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Posts by Duff Anderson

Duff Anderson


Duff Anderson is a visionary in digital Voice of the Customer research with over 20+ years’ experience. As SVP and Co-founder at iPerceptions, Duff is responsible for providing expert advice to organizations on how to gain a competitive advantage across the digital customer lifecycle and become more customer-centric.

4 Things You Should Know Before Researching a Voice of the Customer Solution

Customer-centricity is not an overused mantra – it’s a strategy that delivers real and tangible benefits for organizations. Amazon, Apple, Adobe and many others are examples of the success of being intensely focused on the customer, and delivering a flawless experience that is simple and...

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May 24, 2017

By 

Duff Anderson

3 Important Things To Remember When Designing A Mobile Survey

Looking at the world around us, it’s clear that Mobile has moved from the realms of being the “next big thing” to now being “the main thing”. This is no more aptly demonstrated with data from eMarketer, who reported that there were 4.3 billion mobile phone users worldwide in 2016. That’s over...

Read More

Apr 13, 2017

By 

Duff Anderson

Adobe Summit Recap Day 2 – The Emotion of Experience

Following on from a jam- packed first day, day 2 of the Adobe Summit didn’t disappoint. The morning kicked off with a keynote that included a star-studded lineup, from Penn & Teller to Peyton Manning to Ryan Gosling.

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Mar 23, 2017

By 

Duff Anderson

[CHEAT SHEET] How to Get Your C-Suite to Buy-In to the Customer Experience

Customer Experience has now become one of the primary competitive advantages on which many companies strive to gain the upper hand in their industry.

Read More

May 9, 2017

By 

Duff Anderson

9 Characteristics of a First-Class Voice of the Customer Solution

In today’s digital world, with the ubiquitous adoption of technology, customers are in control and they are calling the shots. As a result, the customer experience has become a growing priority. CMOs have responded by turning to Voice of the Customer (VoC) solutions to understand and anticipate...

Read More

Mar 28, 2017

By 

Duff Anderson

Adobe Summit Recap Day 1 – Make Experience Your Business

Yesterday marked the opening of the Adobe Summit, the largest digital marketing conference in the world. This year, over 12,000 attendees have made their way to Las Vegas to discuss the latest industry trends and learn valuable skills how to create flawless experiences. 

Read More

Mar 22, 2017

By 

Duff Anderson

4 Things You Should Know Before Researching a Voice of the Customer Solution

Customer-centricity is not an overused mantra – it’s a strategy that delivers real and tangible benefits for organizations. Amazon, Apple, Adobe and many others are examples of the success of being intensely focused on the customer, and delivering a flawless experience that is simple and...

Read More

May 24, 2017

By 

Duff Anderson

[CHEAT SHEET] How to Get Your C-Suite to Buy-In to the Customer Experience

Customer Experience has now become one of the primary competitive advantages on which many companies strive to gain the upper hand in their industry.

Read More

May 9, 2017

By 

Duff Anderson

3 Important Things To Remember When Designing A Mobile Survey

Looking at the world around us, it’s clear that Mobile has moved from the realms of being the “next big thing” to now being “the main thing”. This is no more aptly demonstrated with data from eMarketer, who reported that there were 4.3 billion mobile phone users worldwide in 2016. That’s over...

Read More

Apr 13, 2017

By 

Duff Anderson

9 Characteristics of a First-Class Voice of the Customer Solution

In today’s digital world, with the ubiquitous adoption of technology, customers are in control and they are calling the shots. As a result, the customer experience has become a growing priority. CMOs have responded by turning to Voice of the Customer (VoC) solutions to understand and anticipate...

Read More

Mar 28, 2017

By 

Duff Anderson

Adobe Summit Recap Day 2 – The Emotion of Experience

Following on from a jam- packed first day, day 2 of the Adobe Summit didn’t disappoint. The morning kicked off with a keynote that included a star-studded lineup, from Penn & Teller to Peyton Manning to Ryan Gosling.

Read More

Mar 23, 2017

By 

Duff Anderson

Adobe Summit Recap Day 1 – Make Experience Your Business

Yesterday marked the opening of the Adobe Summit, the largest digital marketing conference in the world. This year, over 12,000 attendees have made their way to Las Vegas to discuss the latest industry trends and learn valuable skills how to create flawless experiences. 

Read More

Mar 22, 2017

By 

Duff Anderson