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Posts by Philippe Aussant

Philippe Aussant


Philippe Aussant is a research analyst and support professional with over 6 years of experience. As Product Support Manager, Philippe is responsible for managing client support requests and the iperceptions support forum, as well as creating documentation and user guides for the Active Research platform.

Retailers are most excited about CX optimization and 4 more stories you should read

As we jump into the second half of 2018, let’s look at some of the recent Customer Experience (CX) stories and stats that recently stood out to us.

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Jul 5, 2018

By 

Philippe Aussant

The importance of every brand interaction and 4 more CX stories you should check out

With April already behind us, it’s time to look at some of the Customer Experience (CX) articles, quotes, tips and stats that caught our eye this month.

Read More

May 1, 2018

By 

Philippe Aussant

Demand for personalization grows and 5 more CX stories you need to read

When it comes to people’s expectations of the Customer Experience (CX), the research always seems to show either (or both) of these common themes: more people want content that’s tailored to their specific needs and context, and they want the ability to access that content using whichever device...

Read More

Mar 1, 2018

By 

Philippe Aussant

Making Sense of the 2018 Marketing Technology Landscape

Brands are looking more and more to the Customer Experience (CX) as a way to differentiate themselves from their competitors. To offer a CX that stands out from the crowd, marketers need the technologies at their disposal that allow them not only to better understand the needs and behaviors of...

Read More

May 8, 2018

By 

Philippe Aussant

Retail Apps Are Outperforming Mobile Sites and 4 More CX Stories You Should Read

March was a busy month in CX news and for iperceptions.

We launched a new logo and tagline (learn more here), we attended the Adobe Summit in Las Vegas and even published a new white paper that covers the best practices of running a Voice of the Customer (VoC) program.

Read More

Apr 4, 2018

By 

Philippe Aussant

Customer feedback driving e-commerce testing and 4 more CX stories you should read

Didn’t it feel like just yesterday that you came back from the holidays? One minute you’re sitting down planning your projects for the year ahead, next thing you know, it’s already February!

Read More

Feb 1, 2018

By 

Philippe Aussant

Retailers are most excited about CX optimization and 4 more stories you should read

As we jump into the second half of 2018, let’s look at some of the recent Customer Experience (CX) stories and stats that recently stood out to us.

Read More

Jul 5, 2018

By 

Philippe Aussant

Making Sense of the 2018 Marketing Technology Landscape

Brands are looking more and more to the Customer Experience (CX) as a way to differentiate themselves from their competitors. To offer a CX that stands out from the crowd, marketers need the technologies at their disposal that allow them not only to better understand the needs and behaviors of...

Read More

May 8, 2018

By 

Philippe Aussant

The importance of every brand interaction and 4 more CX stories you should check out

With April already behind us, it’s time to look at some of the Customer Experience (CX) articles, quotes, tips and stats that caught our eye this month.

Read More

May 1, 2018

By 

Philippe Aussant

Retail Apps Are Outperforming Mobile Sites and 4 More CX Stories You Should Read

March was a busy month in CX news and for iperceptions.

We launched a new logo and tagline (learn more here), we attended the Adobe Summit in Las Vegas and even published a new white paper that covers the best practices of running a Voice of the Customer (VoC) program.

Read More

Apr 4, 2018

By 

Philippe Aussant

Demand for personalization grows and 5 more CX stories you need to read

When it comes to people’s expectations of the Customer Experience (CX), the research always seems to show either (or both) of these common themes: more people want content that’s tailored to their specific needs and context, and they want the ability to access that content using whichever device...

Read More

Mar 1, 2018

By 

Philippe Aussant

Customer feedback driving e-commerce testing and 4 more CX stories you should read

Didn’t it feel like just yesterday that you came back from the holidays? One minute you’re sitting down planning your projects for the year ahead, next thing you know, it’s already February!

Read More

Feb 1, 2018

By 

Philippe Aussant

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