Online Marketing Connect Institute Offers New Webinar for Marketers Who Need to Improve Usability and Conversion Rates
Hosted by Online Marketing Institute CEO Aaron Kahlow, this free and informative session features new data, best practices and proven strategies on how to identify and overcome the user experience hurdles that are frustrating site visitors and compromising sales
NEW YORK, Feb 27, 2009 (BUSINESS WIRE) — iPerceptions Inc. (TSX.V:IPE), a leading provider of web-focused Voice of Customer analytics, has teamed up with the Online Marketing Connect Institute to offer a new webinar to help marketers increase the effectiveness and efficiency of their online properties. The webinar, titled "A to Zs of Traffic to Conversion: How to Drive Your Target Audience to Your Website and Make Sure They’re Happy Once They Get There," will spotlight the most common user experience pitfalls as determined by feedback from visitors to thousands of sites worldwide–and offer easy fixes that will increase conversions and sales. The free webinar takes place on Wednesday, March 4, at 2:00 pm EST, and registration is now open at www.bulldogsolutions.net/OMC/OMC03042009/frmRegistration.aspx?bdls=18325.
The webinar is hosted by Online Marketing Institute CEO Aaron Kahlow and will feature Michael Whitehouse, senior marketing analyst for iPerceptions, and Ben Hanna, vice president of marketing for Business.com. The online marketing experts will discuss how to
– Attract your target audience through search marketing on general search engines and vertical search sites.
– Optimize conversion on your landing pages to improve ROI.
– Align search marketing and site experience to deliver a seamless, satisfying user experience.
– Build a solid analytics strategy focused on task completion, not the white noise of traffic-driven data.
– Deploy specific tools at no cost to gain actionable insights.
Attendees will also gain exclusive access to data drawn from websites using 4Q ( www.4qsurvey.com), iPerceptions’ free, permission-based website survey solution developed with author and well-known web analytics blogger Avinash Kaushik. Thousands of companies around the globe are currently using the innovative free survey solution to listen–and respond–to millions of website visitors worldwide.
"In today’s market, you need to get consumers to your site, but you also need to make sure that they can accomplish what they came to do," said Michael Whitehouse, senior marketing analyst for iPerceptions. "Our data shows that visitors who completed their primary purposes were twice as likely to make a repeat visit, and 60% reported a higher future likelihood of purchasing either online or offline (compared to only 14% for those who did not).In today’s recessionary climate, businesses on the hunt for more revenue from their e-commerce channel can’t afford to pass up these critical insights on their customers."
About the Online Marketing Connect Institute
The Online Marketing Connect Institute (OMCI) is an education-focused career development organization offering marketers accreditation in the various fields of online marketing. OMCI’s curriculum of case studies, best practices, peer validation and trends analysis is delivered to students via workshops, webinars, seminars and online learning channels. OMCI’s education program has been built in conjunction with leading universities, research firms, and associations to give marketers market-tested, practical knowledge that can immediately benefit their careers. OMCI’s courses are available to the general public. For more information, please visit http://institute.onlinemarketingconnect.com.
About iPerceptions
iPerceptions is one of North America’s leading web-focused Voice of Customer analytics providers. Its webValidator Continuous Listening solution, free website survey solution 4Q, and proprietary iPerceptions Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions’ clients include such well-known brands as InterContinental Hotels, General Motors, Dell, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide. iPerceptions has offices in New York, Toronto, Montreal and London.
