Top image: 4 ways to maximize your impact with social media around big events

Big events have the potential to drive a ton of engagement with your brand's social media channels. This guide will give you the tips you need to confidently build a strategy that maximizes the impact of these key moments for your brand.

4 ways to maximize your impact with social media around big events

Why social media is the key to customer engagement

What's the impact of social media on customer engagement and business growth? Learn how social media can help your brand enhance customer loyalty and satisfaction, and how customer engagement solutions can streamline your efforts for greater success.

Top image: The importance of data security in building brand trust

Virtually every consumer-facing brand handles customer data in some way, and with that comes risk. Because of that, it's essential that you take critical steps to safeguard the data they've trusted you with. This guest post from customer engagement platform MessageGears will tell you how to maintain top-notch data security.

The importance of data security in building brand trust

Top image: 6 ways you can use social listening to create useful personas

Knowing your customers is one of the most essential aspects of building a successful marketing strategy. Here's how social media can be one of the biggest contributors to getting the information you need – directly from the sources.

6 ways you can use social listening to create useful personas

Emplifi - UGC Do’s and Don’ts

Sometimes, your customers are your best marketing asset. Enter user-generated content. Managing and curating UGC — the right way — can take your marketing efforts to new heights.

7 do's and don'ts of UGC curation and management in 2024

Hero: Why your brand needs a UGC platform

Modern consumers crave authentic content which means you need a way to collect, manage, and share user-generated content (UGC). Let’s explore why a UGC platform is the missing piece for your digital marketing strategy.

Why your brand needs a UGC platform

Emplifi - 15 Women to Follow on Social Media 2024

To celebrate International Women’s Day 2024, we’re putting the spolight on 15 impressive female marketers in the social media space today. Give them a follow!

15 women in social media to follow

Emplifi - How travel brands can get ready for summer season

Social media has become an indispensable tool to reach travelers and drive bookings. These tips will guide you in leveraging social media to make the summer travel season a success for your brand.

6 ways travel brand social teams can get ready for the summer season

Emplifi Community Corner: Why LinkedIn is in its renaissance era

LinkedIn has transformed from a job search platform to a community connector for marketers. We dive into the different roles it plays for social media managers.

Community Corner: Why LinkedIn is in its renaissance era

Emplifi: Why you need UGC in your marketing mix

Get a sneak peek of some of the insights from our latest guide, "How to Unlock the Power of UGC", created in partnership with HubSpot. Download your copy today.

[Infographic] Why you need UGC in your marketing mix (and more insights to power your strategy)

Emplifi - Best Times to Post on Social Media

There’s no perfect answer to the question of when’s the best time to post on social media – there’s only good research and planning. Luckily, we've done the work for you.


The best times to post on social media in 2024

Top image: 9 ways that sustainability can drive social media success on Earth Day

It's never been more important to young consumers that brands show they stand for something more than just selling more stuff. Earth Day is a great opportunity to prioritize a sustainability message, and here's how to do it on social.

9 ways that sustainability can drive social media success on Earth Day

Emplifi Guide: How to Unlock the Power of UGC

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If your team is considering getting going with user-generated content (UGC) or want to elevate your current strategy, this guide is your comprehensive intro to the who, what, why, and how of successful UGC.

Guide: How to Unlock the Power of UGC

Top image: Most Liked FB pages 2023

Get a complete list of the best Facebook pages in the United States in 2023. Find out what makes these brands the most liked and learn from their success.

10 most popular US Facebook pages 2023

Hero - 10 Most Popular US FB Page

Get a complete list of the best Facebook pages in the United States in 2024. Find out what makes these brands the most liked and learn from their success.

10 most popular US Facebook pages 2024

EMP366 Social Media Benchmarks 2024 625x417

Elevate your social media strategy in 2024 with exclusive insights based on our analysis of Emplifi’s proprietary database of thousands of brands. Download now to stay ahead of the dynamic social media landscape.

[Report] 2024 Social Media Benchmarks

Top image: Social media benchmarks Q3 2022

Having reliable metrics from industry peers is one of the best sanity checks to understand how your own social media strategy is performing. Dive into the top paid and organic social media benchmarks you need to know to help guide your strategy this year.

The 6 social media benchmarks you need to know for 2023

Emplifi Social Media Benchmarks 2024

Understand how your social media strategy is performing by diving into the latest organic and paid social media benchmarks, and gain insights to help guide your strategy this year.

The social media benchmarks to guide your 2024 strategy

Top image: How to use social media SEO to increase your brand's visibility

How findable is your brand on social media? Applying SEO principles to your social media marketing could yield some impressive results. Here's your primer on how to get going with social media SEO.

How to use social media SEO to increase your brand's visibility

Emplifi Q&A - Kate Winick

Social strategist, thought leader, and former Director of Social Media at Peloton Kate Winick shares the best ways for social media marketers to keep their teams in the know while conveying the value of social to leadership.

Community Corner: Q&A with Kate Winick

Questions to Ask Social Media Listening Tool Providers

Having a solid social listening structure in place is a must-have for any brand today. This checklist of key questions will help ensure you have the right tool to help you do it successfully.

