iPerceptions - Customer Satisfaction Measurement

New York NY – May 25, 2007 – Visitors to the InterContinental Hotels Group (IHG)
branded websites were more satisfied with their collective online experience than
the hospitality industry average. This is a key finding of iPerceptions’ Hospitality
Industry Visitor Satisfaction Report for Q4, 2006. The study, now in its fourth
year, aggregates visitor satisfaction and experience metrics obtained from studies
deployed on 31 websites of leading hospitality brands. This industry-specific
database currently contains more than 1,407,375 data points collected from more
than 56,295 actual visitors to those sites. Satisfaction with IHG’s branded websites,
as measured by the iPerceptions Satisfaction Index (iPSI), was very positive overall,
significantly exceeding the industry average of 6.9 (out of a possible 10). The
iPSI score is an amalgam of the ratings for the five most crucial dimensions of
the online experience, namely navigation, content, interactivity, motivation,
and adoption.

Delving deeper into the analysis, Priority Club, Holiday Inn, and Holiday Inn
Express were the highest scoring IHG sites. Indeed, the scores for business and
leisure travelers who logged on to Priority Club were in the 98th percentile relative
to the industry. Moreover, compared to the other brands in the hospitality index,
business travelers visiting the Holiday Inn site reported an exceptionally high
level of satisfaction, ranking in the 92nd percentile.

Across all IHG brands, the content dimension was a prominent area of strength.
Visitors resoundingly applauded the relevancy, level of detail, and breadth of
the information and content in the IHG sites. Moreover, visitors to the IHG sites
indicated the site(s) were easy to use and very well structured. This led to an
adoption rating that was close to half an iPSI point higher than the industry
average, which is predictive of site referral and likelihood to return. The three
attributes included in the adoption index are key barometers of a site’s ability
to foster brand loyalty, cement its status as a starting point for hotel research,
and encourage repeat visits.

"There is no clearer indicator of a site’s effectiveness than its ability to
build loyalty among its visitors," said iPerceptions analyst Sasha Paine. "Such
impressive scores in the critical metrics of website adoption bode well for the
future of the IHG branded sites." Since IHG began proactively listening to its
visitors in 2000, it has found that a progressive approach to capturing customer
feedback pays immense dividends.

"We truly believe in the paramount value of knowing our customers and capturing
their opinions in the context of their actual online experiences," said Del Ross,
vice president of Americas Distribution Marketing for IHG. "By implementing improvements
in response to the insights gleaned from listening to our customers, we are able
to firm up brand attachment and position our sites as indispensable trip-planning
assets."

About iPerceptions

iPerceptions is one of North America’s leading web-focused customer satisfaction
and experience research providers. Its webValidator Continuous Listening solution
and its proprietary Satisfaction Index (iPSI) turns thousands of data points into
easy-to-understand strategic and tactical decision support for website marketers.
Based in New York, iPerceptions’ clients include such well known brands as InterContinental
Hotels, General Motors, Dell Computers, Hyundai, CompUSA, LG Electronics, Toshiba,
Choice Hotels International, BMW and Hilton Hotels.

About InterContinental Hotels Group PLC

InterContinental Hotels Group PLC of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)]
is the world’s largest hotel group by number of rooms. InterContinental Hotels
Group owns, manages, leases or franchises, through various subsidiaries, over
3,700 hotels and 556,000 guest rooms in nearly 100 countries and territories around
the world. The Group owns a portfolio of well recognised and respected hotel brands
including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts,
Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood
Suites® and Hotel Indigo®, and also manages the world’s largest hotel loyalty
programme, Priority Club® Rewards with more than 33 million members worldwide.