- February 22, 2010 iPerceptions Announces the Granting of Stock Options in Favor of Officers of the Corporation
- November 17, 2009 iPerceptions Revolutionizes Web Analytics With Integrated View of Behavioral and Attitudinal Data
- November 10, 2009 iPerceptions Appoints Stephen Lapointe as CFO
- October 30, 2009 iPerceptions Announces the Granting of Stock Options in Favor of a Director and an Officer of the Corporation
- October 29, 2009 iPerceptions Reports Third Quarter 2009 Financial Results
- October 20, 2009 iPerceptions Launches New State-Of-The-Art Interactive Dashboard
- October 16, 2009 iPerceptions Releases E-Commerce Industry Report Q2 2009
- October 14, 2009 iPerceptions Acquires WASP Product Line to Empower Site Owners to Optimize Web Analytics Performance
- October 7, 2009 iPerceptions Appoints Paul Robillard as Vice President of Marketing
- August 19, 2009 iPerceptions Reports Second Quarter 2009 Financial Results
- August 18, 2009 Web Analytics Association Implements 4Q from iPerceptions to Optimize Online Experience
- August 11, 2009 iPerceptions Releases Hospitality Industry Report Q2 2009
- July 8, 2009 iPerceptions and J.C.Williams Group Team Up to Help Retailers Improve International eCommerce Performance
- May 19, 2009 iPerceptions Appoints Claude Guay as President & CEO to Manage Next Phase of Growth
- May 15, 2009 iPerceptions Reports First Quarter 2009 Financial Results
- May 11, 2009 iPerceptions Hospitality Industry Report Q1 2009 Offers New View into Traveler Behavior and Satisfaction Rates
- May 7, 2009 iPerceptions Named 2009 ClickZ Marketing Excellence Award Finalist
- April 22, 2009 iPerceptions Announces 3 Million 4Q Website Surveys Completed Around The Globe
- April 7, 2009 iPerceptions Reports Fourth Quarter and Fiscal Year 2008 Financial Results
- March 31, 2009 iPerceptions Finds American Websites Falling Behind in Task Completion
- March 20, 2009 iPerceptions Appoints Lane Cochrane Vice President Professional Services
- March 4, 2009 iPerceptions Celebrates 1st Anniversary of 4Q Launch with Thousands of Companies & Millions of Consumers Worldwide
- March 2, 2009 iPerceptions Names Aline Bélanger Interim Chief Financial Officer
- February 27, 2009 Online Marketing Connect Institute Offers New Webinar for Marketers Who Need to Improve Usability and Conversion Rates
- February 23, 2009 Hearst-Argyle Television Uses iPerceptions to Bolster Audience Engagement with Web Properties
- February 17, 2009 iPerceptions Enhances Free 4Q Website Survey Solution with Advanced User Segmentation Capabilities
- February 5, 2009 iPerceptions Offers New Findings on User Experience Pitfalls at the 2009 Online Marketing Summit
- December 17, 2008 iPerceptions Releases Mid-Holiday Report on Website Task Completion
- December 2, 2008 iPerceptions Secures $3.65 Million in Funding
- November 27, 2008 iPerceptions Announces 30% Increase in Revenue for Q3 2008
- November 26, 2008 iPerceptions Announces Closing of $3.65 Million Private Placement Financing and the Nomination of 2 New Directors of the Corporation
- November 25, 2008 iPerceptions Announces its Intent to Conclude a Private Placement Financing
- November 19, 2008 iPerceptions Appoints Len Emmick as Vice President of Global Sales
- November 17, 2008 New iPerceptions Data Shows eCommerce Sites Fall Short For Consumers
- November 17, 2008 iPerceptions Achieves New Milestone for Free 4Q Survey Solution: 1 Million Surveys Completed in 16 Languages
- November 4, 2008 Intuit sees 15% Lift in Conversions with iPerceptions
- October 20, 2008 iPerceptions Unveils New Tools to Transform Open-Ended Feedback Into Actionable Intelligence
- October 14, 2008 CENTURY 21 Tunes Into the Voices of Home Buyers and Sellers with iPerceptions
- October 6, 2008 iPerceptions Study Uncovers Consumers’ Real Online Ad Preferences
- September 12, 2008 iPerceptions Brings Free 4Q Survey Solution to Shop.org Annual Summit Attendees
- August 27, 2008 iPerceptions Announces Record Second Quarter
- August 18, 2008 As Gas Prices Rise, Customer Satisfaction Falls On Automotive and Travel Web Sites
- August 5, 2008 iPerceptions Announces Departure of Chief Financial Officer
- August 4, 2008 IDG Uses iPerceptions to Tune in to the Voices of Readers on Multiple Online Properties
- July 30, 2008 iPerceptions Rolls Out Free 4Q Survey Solution in 16 Languages
- July 21, 2008 Jonathan Levitt Discusses 4Q with Dr. Ralph Wilson of WilsonWeb.com
- June 3, 2008 iPerceptions Collaborates with Nobelprize.org
- May 27, 2008 iPerceptions Expands Customer Base With the Addition of Monster
- May 22, 2008 iPerceptions’ Free, Simple Survey Tool, 4Q, mentioned on AdAge.com. Find 4Q at http://4Q.iperceptions.com.