Checklist: Ask these 7 questions to your social media listening tool provider

Top image: 9 ways brands should measure social media success in 2024

As a new year ramps up, marketing teams all want to make sure they're keeping up with where social media is headed. These are the 9 trends that will dictate how you should measure success this year.

9 ways brands should measure social media success in 2024

Emplifi Community Corner: Lika Tan

Social media marketing expert Lika Tan shares her top trends and best advice for marketers looking to embrace long-form social video in 2024.

Community Corner: Q&A with Lika Tan

Questions to Ask Social Media Analytics Tool Providers

Looking to start using a social media analytics platform, or thinking about making a switch to a different provider? This checklist is for you.

Checklist: 12 key questions you should ask social media analytics tool providers

Top image: How to manage social media like a pro

Learn the essentials of social media marketing management with Emplifi’s comprehensive guide. Manage your brand’s social presence like a pro in no time.

How to manage social media like a pro: A comprehensive guide

Generative AI

Zarnaz Arlia (Emplifi CMO) and Keith Dawson (Director of Research, CX at Ventana Research) recently discussed how AI is impacting CX and marketing teams to examining the questions that lie ahead. Read our full recap. 

[Webinar recap] Generative AI: Surfacing the power and potholes in CX (3 takeaways)

Article: The social media marketer’s guide to video engagement strategy

To engage modern consumers, your brand needs video content. That means your social media strategy is the stage to inform, influence, or inspire any target audience with engaging videos.


The social media marketer’s guide to video engagement strategy

Emplifi Community Corner: Sydney Stern Miller

In our Q&A with Sydney Stern Miller (Digital Marketing & Social Media Content Strategist at Deloitte), learn about her experience with Generative AI, best practices for prompts, and how social media teams can leverage the technology while maintaining authenticity.

Community Corner: Q&A with Sydney Stern Miller

OG image: How social customer care can help your brand get 2024 started right

Consumer expectations for service have never been higher, and brands that aren't integrating social media effectively into their care strategy are falling behind. Let's look at how you can get the year started right with social customer care.

How social customer care can help your brand get 2024 started right

Community manager advice article

For Community Manager Appreciation Day (#CMAD), we asked experts in the world of community management to share their best advice — whether you're looking to hire a community manager, or just looking for ways to level up your skills this year. 

Community Corner: Insights and advice from 7 community managers

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Your Instafeed represents your brand, so what better way to put it to use than putting on your website? Read the best placement options here.

How to get an Instafeed on your website

emplifi finding an influencer for marketing your brand

Make the most out of influencer marketing by learning how to find the right social media influencers with these 3 helpful tips.

How do I find social media influencers for my company?

OG image: The Marketing Power of User-Generated Content

Showcase products and increase conversions using customer voices with user-generated content to create a seamless omni-channel experience.

The marketing power of user-generated content

Instagram monetization: 6 tips for content creators

As Instagram continues to create more options for monetization, the following tips can also be applied across different social channels like TikTok and Facebook.

5 brands that are taking UGC to the next level with product page Visual Reviews®

Don't miss valuable opportunities. Learn how to effectively use UGC in product page Visual Reviews® to encourage users to buy your product.

OG image: How Airbnb thrives on user-generated content

See how Airbnb leads the travel and hospitality industry with user-generated content to grow its social media and showcase its values.

How Airbnb thrives on user-generated content

OG image: How Ambassador Marketing Works Alongside the Creator Economy

Leverage ambassador marketing with 3 quick tips and examine the relationship between ambassadors and content creators.

How ambassador marketing works alongside the creator economy

OG image: How Brands Can Achieve Higher Engagement on TikTok

Check out these top 4 valuable strategies successful brands on TikTok are already taking advantage of to get more engagement.

How brands can achieve higher engagement on TikTok

How Brands Can Vibe With Gen Z and Gen Alpha

Are you ready for the next generation of consumers? Here's how your brand can appeal to Gen Z and Gen Alpha in this article.

How brands can vibe with Gen Z and Gen Alpha

OG image: How Domino's Transformed Into An E-commerce Powerhouse Whose Product Is Pizza

When you think about best web experiences, you probably don’t think of pizza companies first. Learn how Domino’s Pizza redefined itself as an eCommerce company that also happens to make pizza.

How Domino's transformed into an eCommerce powerhouse

OG image: How Fashion Brands Can Use TikTok

Fashion brands are venturing onto TikTok with campaigns and challenges. Here's how TikTok can be helpful for Fashion brands.

How Fashion brands can use TikTok

OG image: How Generative AI Will Impact Marketing & UGC

Generative AI is already impacting the way brands interact with consumers; check out how it may continue to to affect the marketing world both positively and negatively.

How generative AI will impact marketing and UGC

OG Image: How Instagram polls enhance influencer marketing

Insights from Instagram polls can influence your team’s marketing campaigns, products, and overall brand strategy.

How Instagram polls enhance influencer marketing

OG image: How Millennials and Gen Z Forever Changed Travel Marketing

Read how authenticity, technology, and a digital buying journey have developed in travel marketing because of Millennials and Gen Z.

