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Posts by Naoko Tomioka, Ph.D.

Naoko Tomioka, Ph.D.


Naoko Tomioka is an experienced data scientist with a Ph.D. in linguistics from McGill University. As a data scientist, Naoko works with some of iPerceptions’ biggest clients developing integrated linguistic analyses to extract actionable insights from text-based customer feedback.

3 Principles You Can’t Ignore for Feedback Text Analysis

What do your customers want? This is a question that every company is striving to answer. Typically, the best method is to just ask. Asking customers on your website to provide feedback and answer open-ended questions, like “what do you want to see on this website”, allows customers to describe...

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Dec 11, 2015

By 

Naoko Tomioka, Ph.D.

When is negative feedback actually bad?

The analysis of customer feedback through open-end questions is a crucial part of digital research. Closed-end questions provide focused, quantified data, but it is through open-end questions that organizations discover what customers really want to say to them. A common topic that respondents...

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Feb 10, 2014

By 

Naoko Tomioka, Ph.D.

The #1 reason customers fail to have a successful website visit

When visitors provide feedback about their website experiences, it allows you to see your website from the visitors’ perspective. This feedback leads to the discovery of your website’s weaknesses and the issues that cause visitors to leave your site. To understand and correct such issues, it is...

Read More

Sep 15, 2014

By 

Naoko Tomioka, Ph.D.

3 Principles You Can’t Ignore for Feedback Text Analysis

What do your customers want? This is a question that every company is striving to answer. Typically, the best method is to just ask. Asking customers on your website to provide feedback and answer open-ended questions, like “what do you want to see on this website”, allows customers to describe...

Read More

Dec 11, 2015

By 

Naoko Tomioka, Ph.D.

The #1 reason customers fail to have a successful website visit

When visitors provide feedback about their website experiences, it allows you to see your website from the visitors’ perspective. This feedback leads to the discovery of your website’s weaknesses and the issues that cause visitors to leave your site. To understand and correct such issues, it is...

Read More

Sep 15, 2014

By 

Naoko Tomioka, Ph.D.

When is negative feedback actually bad?

The analysis of customer feedback through open-end questions is a crucial part of digital research. Closed-end questions provide focused, quantified data, but it is through open-end questions that organizations discover what customers really want to say to them. A common topic that respondents...

Read More

Feb 10, 2014

By 

Naoko Tomioka, Ph.D.