- May 14, 2008 iPerceptions Announces Record Revenue for Q1 2008
- May 12, 2008 iPerceptions Delivers a risk-adjusted ROI of 222% and Estimated Cost Savings of $6 million
- April 23, 2008 iPerceptions Goes for Gold at the San Francisco eMetrics Marketing Optimization Summit
- April 17, 2008 Videotron Adopts iPerceptions’ Voice of Customer Analytics Solution
- April 14, 2008 iPerceptions Reports Fourth Quarter and Fiscal Year 2007 Financial Results
- April 3, 2008 London Calling for iPerceptions and Customer Centricity
- March 4, 2008 4Q: A free scalable website survey solution
- February 25, 2008 iPerceptions Sets Standard for Internet Advertising
- February 5, 2008 iPerceptions Announces the Extension of a Major North American Automotive Client
- January 10, 2008 iPerceptions Closes the Acquisition of the REPINDEX Technology
- December 7, 2007 Revocation of the Management Cease Trade Order
- December 5, 2007 NewOrleansOnline.com Joins Forces With iPerceptions
- November 29, 2007 iPerceptions Announces Increase in Revenues for the Third Quarter of 2007
- November 19, 2007 Maintaining the Competitive Edge in Online Customer Satisfaction – iPerceptions Purchases REPINDEX Technology
- November 16, 2007 iPerceptions Is Selected by SnagAJob.com to Tune in to the Voice of Its Customers
- October 26, 2007 iPerceptions Grows Revenue three-fold for the first half of 2007
- October 26, 2007 iPerceptions reports restated December 31, 2006 financial results
- October 25, 2007 iPerceptions Bi-weekly Status Update
- October 23, 2007 Yamaha Motor Corporation, U.S.A. Adopts iPerceptions webValidator Continuous Listening Solution and the iPerceptions Satisfaction Index (iPSI) for Yamaha Watercraft and Marine Website Divisions
- October 11, 2007 iPerceptions Bi-weekly Status Update
- October 10, 2007 Google, Microsoft, WebTrends, Hitwise, IndexTools and iPerceptions to Release Industry-Driving News at eMetrics Marketing Optimization Summit
- October 4, 2007 iPerceptions to Sponsor the eMetrics Marketing Optimization Summit
- September 27, 2007 iPerceptions Bi-weekly Status Update
- September 25, 2007 Samsung Reaffirms Commitment to iPerceptions Satisfaction Index
- September 13, 2007 iPerceptions Bi-Weekly Status Update
- September 4, 2007 iPerceptions Flexing Retail Muscle: Shop.org 2007 Next Venue for Showcasing iPerceptions’ Online Customer Satisfaction Solutions and Index
- August 30, 2007 iPerceptions Inc. Announces Management Cease Trade Order
- August 29, 2007 iPerceptions Announces Delays in the Release of Its June 30, 2007 Interim Consolidated Financial Statements and Expected Restatement of 2006 Annual Financial Statements
- August 29, 2007 iPerceptions Announces the Renewal of a Major Client Contract Valued at Over $500,000.00
- July 31, 2007 Panasonic Uses iPSI (iPerceptions Satisfaction Index) to Measure Online Customer Satisfaction
- July 18, 2007 iPerceptions Inc. Announces the Closing of a Second Private Placement of an Amount of $ 608,350.95
- July 18, 2007 iPerceptions Joins Omniture Genesis(tm) Network
- July 11, 2007 iPerceptions Announces the Formation of an Advisory Council Comprised of Six Industry Thought Leaders
- July 3, 2007 Demcap Investments Inc. Announces its Amalgamation with its Subsidiary, iPerceptions Inc., the Appointment of Directors and the Grant of Stock Options
- May 31, 2007 Demcap Investments Inc. Announces that the TSX Venture Exchange Inc. Has Conditionally Approved its Qualifying Transaction
- May 25, 2007 Website Satisfaction Soars at InterContinental Hotels Group
- May 14, 2007 Web Marketing Association Names iPerceptions’ Jonathan Levitt to the 2007 WebAward Judging Panel
- April 7, 2007 New Travel Industry Online Visitor Satisfaction Initiative Announced at TravelCom/RES Expo
- December 6, 2006 44% of Business Travelers Going Online Actually Book, According to New Study from HSMAI and iPerceptions
