iPerceptions - Customer Satisfaction Measurement

New York, NY – October 23, 2007- iPerceptions (TSX VENTURE: IPE) announced today
that the Yamaha Motor Corporation, U.S.A. has chosen to extend the iPerceptions
webValidator Continuous Listening Solution and the iPerceptions Satisfaction Index
(iPSI) to their Watercraft and Marine website divisions in order to measure customer
satisfaction and experience across all Yamaha Motor Corporation online products.

The Yamaha Motor Corporation has already employed the iPerceptions webValidator
Continuous Listening Solution and the iPerceptions Satisfaction Index (iPSI) on
their Outdoor and Sport website divisions. By extending the solution across all
online products, the Yamaha Motor Corporation will be able to continuously gauge
online customer satisfaction across all products.

"For Yamaha Motor Corporation, U.S.A., it’s very important we provide our customers
with the very best website; a website that meets both their needs and expectations.
In the past, we conducted an annual benchmark study that took a snapshot of customer
feedback and opinions for a short window of time. Since implementing the iPerceptions
solution with Continuous Listening, we’re able to track feedback over time, and
see how changes in our site affect customer satisfaction," said Dave Byer, Web
Group Manager, Yamaha Motor Corporation, U.S.A. "We’re so pleased with the solution
and what we’re able to learn that we’re extending it across all product sections
of our site," Mr. Byer said.

"Extending the iPerceptions webValidator Continuous Listening Solution and the
iPerceptions Satisfaction Index (iPSI) across all online products will allow the
Yamaha Motor Corporation to make brand-wide tactical decisions based on direct
customer feedback," says Daniel Taras, Vice President of Business Development
at iPerceptions. "By continuously listening to what their customers have to say
about their online experiences, the Yamaha Motor Corporation is making a clear
commitment to putting the customer first," said Mr. Taras.

About the iPSI and the webValidator solution

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience
data obtained from over three million actual visitors, on over 600 projects on
Fortune 2000 websites, across ten verticals and contains over 45 million data
points. It is the only index of its kind and is quickly becoming the standard
for measuring online customer satisfaction. The webValidator Continuous Listening
solution captures the voice of actual online customers in the context of an actual
website visit helping companies learn more about their customers with satisfaction
metrics that quickly turn learning into customer led decision-support. Using a
perceptual framework to evaluate key elements of the visitor experience as well
as predictive algorithms and modeling to identify those attributes that drive
satisfaction, the resulting iPerceptions Satisfaction Index (iPSI) helps companies
obtain a clear understanding of the key issues impacting satisfaction; purchase
intent, transaction abandonment, customer loyalty and the likelihood customers
will refer friends and associates to the site.

About iPerceptions

iPerceptions is one of North America’s leading web-focused attitudinal analytics
providers. Its webValidator Continuous Listening solution and its Proprietary
Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand
strategic and tactical decision support for website marketers. iPerceptions’ clients
include such well known brands as InterContinental Hotels, General Motors, Dell
Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International,
BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy
of this press release.

Media information

Jonathan Levitt
Vice-President Marketing
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Investor information

Jerry Tarasofsky
Chief Executive Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Martin Faucher
Chief Financial Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600