iPerceptions - Customer Satisfaction Measurement

NEW ORLEANS, Dec. 5 /PRNewswire/ — iPerceptions (TSX-V: IPE), North America’s
leading online customer satisfaction research provider, and NewOrleansOnline.com,
the city’s official leisure tourism website, announce a joint partnership. NewOrleansOnline.com
is a product of the New Orleans Tourism Marketing Corporation.

iPerceptions will be servicing NewOrleansOnline.com with its webValidator(R)
Continuous Listening Solutions and its Proprietary iPerceptions Satisfaction Index
(iPSI). The program will capture the voice of the potential tourist by soliciting
actual feedback in the context of his or her real online experiences. The responses
will help the site’s effectiveness and build loyalty among its visitors.

"This partnership is a testament to iPerceptions’ continued momentum to grow
our presence in the travel and tourism industry," says Richard Zeidel, Vice President,
Sales at iPerceptions. "Our goal is to help organizations like NewOrleansOnline.com
with real experiences and feedback from real customers so they can position their
sites as indispensable trip planning gateways," adds Mr. Zeidel.

Understanding website visitor traffic is more important than ever for tourism
sites, and especially critical for New Orleans, as the city continues to dispel
misconceptions about conditions two years after Hurricane Katrina. The iPerceptions
research adds another dimension to NewOrleansOnline.com’s web analytics, and will
drive actionable insights to improve the visitor experience.

"This partnership will provide us with rich behavioral and attitudinal information
about our web site visitors, allowing us to tailor our content and design in direct
response to actual needs and concerns," said Sandra S. Shilstone, President &
CEO of New Orleans Tourism Marketing Corporation. "When combined with our other
research efforts, iPerceptions’ data will give us a more complete picture of what
travelers want and need in making the decision to choose New Orleans as their
next destination."

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience
data obtained from over three million actual visitors, on over 600 projects for
Fortune 2000 websites, across ten verticals and contains over 45 million data
points. It is the only index of its kind and is quickly becoming the standard
for measuring online customer satisfaction. The webValidator Continuous Listening
solution captures the voice of actual online customers in the context of an actual
website visit helping companies learn more about their customers with satisfaction
metrics that quickly turn learning into customer led decision-support.

Using a perceptual framework to evaluate key elements of the visitor experience
as well as predictive algorithms and modeling to identify those attributes that
drive satisfaction, the resulting iPerceptions Satisfaction Index (iPSI) helps
companies obtain a clear understanding of the key issues impacting satisfaction;
purchase intent, transaction abandonment, customer loyalty and the likelihood
customers will refer friends and associates to the site.

"This project emphasizes iPerceptions’ commitment and support of New Orleans’
rebirth and rebuilding, and in particular its rich and internationally influenced
cultural trademark," says Jonathan Levitt, Vice President, Marketing at iPerceptions.

Totally user-friendly, http://www.NewOrleansOnline.com helps visitors customize
their travel plans and book their own trips to New Orleans. As the official leisure
tourism website of New Orleans, the site evokes the city’s unequalled charms,
as well as featuring fun, interesting and helpful travel-related facts and articles
on all aspects of visiting the city. Color photographs bring every story to life.

iPerceptions is one of North America’s leading web-focused attitudinal analytics
providers. Its webValidator Continuous Listening solution and its Proprietary
Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand
strategic and tactical decision support for website marketers. iPerceptions’ clients
include such well known brands as InterContinental Hotels, General Motors, Dell
Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International,
BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

The New Orleans Tourism Marketing Corporation promotes the city as a leisure
tourism destination throughout the year. Annually, NOTMC’s marketing campaigns
include strategic print, broadcast, and Internet advertising as well as public
relations.