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Posts by Philippe Aussant

Philippe Aussant


Philippe Aussant is a research analyst and support professional with over 6 years of experience. As Product Support Manager, Philippe is responsible for managing client support requests and the iPerceptions support forum, as well as creating documentation and user guides for the Active Research platform.

5 Reasons Why You Should Use Multiple Surveys in your VoC Program

#1 rule when running a digital Voice of the Customer (VoC) program: Be curious. 

You’ll often have a laundry list of items for which you want to get your visitors’ feedback so you can optimize your website’s performance.  And that’s a good thing; the more curious you are about your visitors’...

Read More

Mar 1, 2017

By 

Philippe Aussant

7 Things To Look For In A VoC Solution When You Launch A Global Campaign

When your company operates globally, this typically means needing to manage multiple websites for multiple countries in multiple languages.  This can obviously be a considerable challenge, especially when you’re always trying to find ways to optimize your website experience. 

Read More

Nov 10, 2016

By 

Philippe Aussant

How to Conquer Cart Abandonment with the Voice of your Customers

Great news! A purchaser has been shopping around on your website for a couple of weeks. Not only that, but they have also visited your competitors’ website, asked their friends for advice and read product reviews, and they have finally decided to make their purchase on your website. 

Read More

Aug 31, 2016

By 

Philippe Aussant

How to Increase Survey Response Rates for Your Voice of the Customer Program

Asking your customers to complete a survey is like starting a conversation with them.  By accepting an invitation to participate in your survey, they are agreeing to take the time to dialog with you about what they thought of their experience. 

Read More

Feb 21, 2017

By 

Philippe Aussant

Get More Out Of Your Data With Advanced Exploration

We’re always looking for new ways for you to get the most out of your iPerceptions data.  We understand your need to have a tool that not only lets you analyze all the data that you can collect with your iPerceptions projects, but also dig deeper into your data and get those actionable insights...

Read More

Oct 19, 2016

By 

Philippe Aussant

Getting started with the iPerceptions Universal Code

iPerceptions is excited to announce that the Universal Code is now available to all users of the Active Research Platform. If you are an existing iPerceptions user, you can transition from iPerceptions' legacy code to iPerceptions Universal Code as of today. 

Read More

May 6, 2015

By 

Philippe Aussant

5 Reasons Why You Should Use Multiple Surveys in your VoC Program

#1 rule when running a digital Voice of the Customer (VoC) program: Be curious. 

You’ll often have a laundry list of items for which you want to get your visitors’ feedback so you can optimize your website’s performance.  And that’s a good thing; the more curious you are about your visitors’...

Read More

Mar 1, 2017

By 

Philippe Aussant

How to Increase Survey Response Rates for Your Voice of the Customer Program

Asking your customers to complete a survey is like starting a conversation with them.  By accepting an invitation to participate in your survey, they are agreeing to take the time to dialog with you about what they thought of their experience. 

Read More

Feb 21, 2017

By 

Philippe Aussant

7 Things To Look For In A VoC Solution When You Launch A Global Campaign

When your company operates globally, this typically means needing to manage multiple websites for multiple countries in multiple languages.  This can obviously be a considerable challenge, especially when you’re always trying to find ways to optimize your website experience. 

Read More

Nov 10, 2016

By 

Philippe Aussant

Get More Out Of Your Data With Advanced Exploration

We’re always looking for new ways for you to get the most out of your iPerceptions data.  We understand your need to have a tool that not only lets you analyze all the data that you can collect with your iPerceptions projects, but also dig deeper into your data and get those actionable insights...

Read More

Oct 19, 2016

By 

Philippe Aussant

How to Conquer Cart Abandonment with the Voice of your Customers

Great news! A purchaser has been shopping around on your website for a couple of weeks. Not only that, but they have also visited your competitors’ website, asked their friends for advice and read product reviews, and they have finally decided to make their purchase on your website. 

Read More

Aug 31, 2016

By 

Philippe Aussant

Getting started with the iPerceptions Universal Code

iPerceptions is excited to announce that the Universal Code is now available to all users of the Active Research Platform. If you are an existing iPerceptions user, you can transition from iPerceptions' legacy code to iPerceptions Universal Code as of today. 

Read More

May 6, 2015

By 

Philippe Aussant