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Posts by Duff Anderson

Duff Anderson


Duff Anderson is a visionary in digital Voice of the Customer research with over 20+ years’ experience. As SVP and Co-founder at iPerceptions, Duff is responsible for providing expert advice to organizations on how to gain a competitive advantage across the digital customer lifecycle and become more customer-centric.

3 Important Things To Remember When Designing A Mobile Survey

Looking at the world around us, it’s clear that Mobile has moved from the realms of being the “next big thing” to now being “the main thing”. This is no more aptly demonstrated with data from eMarketer, who reported that there were 4.3 billion mobile phone users worldwide in 2016. That’s over...

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Apr 13, 2017

By 

Duff Anderson

Adobe Summit Recap Day 2 – The Emotion of Experience

Following on from a jam- packed first day, day 2 of the Adobe Summit didn’t disappoint. The morning kicked off with a keynote that included a star-studded lineup, from Penn & Teller to Peyton Manning to Ryan Gosling.

Read More

Mar 23, 2017

By 

Duff Anderson

3 Data Points To Bridge The Gap Between Your Adobe Analytics and Voice of the Customer Data

In today’s online environment, where you can leverage web analytics solutions like Adobe® Analytics to track how your visitors interact and navigate your website, there is one vital thing that these solutions can’t do: Get inside the mind of your visitors. 

Read More

Mar 15, 2017

By 

Duff Anderson

9 Characteristics of a First-Class Voice of the Customer Solution

In today’s digital world, with the ubiquitous adoption of technology, customers are in control and they are calling the shots. As a result, the customer experience has become a growing priority. CMOs have responded by turning to Voice of the Customer (VoC) solutions to understand and anticipate...

Read More

Mar 28, 2017

By 

Duff Anderson

Adobe Summit Recap Day 1 – Make Experience Your Business

Yesterday marked the opening of the Adobe Summit, the largest digital marketing conference in the world. This year, over 12,000 attendees have made their way to Las Vegas to discuss the latest industry trends and learn valuable skills how to create flawless experiences. 

Read More

Mar 22, 2017

By 

Duff Anderson

5 Must-Attend Customer Experience Conferences in 2017

Today, consumers are more informed, more demanding and have higher expectations than ever before. As a result, many companies are being held to a higher standard with consumers not putting up with a poor experience. This new paradigm has forced even the most entrenched companies to start...

Read More

Feb 14, 2017

By 

Duff Anderson

3 Important Things To Remember When Designing A Mobile Survey

Looking at the world around us, it’s clear that Mobile has moved from the realms of being the “next big thing” to now being “the main thing”. This is no more aptly demonstrated with data from eMarketer, who reported that there were 4.3 billion mobile phone users worldwide in 2016. That’s over...

Read More

Apr 13, 2017

By 

Duff Anderson

9 Characteristics of a First-Class Voice of the Customer Solution

In today’s digital world, with the ubiquitous adoption of technology, customers are in control and they are calling the shots. As a result, the customer experience has become a growing priority. CMOs have responded by turning to Voice of the Customer (VoC) solutions to understand and anticipate...

Read More

Mar 28, 2017

By 

Duff Anderson

Adobe Summit Recap Day 2 – The Emotion of Experience

Following on from a jam- packed first day, day 2 of the Adobe Summit didn’t disappoint. The morning kicked off with a keynote that included a star-studded lineup, from Penn & Teller to Peyton Manning to Ryan Gosling.

Read More

Mar 23, 2017

By 

Duff Anderson

Adobe Summit Recap Day 1 – Make Experience Your Business

Yesterday marked the opening of the Adobe Summit, the largest digital marketing conference in the world. This year, over 12,000 attendees have made their way to Las Vegas to discuss the latest industry trends and learn valuable skills how to create flawless experiences. 

Read More

Mar 22, 2017

By 

Duff Anderson

3 Data Points To Bridge The Gap Between Your Adobe Analytics and Voice of the Customer Data

In today’s online environment, where you can leverage web analytics solutions like Adobe® Analytics to track how your visitors interact and navigate your website, there is one vital thing that these solutions can’t do: Get inside the mind of your visitors. 

Read More

Mar 15, 2017

By 

Duff Anderson

5 Must-Attend Customer Experience Conferences in 2017

Today, consumers are more informed, more demanding and have higher expectations than ever before. As a result, many companies are being held to a higher standard with consumers not putting up with a poor experience. This new paradigm has forced even the most entrenched companies to start...

Read More

Feb 14, 2017

By 

Duff Anderson