Latest Resource Center Documents
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March 10, 2010
Hospitality and Tourism Industry Report Q4
This report analyzes post-experience feedback aggregated from over 150,000 visitors to identify the most important issues and trends facing the online hospitality and tourism industries. While price continues to play an important role, online marketers will find valuable insight into the additional drivers that affect online booking decisions.
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February 26, 2010
Who Runs Analytics?
This report tracks the use of web analytics tools over 500 retail websites. Recognized as leaders in integrating new web applications, their choices often foreshadow those of other industries.
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February 26, 2010
Retail/E-Commerce Industry Report Q4 2009
This report analyzes immediate post-experience feedback from over 500,000 visitors during the critical fourth quarter. The data supports the trend of high fourth quarter online shopping activity and provides online retailers insight into the obstacles to online purchasing.
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October 19, 2009
Retail/E-Commerce Industry Report Q2 2009
The report analyzes real-time feedback from over 360,000 visitors in order to identify the most important site issues and trends facing the retail industry as it prepares for the Holiday 2009 shopping season. With more than 88% of Americans planning to shop online in the upcoming holiday months (Shop.org, October 2009), the new report gives online retailers timely intelligence and directional guidance on optimizing the online experience.
Download PDF (506 KB) -
August 11, 2009
iPerceptions Releases Hospitality Industry Report Q2 2009
This report analyzes real-time feedback from more than 123,000 visitors on hundreds of hospitality sites to identify the most important issues and trends facing the online hospitality industry as it strives to improve bookings, customer satisfaction and loyalty. The report gives hospitality marketers and site operators intelligence that can be used to optimize the online experience.
Download PDF (562 KB)
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“iPerceptions' webValidator gave us deep insights into how different types of users valued their experience when they came to our site. Significant differences in perceptions emerged when comparing first time users, vacationers and business travelers. It gave us the ability to strategically focus our next round of site developments based on priorities to maximize our targeted visitors' experiences.”
InterContinental Hotels Group
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