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Posts by Duff Anderson

Duff Anderson


Duff Anderson is a visionary in digital Voice of the Customer research with over 20+ years’ experience. As SVP and Co-founder at iPerceptions, Duff is responsible for providing expert advice to organizations on how to gain a competitive advantage across the digital customer lifecycle and become more customer-centric.

Adobe Summit Recap Day 2 – The Emotion of Experience

Following on from a jam- packed first day, day 2 of the Adobe Summit didn’t disappoint. The morning kicked off with a keynote that included a star-studded lineup, from Penn & Teller to Peyton Manning to Ryan Gosling.

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Mar 23, 2017

By 

Duff Anderson

3 Data Points To Bridge The Gap Between Your Adobe Analytics and Voice of the Customer Data

In today’s online environment, where you can leverage web analytics solutions like Adobe® Analytics to track how your visitors interact and navigate your website, there is one vital thing that these solutions can’t do: Get inside the mind of your visitors. 

Read More

Mar 15, 2017

By 

Duff Anderson

5 DEADLY Voice Of The Customer Myths Debunked

There is no questioning it; we are living in the age of the customer. Shar VanBoskirk, an Analyst at Forrester Research, stated that, “Only marketers who are customer-obsessed and adapt to consumers’ changing behaviors …will succeed.” This means that marketers need to better understand customers...

Read More

Feb 2, 2017

By 

Duff Anderson

Recap Of Adobe Summit Day 1 – Make Experience Your Business

Yesterday marked the opening of the Adobe Summit, the largest digital marketing conference in the world. This year, over 12,000 attendees have made their way to Las Vegas to discuss the latest industry trends and learn valuable skills how to create flawless experiences. 

Read More

Mar 22, 2017

By 

Duff Anderson

5 Must-Attend Customer Experience Conferences in 2017

Today, consumers are more informed, more demanding and have higher expectations than ever before. As a result, many companies are being held to a higher standard with consumers not putting up with a poor experience. This new paradigm has forced even the most entrenched companies to start...

Read More

Feb 14, 2017

By 

Duff Anderson

Selecting The Right Voice of the Customer Solution: Red flags and Key Questions

Today, companies are in the customer experience business. It's no longer enough to compete on products and services, but it’s also about delivering superior experiences.

Read More

Jan 26, 2017

By 

Duff Anderson

Adobe Summit Recap Day 2 – The Emotion of Experience

Following on from a jam- packed first day, day 2 of the Adobe Summit didn’t disappoint. The morning kicked off with a keynote that included a star-studded lineup, from Penn & Teller to Peyton Manning to Ryan Gosling.

Read More

Mar 23, 2017

By 

Duff Anderson

Recap Of Adobe Summit Day 1 – Make Experience Your Business

Yesterday marked the opening of the Adobe Summit, the largest digital marketing conference in the world. This year, over 12,000 attendees have made their way to Las Vegas to discuss the latest industry trends and learn valuable skills how to create flawless experiences. 

Read More

Mar 22, 2017

By 

Duff Anderson

3 Data Points To Bridge The Gap Between Your Adobe Analytics and Voice of the Customer Data

In today’s online environment, where you can leverage web analytics solutions like Adobe® Analytics to track how your visitors interact and navigate your website, there is one vital thing that these solutions can’t do: Get inside the mind of your visitors. 

Read More

Mar 15, 2017

By 

Duff Anderson

5 Must-Attend Customer Experience Conferences in 2017

Today, consumers are more informed, more demanding and have higher expectations than ever before. As a result, many companies are being held to a higher standard with consumers not putting up with a poor experience. This new paradigm has forced even the most entrenched companies to start...

Read More

Feb 14, 2017

By 

Duff Anderson

5 DEADLY Voice Of The Customer Myths Debunked

There is no questioning it; we are living in the age of the customer. Shar VanBoskirk, an Analyst at Forrester Research, stated that, “Only marketers who are customer-obsessed and adapt to consumers’ changing behaviors …will succeed.” This means that marketers need to better understand customers...

Read More

Feb 2, 2017

By 

Duff Anderson

Selecting The Right Voice of the Customer Solution: Red flags and Key Questions

Today, companies are in the customer experience business. It's no longer enough to compete on products and services, but it’s also about delivering superior experiences.

Read More

Jan 26, 2017

By 

Duff Anderson