iPerceptions - Customer Satisfaction Measurement

NEW YORK, NY - October 1, 2002 – The NASDAQ Stock Market received record high ratings for
its NASDAQ.com and NASDAQ Online Web sites from users of the sites, according
to two recently completed iPerceptions’ webValidator studies. The sites received
the highest ratings for web sites surveyed by iPerceptions.

NASDAQ.com, a leader among financial web sites, has attracted more than 6.5 million
unique visitors to the site since May and nearly 200 million page views per month.
The site offers comprehensive data for securities listed on all major global exchanges,
U.S. equity options and mutual funds, as well as pre-market and after-hours Extended
Trading Data.

The NASDAQ Online site is a password-protected web site for senior executives
at NASDAQ-listed companies. The site is a resource for those executives to better
manage their company’s equity by tracking their stock performance against peers,
target institutional owners and track analyst sentiment regarding their company’s
stock.

NASDAQ uses the study results as part of its ongoing initiative to better understand
who was coming to their site(s), why they were there, and to obtain insight into
the users’ actual site experience. The studies help NASDAQ better understand what
features were important to their users and profile the information needs of various
user segments. The webValidator studies collected real-time feedback from more
than 5,300 respondents.

"At a time when investor confidence is so critical, the results confirm that
the NASDAQ sites are a reliable and trust-worthy source of financial information,"
said John Delta, vice president and general manager of NASDAQ.com. "The information
generated from this report gives us a much better understanding of our users’
priorities, what works and doesn’t work for them. It also allows us to analyze
the feedback by user segment, and develop enhancements and improvements to our
site."

Similar results were achieved with NASDAQ Online; where over 98 percent of all
respondents were satisfied with the site, with more than 79 percent of respondents
visiting the site on a daily or more frequent basis. Users of the site strongly
believe that the site is a valuable tool for their company.

"With more than 50 percent of its users being Vice Presidents and above, NASDAQ
Online is the primary tool that NASDAQ-listed companies use to track and compare
stocks and perform other tasks," said Bill Teague, vice president, NASDAQ Online.
"The survey results clearly show that we are delivering a valuable and trusted
service to our most loyal users and listed companies."

"Most web site owners underestimate the importance or implications of knowing
who their web site users are and the value of systematically listening to, and
understanding what they have to say," said Jerry Tarasofsky, CEO of iPerceptions.
"NASDAQ does recognize the advantages of building a strong relationship with their
web site users and the results of their webValidator studies are indicative of
their commitment to excellence in the web channel", said Mr. Tarasofsky.

About iPerceptions Inc.

iPerceptions’ webValidator Solutions Platform allows an organization to listen
to and interpret how actual users value their web site, identifying the site’s
key strengths and weaknesses from a user perspective. Proprietary technology maps
user group evaluations to a strategic behavioral framework. The webValidator delivers
actionable information and industry best-practice benchmarks to web site owners
enhancing the relationship between the organization and their users as well as
driving increased profits and ROI. iPerceptions’ clients include such recognized
brands as Disney, Mazda, NASDAQ, Omni Hotels, Pfizer, Alcan, Bayer Pharmaceuticals,
Sheraton Hotels, Reebok, CBS MarketWatch.com, Westin, Toshiba, AOL, General Motors
and Holiday Inn.

About The NASDAQ Stock Market

NASDAQ is the world’s largest stock market. With nearly 4,000 companies, NASDAQ
lists more companies and trades more shares per day than any other U.S. market.
Over the past five years, NASDAQ has outpaced all other U.S. markets in listing
IPOs. It is home to category-defining companies that are leaders across all areas
of business including technology, retail, communications, financial services,
media and biotechnology industries. NASDAQ is a key driver of global capital formation.
For more information about Nasdaq, visit the Nasdaq Web site at www.nasdaq.com or the Nasdaq NewsroomSM at www.nasdaqnews.com

Contact information:

iPerceptions Inc.

Howard Firestone

Director, Marketing & Communications

877.796.3600 x 246

866.488.2600 (fax)

hfirestone@iperceptions.com

Nasdaq

Mike DeMeo

Associate Director, Media

212.768.2562

michael.demeo@nasdaq.com