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Posts by Jon Fraser

Jon Fraser


Jon is a marketing and communications professional with experience in the not-for-profit, government and technology sectors. As Marketing Communications Manager, Jon is responsible for internal and external communications including the blog and public relations.

[Free download] The Ultimate Digital Voice of the Customer Buyer's Kit

Today, customers are in control. The power is increasingly shifting from the brand to the digital customer, which has completely overturned the traditional understanding of the customer journey. This means that digital-empowered consumers often know more about products, services, pricing and...

Read More

Mar 16, 2017

By 

Jon Fraser

Customer-Centric Roundup: November 2016

With Thanksgiving now over, the holiday season is in full swing. For many companies the holiday season is the most important time of the year as they compete for consumer attention and wallet share. So here's a glance at some of the stories that caught our attention in November and will help...

Read More

Dec 2, 2016

By 

Jon Fraser

Customer-Centric Roundup: October 2016

Halloween and Major League Baseball's World Series often take the spotlight in October, but there were also a number of big stories that came out of the CX and digital marketing space this month.

Read More

Nov 2, 2016

By 

Jon Fraser

Customer-Centric Roundup: December 2016

The silly season has come to an end and the new year is upon us. But even in the midst of the holidays, many marketers hypothesized what the industry will look like in 2017. Here were some of the stories that stuck out to us last month. 

Read More

Jan 6, 2017

By 

Jon Fraser

[Free Industry Report] The Cost of a Failed Conversion

Consumers around the world are increasingly making their purchases online. According to Internet Retailer, US eCommerce grew by 14.6 percent in 2015, with online sales totaling $341.7 billion, which accounted for over 10 percent of all US retail sales.

Read More

Nov 7, 2016

By 

Jon Fraser

Customer-Centric Roundup: September 2016

Fall's arrival brought quite a few interesting updates regarding the state of digital advertising, use of second- and third-party data and mobile experiences. Not to mention, the holiday season is just around the corner, prompting retailers to get all their ducks in a row.

Read More

Oct 5, 2016

By 

Jon Fraser

[Free download] The Ultimate Digital Voice of the Customer Buyer's Kit

Today, customers are in control. The power is increasingly shifting from the brand to the digital customer, which has completely overturned the traditional understanding of the customer journey. This means that digital-empowered consumers often know more about products, services, pricing and...

Read More

Mar 16, 2017

By 

Jon Fraser

Customer-Centric Roundup: December 2016

The silly season has come to an end and the new year is upon us. But even in the midst of the holidays, many marketers hypothesized what the industry will look like in 2017. Here were some of the stories that stuck out to us last month. 

Read More

Jan 6, 2017

By 

Jon Fraser

Customer-Centric Roundup: November 2016

With Thanksgiving now over, the holiday season is in full swing. For many companies the holiday season is the most important time of the year as they compete for consumer attention and wallet share. So here's a glance at some of the stories that caught our attention in November and will help...

Read More

Dec 2, 2016

By 

Jon Fraser

[Free Industry Report] The Cost of a Failed Conversion

Consumers around the world are increasingly making their purchases online. According to Internet Retailer, US eCommerce grew by 14.6 percent in 2015, with online sales totaling $341.7 billion, which accounted for over 10 percent of all US retail sales.

Read More

Nov 7, 2016

By 

Jon Fraser

Customer-Centric Roundup: October 2016

Halloween and Major League Baseball's World Series often take the spotlight in October, but there were also a number of big stories that came out of the CX and digital marketing space this month.

Read More

Nov 2, 2016

By 

Jon Fraser

Customer-Centric Roundup: September 2016

Fall's arrival brought quite a few interesting updates regarding the state of digital advertising, use of second- and third-party data and mobile experiences. Not to mention, the holiday season is just around the corner, prompting retailers to get all their ducks in a row.

Read More

Oct 5, 2016

By 

Jon Fraser