iPerceptions - Customer Satisfaction Measurement

NEW YORK, NY – July 29, 2002 – The Web Marketing Association (WMA), sponsor of WebAwards 2002,
has selected Jerry Tarasofsky CEO of iPerceptions Inc. to act as a judge of this
year’s competition. "I am pleased and honored to have been selected to sit on
the judging panel," said Mr. Tarasofsky. "This appointment reflects the growing
recognition of iPerceptions Inc. and our webValidator solution within the online
advertising and marketing sector. It is extremely useful and productive to provide
interactive agencies and their clients with a non-biased outside perspective,"
said Mr. Tarasofsky. "Awards competitions encourage participants to accept nothing
but the highest standard of excellence – a driving force for my team at iPerceptions
as well."

Interactive agencies or marketing and e-commerce departments from around the
world submit WebAward entries. Previous winners include such well-known organizations
as Agency.com, Answerthink, OgilvyInteractive and Euro RSCG. The WMA was founded
in 1997 to help set a high standard for Internet marketing and corporate web development
and is the producer of the WebAwards, an annual competition designed to judge
corporate web sites against an Internet standard and against peer sites within
their industry.

About iPerceptions Inc.

Using proprietary technology that maps user group evaluations to a strategic
behavioral framework, iPerceptions’ webValidator Site Strategy Platform allows
an organization to listen to and interpret how actual users value their web site,
identifying the site’s key strengths and weaknesses from a user perspective. The
webValidator delivers action driven information and industry best-practice benchmarks
to web site owners enhancing the relationship between the organization and their
users as well as driving increased profits and ROI. iPerceptions’ client base
includes Reebok, Nasdaq, Omni Hotels, Disney, Bayer Pharmaceuticals, Sheraton
Hotels, CBS MarketWatch.com, General Motors, Fujitsu, Mazda, and Holiday Inn.
The company’s corporate offices are located in New York City and Montreal, Canada.
Sales offices are located in New York, Toronto, Montreal and London, England.
To arrange an interview with iPerceptions Inc. CEO Jerry Tarasofsky, see contact
information below.