Good Data, Better Decisions
WASP was designed by analytics professionals to make it easy for you to see what analytics tools are implemented on any website or intranet page — all within your browser!
WASP for Marketing Management
WASP makes analytics quality control easier and faster providing marketing managers with better data for smarter decision-making.
WASP for Analysts
WASP allows you to easily perform analytics quality assurance and optimization by showing you what analytics tool are running on each page of your website, giving you detailed information about what is sent back to your analytics provider and allowing you to verify the accuracy of the data. You no longer need to analyze HTML pages, look at JavaScript code or leave your browser to optimize your analytics.
WASP for Competitive Intelligence
Conduct spot checks on a page-by-page basis or scan an entire site and with visual reports quickly see what tools your competitors are using. Scan multiple websites to gain competitive intelligence, follow industry trends and benchmark your analytics.
Key Features
Web Analytics OptimizationÂ
- Crawl any website using sitemaps or page lists
- View detailed parameters for each page
- Ensure all your web pages are tagged correctly
- Easily verify data being captured
- Advanced diagnostics for Google, Omniture, WebTrends, Coremetrics and AT Internet
Quality Assurance and Troubleshooting – SimplifiedÂ
- Real-time reporting
- An intuitive dashboard view lets you quickly glance at analytics implementation on an entire website
- Save your scan configurations for later runs
- Save and view scan histories
- All WASP data can be exported as CSV files for easy sharing and further analysis
Competitive Intelligence
- Market Analysis mode reports what keywords and analytics tools your competitors are using
- Detect over 250 tools used in your industry
Download the WASP for Marketing Management Brochure
Download the WASP for Analysts Brochure
Download the WASP for Competitive Intelligence Brochure
Visit the WASP website!
“This tool has made it very easy for me to get a quick grasp of what goes on under the covers and how this info can be used. Excellent piece of software!”
- Lockheed Martin
