Latest Resource Center Documents
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May 2, 2012
Online Travel Shoppers Respond Best to Intuitive Ecommerce Experiences
This article, by eMarketer, analyzes the findings from the iPerceptions Hospitality & Tourism Industry Report for Q4 2011, including the main reasons for visiting hospitality industry websites, the biggest barriers to task completion, and the most common referrers.
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April 27, 2012
Online Satisfaction and Experience in the Hospitality Industry – Q1 2012
This report, released by iPerceptions and HSMAI, analyzes immediate post-experience feedback from nearly 100,000 visitors during the first quarter of 2012, to identify the most important issues and trends facing the hospitality industry. The report shows that online satisfaction increased among bursiness travelers, suggesting that hospitality brand websites are doing a better job at meeting the needs of this important customer segment.
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April 24, 2012
World Web Analytics Market
This study, conducted by Frost & Sullivan, discusses the world web analytics market. The value proposition of measuring and managing the performance of websites, including content, advertising, and navigation toward desired outcomes, has been embraced by the market; yet, the industry is both rapidly growing and rapidly innovating into new areas of analytics. This study focuses on the capabilities and market trends surrounding the five key vendors – Adobe, Google, IBM, Webtrends, and Yahoo! – and makes market projections from 2010 (the base year) to 2017. By the end of the forecast period, the web and online analytics industry and market is expected to experience considerable and consistent market growth.
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April 4, 2012
Turning Online Customer Experiences into Brand Building
This article, written by Nancy Wiesenfeld, Director of Insight at iPerceptions, and published by Hotel Executive Magazine, presents various ways in which hospitality providers can leverage online customer feedback in order to foster and sustain brand perceptions.
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March 12, 2012
Mobile Analytics Report
iPerceptions has compiled the very first report analyzing the differences in mobile website feedback versus traditional website feedback – using representative sampling. The results support everyone’s “gut feeling” that mobile visitors have different expectations and experiences than traditional visitors; however, the extent of these differences is surprising.
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What they say about us
“We have been conducting online Web research for EDS clients since 1997, but the results were paper-based and thus time-consuming to analyze. What iPerceptions provides is a best-of-breed online research tool with all Web-based analytics and reporting.”
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