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Posts by Duff Anderson

Duff Anderson


Duff Anderson is a visionary in digital Voice of the Customer research with over 20+ years’ experience. As SVP and Co-founder at iPerceptions, Duff is responsible for providing expert advice to organizations on how to gain a competitive advantage across the digital customer lifecycle and become more customer-centric.

Top 7 Customer Experience Trends and Predictions for 2018

2018 is already upon us, and as with every new year, we’re greeted with fresh new challenges, and a slew of new approaches to take them on. 

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Jan 17, 2018

By 

Duff Anderson

CX Metrics Series: Net Promoter Score

This is the fifth blog post in a series that examines key Customer Experience metrics that every Voice of the Customer (VoC) program should measure to better understand the visitors’ digital experience. In this post, we look at a key CX metric that gauges visitors’ likelihood to recommend your...

Read More

Dec 14, 2017

By 

Duff Anderson

4 Retail Technology Trends To Keep An Eye On

Today retailers have an incredible challenge to make themselves stand out from the pack and keep consumers attention. Whether it’s the in-store experience in brick-and-mortar locations, or the overall omni-channel experience, retailers are looking at offering a unique customer experience as a...

Read More

Sep 21, 2017

By 

Duff Anderson

8 Must-Attend Customer Experience Conferences in 2018

Looking to check out a CX conference in 2018 so you can get up to speed on the latest trends and converse with your peers, but struggling to choose which one? Are you on a strict budget and are not sure which conference is the best bang for your buck? If this sounds familiar, this blog post is...

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Jan 10, 2018

By 

Duff Anderson

3 Steps to Take The Headache Out Of A Website Redesign

As Co-founder of iPerceptions, I have had the opportunity to help countless Fortune 500 brands do website redesigns. In my experience, it is one of the most critical digital projects a brand can undertake, but equally one of the most misunderstood.

Read More

Oct 19, 2017

By 

Duff Anderson

What Retailers Need To Know About The In-Store Experience

 The rise of e-commerce has happened fast, and online retail sales continue to reach new heights. Recently, the US Commerce Department reported that Q2 2017 e-commerce sales were expected to hit $111.5 billion, a 16.2 percent increase from a year earlier. Many herald this as the beginning of the

Read More

Sep 14, 2017

By 

Duff Anderson

Top 7 Customer Experience Trends and Predictions for 2018

2018 is already upon us, and as with every new year, we’re greeted with fresh new challenges, and a slew of new approaches to take them on. 

Read More

Jan 17, 2018

By 

Duff Anderson

8 Must-Attend Customer Experience Conferences in 2018

Looking to check out a CX conference in 2018 so you can get up to speed on the latest trends and converse with your peers, but struggling to choose which one? Are you on a strict budget and are not sure which conference is the best bang for your buck? If this sounds familiar, this blog post is...

Read More

Jan 10, 2018

By 

Duff Anderson

CX Metrics Series: Net Promoter Score

This is the fifth blog post in a series that examines key Customer Experience metrics that every Voice of the Customer (VoC) program should measure to better understand the visitors’ digital experience. In this post, we look at a key CX metric that gauges visitors’ likelihood to recommend your...

Read More

Dec 14, 2017

By 

Duff Anderson

3 Steps to Take The Headache Out Of A Website Redesign

As Co-founder of iPerceptions, I have had the opportunity to help countless Fortune 500 brands do website redesigns. In my experience, it is one of the most critical digital projects a brand can undertake, but equally one of the most misunderstood.

Read More

Oct 19, 2017

By 

Duff Anderson

4 Retail Technology Trends To Keep An Eye On

Today retailers have an incredible challenge to make themselves stand out from the pack and keep consumers attention. Whether it’s the in-store experience in brick-and-mortar locations, or the overall omni-channel experience, retailers are looking at offering a unique customer experience as a...

Read More

Sep 21, 2017

By 

Duff Anderson

What Retailers Need To Know About The In-Store Experience

 The rise of e-commerce has happened fast, and online retail sales continue to reach new heights. Recently, the US Commerce Department reported that Q2 2017 e-commerce sales were expected to hit $111.5 billion, a 16.2 percent increase from a year earlier. Many herald this as the beginning of the

Read More

Sep 14, 2017

By 

Duff Anderson

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