iPerceptions - Customer Satisfaction Measurement

New York, NY — August 18, 2009 — iPerceptions Inc. (TSX.V:IPE), a leading provider of voice-of-customer
web analytics, announced today that the Web Analytics Association (WAA)
has launched its 4Q
website survey solution developed in collaboration with noted web
analytics author and blogger Avinash Kaushik. The WAA is using the free
solution to tap into the voices of site visitors and members at www.webanalyticsassociation.org
and measure whether it is delivering a meaningful user experiences
online. With iPerceptions, the WAA aims to learn about its online
audiences, including purpose-of-visit, task completion rates, and
overall satisfaction with their online experience, as well as optimize
its website based on structured and open-ended feedback.

“As a valued and impactful voice in the web analytics industry, we hope
to be the number one source of information and best serve those who come
to our site”, said Daniel Waisberg, Co-Chair of Marketing and Membership
for the Web Analytics Association. “4Q is a great way to listen to our
visitors and incorporate their feedback on our site. As our voice of
customer data poured in, we gained a world of insights that we simply
had no access to before we used the 4Q survey.”

The WAA is using the 4Q survey to pinpoint primary data on visitor
intent and task completion, which will inform an upcoming site redesign.
Specifically, the organization will focus on several key areas,
including membership, user interface / navigation, its jobs section, as
well as industry and organization content as a whole on the site. Using
the insights garnered from the 4Q survey, the WAA will then work to
improve the online experience for their members and visitors.

“It is an honor to be selected as the vehicle to provide the Voice of
Customer information to the Web Analytics Association’s leadership
team,” said Claude Guay, President and CEO of iPerceptions. “4Q provides
organizations and businesses with a powerful template for improvement
based on the conversations it creates with actual users. We are excited
to partner with them in understanding how to best serve their visitors
and to ensure that members and the general public can easily and
effectively achieve all they came to the site to do.”

About 4Q

Launched in March 2008, 4Q helps companies understand why and how people
interact with their websites by asking the 4 most important survey
questions:

• What are my visitors at my website to do?

• Are they completing what they set out to do?

• If not, why not?

• How satisfied are my visitors?

Companies can also choose to include additional survey questions on path
to site and frequency, gaining the ability to segment responses by
visitor group and type. 4Q requires a single line of code and can be
installed in minutes on any website. All surveys are permission-based
and employ a two-stage invitation process that minimizes session
interruptions. A real-time results dashboard is available 24/7 through a
secure online reporting tool to help 4Q users use their findings to make
website changes that engage, retain, and convert more visitors. For more
information or to sign up, please visit http://www.4qsurvey.com/.

About Avinash Kaushik

Avinash
Kaushik is the author of the recently published book "Web Analytics:
An Hour A Day" and the highly rated web analytics blog, Occam’s Razor.
He is a frequent speaker at industry conferences in the North America
and Europe, such as eMetrics summits, Ad-Tech, Web 2.0 Expo and SES.
Avinash is also an Associate Instructor for the University of British
Columbia and has lectured at the Universities of Utah, University of
Virginia, as well as Stanford University.

About WAA

Founded by Web analytics industry leaders in 2004, the mission of the
WAA is to lead and support its members by providing quality education,
developing standards and best practices, conducting research and
advocating for issues that advance the industry. The organization has
more than 1,700 members worldwide, representing forty countries and a
broad spectrum of expertise.

For more information about the WAA, or to become a member, visit the WAA
Web site at www.webanalyticsassociation.org.

About iPerceptions

iPerceptions is one of North America’s leading web-focused Voice of
Customer analytics providers. Its webValidator Continuous Listening
solution, free website survey solution 4Q, and proprietary iPerceptions
Satisfaction Index (iPSI) turn thousands of data points into
easy-to-understand strategic and tactical decision support for website
marketers. iPerceptions’ clients include such well-known brands as
InterContinental Hotels, General Motors, Dell, Hyundai, LG Electronics,
Choice Hotels International, BMW and Monster Worldwide. iPerceptions has
offices in New York, Atlanta, Toronto, Montreal and London.