iPerceptions - Customer Satisfaction Measurement

NEW YORK, NY – iPerceptions Inc. today announced the release of its new Hospitality Site
Satisfaction And Competitive Analysis Report. With the addition of usage data
from Carlson Hospitality web sites, this report now contains feedback from over
41,000 unique visitors to hospitality sites including Holiday Inn, Savoy, InterContinental,
Radisson, and Omni to name just a few and represents over one and a half million
plus data points. It is a follow up to the 2002 webValidator Industry Norms For
The Hospitality Sector report published in March 2002."

We have seen a marked increase in the web users ratings for "trust" as a critical
component in the likelihood of completing an online reservation," said Daniel
Taras, Vice President and sector specialist of iPerceptions. "

As sites begin to
reflect a better understanding of the wants and needs of their users, more visitors
move from the information gathering stage to the booking stage," said Mr. Taras.

"Our data indicates that lookers represent over 50% of site visitors, while potential bookers represent up to 30% of site visitors. Of those, only 10% are actually completing
bookings. If organizations hope to increase revenues, they need to understand
how to move lookers further along the decision chain and determine why so many
bookers are abandoning the process," says Taras. His comments reflect just one
key aspect of the many interesting findings in the data.

"The key attributes in the strategic areas of navigation, content, interactivity,
motivation, and adoption/loyalty measured by iPerceptions are the strongest predictors
of a satisfied web experience", says Duff Anderson, Vice President of Development
at iPerceptions. "The quality of our model has been achieved through ongoing continuous
research into discovering which web site attributes most effect user satisfaction.
iPerceptions’ clients benchmark and measure their user’s web experience as well
as evaluate this experience against industry norms using these key attributes,"
said Mr. Anderson.

Armed with this data, iPerceptions’ clients make fast, concise and accurate evaluations
of their site’s effectiveness versus the norm. More importantly, the analytics
address industry specific issues such as increasing the all-important "look to
book" ratio, as well as building loyalty with valued customers.

About iPerceptions Inc.

iPerceptions’ webValidator helps organizations conduct simple, fast, and
economical market research on a user’s behavior throughout their web site experience.
Using proprietary technology that maps user group evaluations to a strategic behavioral
framework, iPerceptions’ webValidator allows an organization to listen to and
interpret how actual users value their web site, identifying the site’s key strengths
and weaknesses from a user perspective. The webValidator delivers actionable information
and industry best-practice benchmarks to iPerceptions’ clients including Reebok,
Nasdaq, Omni Hotels, Disney, Bayer, Pfizer, Six Continents Hotels, CBS MarketWatch,
General Motors, Fujitsu, Radisson Hotels, EDS, Wells Fargo, Daimler Chrysler,
and Mazda. The company’s corporate offices are located in New York City and Montreal,
Canada. Sales offices are located in New York, Toronto, Montreal and London, England.