- October 16, 2006 Bazaarvoice and iPerceptions Team with CompUSA to Analyze Shoppers’ Use of Ratings and Reviews
- July 11, 2006 iPerceptions Forms Strategic Alliance With HSMAI To Publish Web Site Consumer Experience Metrics
- May 19, 2006 Web Marketing Association Names Jerry Tarasofsky & Jonathan Levitt to 2006 WebAward Judging Panel
- April 18, 2006 Cornell Center For Hospitality Research Signs Agreement with iPerceptions – Alliance will Provide Fresh Insight into Online Behavior in Travel Industry
- March 28, 2006 Bell Business Solutions (BBS) and iPerceptions Inc Announce the Formation of a Strategic Alliance to Help Canadian Marketers Maximize the Success of their Online Initiatives
- March 10, 2006 iPerceptions Releases Additional Highlights from their 2005 Auto Industry Web Site Customer Satisfaction Report
- February 22, 2006 iPerceptions Releases Year End Automotive Web Site Comparative Customer Relationship Satisfaction Report
- February 3, 2006 Allrecipes.com Has Recipe for Success with iPerceptions
- November 16, 2005 Rover and RadioShack first to deploy iPerceptions’ innovative new Continuous Listening methodology.
- October 6, 2005 iPerceptions Announces Initiative to Provide Clients with Quantifiable Customer Insights Based on an Analysis of Free-Form Feedback from Website Visitors
- June 28, 2005 iPerceptions Uses Advanced Text Analysis to Tap Into Proprietary Database of Open-Ended Feedback from 28,000 Automotive Website Visitors
- May 12, 2004 Ongoing Study Across North America Confirms Website Satisfaction Continues to Grow at Radisson Hotels & Resorts
- May 4, 2004 iPerceptions Named to Best-selling Author Seth Godin’s 2004 Bull Market Directory Guidebook
- April 29, 2004 iPerceptions and Hospitality eBusiness Strategies Release First-ever RUSH Report
- February 11, 2004 Reebok and iPerceptions Team Up
- January 12, 2004 iPerceptions Releases 2003 Hospitality Sector Site Satisfaction & Competitive Analysis Report.
- February 10, 2003 Study Reveals Reasons Behind Increase In Online Reservations
- October 29, 2002 Six Continents Hotels Selects iPerceptions to Help Analyze and Enhance Web-based User Experience
- October 1, 2002 NASDAQ’s Web Sites Receive Record High Ratings On User Surveys Conducted by iPerceptions
- September 30, 2002 iPerceptions’ webValidator Solutions Platform Wins Prestigious “Up & Comer” Product Of The Year for 2002
- July 29, 2002 Web Marketing Association selects iPerceptions Inc. CEO, Jerry Tarasofsky, to Judge 2002 WebAwards competition
- May 7, 2002 Hospitality Web Sites at Risk if They Fail to Listen
- April 15, 2002 GlobeinvestorGOLD.com Strikes Gold With webValidator Survey
- April 11, 2002 iPerceptions Ranked On Prestigious Business List Two Years In A Row
- March 26, 2002 Mazda’s Canadian Web Site Takes The Checkered Flag
- February 25, 2002 iPerceptions To Premier Auto Industry Web Site Usage Ratings
- January 30, 2002 Wellesley Inns & Suites Score Impressive Ratings
- January 24, 2002 iPerceptions Creates Industry Norms for Hospitality Websites
- January 18, 2002 iPerceptions Inc. Announces the Appointment of Alex Lowy to its Advisory Board
- December 3, 2001 iPerceptions Introduces webValidator Brand
- October 10, 2001 TRUSTe Awards iPerceptions Inc. Privacy Seal for its Commitment to Consumer Privacy and Safety
- September 18, 2001 iPerceptions Inc. Announces the Appointment of Nicholas Coutts to its Advisory Board
- August 14, 2001 iPerceptions Inc. Announces the Appointment of Antonio Ciampi Ph.D. to its Advisory Board
- January 23, 2001 iPerceptions Inc. Announces the Appointment of Daphne Kis to its Board of Directors
- August 24, 2000 Telesystem Makes Significant Investment In Three Digital Economy Companies – Investment Complements Wireless and Broadband Telecom Base