How Millennials and Gen Z forever changed travel marketing

OG image: How Millennials & Social Media Will Drive Marketing Success

Millennials control billions in buying power. Improve your marketing success with authenticity, trust, involvement, and validation. Here's how.

How Millennials and social media drive marketing success

OG image: How National Geographic’s Successful Social Media Campaigns Build Engagement

Here's what your brand should consider in user-generated content social media campaigns & what you can take away from National Geographic.

How National Geographic’s successful social media campaigns build engagement

OG image: How Syndicated Reviews Impact SEO for Ecommerce Companies

Product ratings and reviews help foster trust in consumers, and, when syndicated across websites correctly, can have a powerful impact on SEO.

How syndicated reviews impact SEO for eCommerce companies

OG image: How The Rise of Finfluencers Is Impacting Digital Marketing

Financial institutions are using influencers as part of their digital marketing strategies. These “finfluencers” are gaining popularity as a trusted source of advice for consumers. 

How the rise of "finfluencers" is impacting digital marketing

OG image: How to Boost Your Product Launch with Influencer Marketing

Enhance marketing efforts and boost your product launch using influencer marketing to establish trust and authenticity with social proof.

How to boost your product launch with influencer marketing

OG Image: How to create a TikTok ad campaign

An easy, step-by-step guide to content and in-app advertisement types to help you create a stellar TikTok ad campaign.

How to create a TikTok ad campaign

OG image: How to Design the Best Ecommerce PDP in 2022

From social proof to load speed time, let’s walk through the most important parts of the eCommerce product page (PDP).

How to design the best eCommerce PDP in 2022

OG Image: How to Find Micro-Influencers For Your Brand

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method.

How to find micro-influencers for your brand

How to get started with user-generated content

Here's 3 easy steps to effectively implement user-generated content into your marketing strategy and watch how it revolutionizes your brand.

OG image: How to Handle Negative Reviews Due to Shipping and Supply Chain Delays

Shipping and supply chain issues can hinder fulfillment and lead to negative reviews for your business. Find out how to handle these to keep customers happy.

How to handle negative reviews due to shipping and supply chain delays

OG image: How to Identify the Best Conversion Points on Your Website

Identifying your website’s primary conversion drivers is crucial. Without it, you can’t expect to improve conversions on a larger scale.

How to identify the best conversion points on your website

OG image: How to Incorporate UGC Into Your Inbound Marketing Strategy

Incorporate UGC into your inbound marketing strategy to get the most out of your customers content and promote your brand.

How to incorporate UGC into your inbound marketing strategy

OG image: How To Integrate Influencer Marketing With Email Marketing

While email and influencer marketing have distinct differences, combining them offers an opportunity to garner brand awareness and interest.

How to integrate influencer marketing with email marketing

OG image: How to Make a Reel Go Viral

Learn how to make a Reel go viral on Instagram with these six tips for brands and content creators on the app.

How to make an Instagram Reel go viral

OG image: How to Make Your Brand Message Resonate with Millennials

See statistics about marketing to Millennials followed by effective tips to connect with Millennial audiences with your brand message.

How to make your brand message resonate with Millennials

OG image: How to Measure the ROI of User-Generated Content

From search engine optimization (SEO) to increased conversion rates, user-generated content can play a role in everything from product discovery to average order value. However, measuring its ROI can be tricky, depending on what you're hoping to track.

How to measure the ROI of user-generated content

OG image: How to Monitor and Respond to Online Reviews

Learn how your brand can monitor and respond to online reviews (both positive and negative) to improve brand awareness, customer trust, and conversion.

How to monitor and respond to online reviews

OG image: How to Repost on TikTok

Learn why resharing content on social media is valuable and how to repost on TikTok to boost brand awareness and engagement with your online audience.

How to repost on TikTok

How to run a fake Instagram followers audit

Many businesses use Instagram influencers to market. But how can you tell whether an Instagram celebrity is really as influential as they claim?

OG image: How to Use Video Retargeting with Instagram Stories

Learn how video retargeting can transform your Instagram retargeting efforts and get a step by step guide to video retargeting.

How to use video retargeting with Instagram Stories

OG image: How User-Generated Content can be Used with Chatbots to Convert More Site Visitors

Learn how brands are using user-generated content with chatbots to create engaging customer experiences across all digital channels.

How user-generated content can be used with chatbots to convert more site visitors

OG image: [Infographic] The Creator Economy

What is the creator economy? Learn all about the creator economy for brands, influencers and marketers in this infographic from Emplifi.

[Infographic] The Creator Economy

OG Image: Instagram Analytics for Business

Check out how your brand can track Instagram analytics with the right tools, and find the best ways to drive engagement with your customers.

Instagram Analytics for Business

OG image: Instagram Highlight Covers for Brands

Learn how to design Instagram highlight covers that stay on brand while attracting viewers, and what types of content to share in your brand account's highlights.

Instagram highlight covers for brands

OG Image: Instagram marketing for the digital marketer

Develop a stronger social media presence and enhance customer connections with this in-depth guide to Instagram marketing.

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