Capture Representative Feedback from Mobile Website Visitors
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Business Challenge
With mobile website usage on the rise, the need to understand the effectiveness of the mobile channel is increasingly important. Until now, online marketers have only been able to gather mobile website feedback using passive solicitation buttons, which skew the data toward negative comments, based on the human tendency to criticize more readily than to praise.
Solution
iPerceptions is excited to offer the industry’s first random sampling survey solution for mobile websites. Leveraging the proven methodology it developed for personal computers, iPerceptions’ mobile solution randomly invites visitors to participate on arrival and enables immediate post-experience feedback.
Random sample surveys that are shown on arrival are proven to provide the most accurate representation of website visitor feedback.
iPerceptions’ mobile solution helps businesses identify their mobile website visitors, determine why they come to the website, increase visitor success, establish the biggest barriers to task completion, and more. It also allows them to compare the experiences of PC website visitors to mobile website visitors, who can struggle with longer download times, a significantly reduced screen size and platform cross-compatibility issues.
iPerceptions’ mobile solution is optimized for virtually all mobile devices, including smartphones, feature phones and internet tablets.
Benefits
- Determine the differences in mobile visitor demographics and website usage
- Identify and address mobile-specific configuration and technical issues
- Secure a larger mobile market share by improving the visitor experience
Unique Features
- Survey invitation and questionnaire interface designed for the mobile platform
- Reduced load time for superior performance
- Question and response options conceived for the mobile display
- Compatibility across every major mobile platform
Videos
See how mobile website feedback works
“By actively collecting and analyzing mobile website feedback, companies can gain unique insights and much-needed perspective.”
- Claude Guay, President and CEO, iPerceptions
