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Posts by Duff Anderson

Duff Anderson


Duff Anderson is a visionary in Voice of the Customer research with over 20 years’ experience. As SVP and Co-founder at iperceptions, Duff is responsible for providing expert advice to organizations on how to gain a competitive advantage across the customer lifecycle and improve the customer experience.

3 Steps to Take The Headache Out Of A Website Redesign

As Co-founder of iperceptions, I have had the opportunity to help countless Fortune 500 brands do website redesigns. In my experience, it is one of the most critical digital projects a brand can undertake, but equally one of the most misunderstood.

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Oct 19, 2017

By 

Duff Anderson

What Retailers Need To Know About The In-Store Experience

The rise of e-commerce has happened fast, and online retail sales continue to reach new heights. Recently, the US Commerce Department reported that Q2 2017 e-commerce sales were expected to hit $111.5 billion, a 16.2 percent increase from a year earlier. Many herald this as the beginning of the ...

Read More

Sep 14, 2017

By 

Duff Anderson

4 Ingredients of a Successful Customer Experience Program

The secret is out. Customer Experience is now one of the main competitive advantages that companies strive to obtain over their competitors, and is only gaining steam in recent years. Case in point, Econsultancy recently found that “optimizing the customer experience” was the single most...

Read More

Aug 15, 2017

By 

Duff Anderson

4 Retail Technology Trends To Keep An Eye On

Today retailers have an incredible challenge to make themselves stand out from the pack and keep consumers attention. Whether it’s the in-store experience in brick-and-mortar locations, or the overall omni-channel experience, retailers are looking at offering a unique customer experience as a...

Read More

Sep 21, 2017

By 

Duff Anderson

5 Key Skills You Need To Become A Digital Marketing Superstar

We live in a world dominated by technology. From smartphones to apps to wearables, consumers today are always connected. As a result, marketing has undergone a seismic shift. To reach, interact and delight their customers, marketers need to understand how to succeed in a digital world.

Read More

Aug 23, 2017

By 

Duff Anderson

CX Metrics Series: Overall Satisfaction

This is the second blog post in a series that examines key Customer Experience metrics that every Voice of the Customer (VoC) program should measure to better understand your visitors’ digital experience. In this post, we look at a fundamental Customer Experience metric that provides a great...

Read More

Aug 9, 2017

By 

Duff Anderson

3 Steps to Take The Headache Out Of A Website Redesign

As Co-founder of iperceptions, I have had the opportunity to help countless Fortune 500 brands do website redesigns. In my experience, it is one of the most critical digital projects a brand can undertake, but equally one of the most misunderstood.

Read More

Oct 19, 2017

By 

Duff Anderson

4 Retail Technology Trends To Keep An Eye On

Today retailers have an incredible challenge to make themselves stand out from the pack and keep consumers attention. Whether it’s the in-store experience in brick-and-mortar locations, or the overall omni-channel experience, retailers are looking at offering a unique customer experience as a...

Read More

Sep 21, 2017

By 

Duff Anderson

What Retailers Need To Know About The In-Store Experience

The rise of e-commerce has happened fast, and online retail sales continue to reach new heights. Recently, the US Commerce Department reported that Q2 2017 e-commerce sales were expected to hit $111.5 billion, a 16.2 percent increase from a year earlier. Many herald this as the beginning of the ...

Read More

Sep 14, 2017

By 

Duff Anderson

5 Key Skills You Need To Become A Digital Marketing Superstar

We live in a world dominated by technology. From smartphones to apps to wearables, consumers today are always connected. As a result, marketing has undergone a seismic shift. To reach, interact and delight their customers, marketers need to understand how to succeed in a digital world.

Read More

Aug 23, 2017

By 

Duff Anderson

4 Ingredients of a Successful Customer Experience Program

The secret is out. Customer Experience is now one of the main competitive advantages that companies strive to obtain over their competitors, and is only gaining steam in recent years. Case in point, Econsultancy recently found that “optimizing the customer experience” was the single most...

Read More

Aug 15, 2017

By 

Duff Anderson

CX Metrics Series: Overall Satisfaction

This is the second blog post in a series that examines key Customer Experience metrics that every Voice of the Customer (VoC) program should measure to better understand your visitors’ digital experience. In this post, we look at a fundamental Customer Experience metric that provides a great...

Read More

Aug 9, 2017

By 

Duff Anderson

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