iPerceptions - Customer Satisfaction Measurement

NEW YORK, NY — (MARKET WIRE) — 11/16/2005 With the growing popularity of Blogs,
Podcasts and personal web sites, smart marketers are now recognizing the need
to continuously tap into their customers’ mind set to understand what those customers
are thinking and saying.

For many of these companies, tracking "buzz" begins at home. That means listening
to their actual web site visitors first. For proof that listening methodologies
are now a critical tool for every web marketer, look no further than the explosive
growth experienced by iPerceptions since the company launched their Continuous
Listening solution in late summer.

Aside from the leading brands listed above, iPerceptions’ Continuous Listening
solution is now, or will shortly be deployed on web sites for CompUSA, Allrecipes.com,
and Nissan.

This does not include those iPerceptions’ clients like EDS, Volvo, Bell Canada,
Desjardins Banking Group, and Choice Hotels who capture their customers’ voice
with iPerceptions’ webValidator solution.

"As the rhetoric on buzz heats up, our sector specialists have seen a flurry
of activity from both existing and new clients as they formulate plans to better
understand the voice of their customers", said Tom Creary, Vice President, Sales
at iPerceptions.

"Since our launch in 2000, we’ve always believed that giving marketers the ability
to capture, listen, understand and respond to the voice of their customer would
inevitably lead to success", said iPerceptions CEO Jerry Tarasofsky. "Our growing
list of clients is "real-life" validation we were ahead of our time".

About iPerceptions

iPerceptions is one of North-America’s leading web-focused attitudinal analytics
providers. Its webValidator Continuous Listening solution and its Proprietary
Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand
strategic and tactical decision support for website marketers. iPerceptions’ clients
include such well known brands as InterContinental Hotels, General Motors, Dell
Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International,
BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

The TSX Venture Exchange does not assume any responsibility as for the relevance
or exactitude of this press release.

Media Information

Jonathan Levitt
Vice-President Marketing
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Investor Information

Jerry Tarasofsky
President and Chief Executive Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Martin Faucher
Chief Financial Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600