differentiator among many competing companies, it often requires you to leverage many tools and skills to ensure all the cogs in the...

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Dec 18, 2018

By 

Philippe Aussant

[QUIZ] Do you know the latest 2018 holiday shopping predictions?

You can feel it now when you’re walking around in stores or around the mall, or even just browsing your favorite websites. For this writer, I especially feel it the second I step outside and my eyes freeze from the sheer cold.

It’s the holiday season!

Read More

Nov 20, 2018

By 

Philippe Aussant

Retailers are most excited about CX optimization and 4 more stories you should read

As we jump into the second half of 2018, let’s look at some of the recent Customer Experience (CX) stories and stats that recently stood out to us.

Read More

Jul 5, 2018

By 

Philippe Aussant

A boost in multi-channel holiday shopping and 5 more CX stories you should read

With Black Friday officially kicking off the holiday season just over a couple of weeks ago, we’re now in the midst of what is the busiest time of the year for many companies.

Read More

Dec 13, 2018

By 

Philippe Aussant

In-store shoppers are not satisfied with their mobile experience and more CX stories you should read

Summer has seemingly flown us by, and with it many more great articles, tips and stats to help enlighten any Customer Experience (CX) professional in their CEM efforts.

Read More

Oct 2, 2018

By 

Philippe Aussant

Making Sense of the 2018 Marketing Technology Landscape

Brands are looking more and more to the Customer Experience (CX) as a way to differentiate themselves from their competitors. To offer a CX that stands out from the crowd, marketers need the technologies at their disposal that allow them not only to better understand the needs and behaviors of...

Read More

May 8, 2018

By 

Philippe Aussant

10 iperceptions blog posts to fine-tune your Customer Experience skills in 2019

Customer Experience (CX) is a vast concept - one that is intrinsically linked to each aspect of your organization. With CX now being seen as one (if not the) key differentiator among many competing companies, it often requires you to leverage many tools and skills to ensure all the cogs in the...

Read More

Dec 18, 2018

By 

Philippe Aussant

A boost in multi-channel holiday shopping and 5 more CX stories you should read

With Black Friday officially kicking off the holiday season just over a couple of weeks ago, we’re now in the midst of what is the busiest time of the year for many companies.

Read More

Dec 13, 2018

By 

Philippe Aussant

[QUIZ] Do you know the latest 2018 holiday shopping predictions?

You can feel it now when you’re walking around in stores or around the mall, or even just browsing your favorite websites. For this writer, I especially feel it the second I step outside and my eyes freeze from the sheer cold.

It’s the holiday season!

Read More

Nov 20, 2018

By 

Philippe Aussant

In-store shoppers are not satisfied with their mobile experience and more CX stories you should read

Summer has seemingly flown us by, and with it many more great articles, tips and stats to help enlighten any Customer Experience (CX) professional in their CEM efforts.

Read More

Oct 2, 2018

By 

Philippe Aussant

Retailers are most excited about CX optimization and 4 more stories you should read

As we jump into the second half of 2018, let’s look at some of the recent Customer Experience (CX) stories and stats that recently stood out to us.

Read More

Jul 5, 2018

By 

Philippe Aussant

Making Sense of the 2018 Marketing Technology Landscape

Brands are looking more and more to the Customer Experience (CX) as a way to differentiate themselves from their competitors. To offer a CX that stands out from the crowd, marketers need the technologies at their disposal that allow them not only to better understand the needs and behaviors of...

Read More

May 8, 2018

By 

Philippe Aussant

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