Panasonic Uses iPSI (iPerceptions Satisfaction Index) to Measure Online Customer Satisfaction

July 31, 2007

SUPPORT FOR IPERCEPTIONS’ IPSI GROWS

Panasonic using iPerceptions to measure online customer satisfaction

New York, NY (July, 31 2007) iPerceptions (TSX.V: IPE) announced today that Panasonic
Corporation of North America is using iPerceptions’ webValidator solution to measure
online customer satisfaction and experience at www.panasonic.com.

"The iPSI is the only index developed exclusively to measure online customer
satisfaction" said Jonathan Levitt, Vice President of Marketing at iPerceptions.
"This is recognition that iPerceptions webValidator solution and our iPSI are
valuable decision-support tools that leading edge companies like Panasonic consider
critical to stay ahead of their competitors," said Mr. Levitt.

"Measuring online customer satisfaction and soliciting user feedback are very
important in helping us create a better online experience for our customers,"
said Oliver Carmona, Senior Manager, Corporate Brand Marketing at Panasonic. "We
use iPerceptions to establish and track KPI’s on a monthly basis and we have a
dedicated analyst who can flush out underlying issues that may need immediate
attention," said Mr. Carmona.

To learn more about how Panasonic and other leading companies are leveraging
voice of customer research and using best practices to measure customer satisfaction,
check out a new white paper, authored by web analytics guru Jim Sterne. The white
paper is available from the iPerceptions website.

About the iPSI and the webValidator solution

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience
data obtained from over two million actual visitors, to over 500 Fortune 1000
websites, across ten verticals and contains over 30 million data points. It is
the only index of its kind and is quickly becoming the standard for measuring
online customer satisfaction. The webValidator Continuous Listening solution captures
the voice of actual online customers in the context of an actual website visit
helping companies learn more about their customers with satisfaction metrics that
quickly turn learning into customer led decision-support. Using a perceptual framework
to evaluate key elements of the visitor experience as well as predictive algorithms
and modeling to identify those attributes that drive satisfaction, the resulting
iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding
of the key issues impacting satisfaction; purchase intent, transaction abandonment,
customer loyalty and the likelihood customers will refer friends and associates
to the site.

About iPerceptions

iPerceptions is one of North-America’s leading web-focused attitudinal analytics
providers. Its webValidator Continuous Listening solution and its Proprietary
Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand
strategic and tactical decision support for website marketers. iPerceptions’ clients
include such well known brands as InterContinental Hotels, General Motors, Dell
Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International,
BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

The TSX Venture Exchange does not assume any responsibility as for the relevance
or exactitude of this press release.

Media Information

Jonathan Levitt
Vice-President Marketing
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Investor Information

Jerry Tarasofsky
President and Chief Executive Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Martin Faucher
Chief Financial Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

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iPerceptions - Customer Satisfaction Measurement

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