Mazda's Canadian Web Site Takes The Checkered Flag | iPerceptions

March 26, 2002

Mazda’s Canadian Web Site Takes The Checkered Flag

Montreal, Quebec – March 26, 2002 – When it comes to satisfying the needs of its web site users,
iPerceptions Inc. of Montreal has confirmed that Mazda Canada is right on track.

Highlights of a webValidator study deployed on (www.mazda.ca.) confirm visitors like what they see with over 72% of the 2,000 plus respondents
indicating they are satisfied with the overall site. Potential buyers showed a
high degree of satisfaction with the site’s relevancy and clarity and most important,
Mazda owners displayed great interest in the site by responding at twice the average
response rate. As well, their high ratings for referrals and return visits are
indicative of their loyalty and commitment towards the site and the brand.

"We are most encouraged by the high level of owner response we received", said
Gregory Young Director, Corporate Public Relations for Mazda Canada. "One of the
key objectives of the site is to build loyalty and the webValidator study confirmed
a great number of visitors to the site are Mazda owners. In fact, 93% of the owner
respondents took the time to answer additional questions about features and services
they would like to see. As well, the study confirmed the site continues to enhance
the Mazda brand image with both owners and prospective buyers".

"The in-depth feedback we’ve obtained from this study will be used to refine
and enhance the content and features offered at the site as well as provide a
benchmark for tracking our web user’s level of satisfaction in the months ahead,"
said Young.

"Armed with this data, Mazda Canada can make clear, concise and accurate evaluations
of their sites effectiveness", said Jerry Tarasofsky, CEO of iPerceptions Inc.
"We are giving them a very powerful tool. We know from hands-on experience that
web site owners profit from, and increase their site’s ROI when they better understand
and react to their users’ online experience".

About iPerceptions

iPerceptions is one of North-America’s leading web-focused attitudinal analytics
providers. Its webValidator Continuous Listening solution and its Proprietary
Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand
strategic and tactical decision support for website marketers. iPerceptions’ clients
include such well known brands as InterContinental Hotels, General Motors, Dell
Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International,
BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

The TSX Venture Exchange does not assume any responsibility as for the relevance
or exactitude of this press release.

Media Information

Jonathan Levitt
Vice-President Marketing
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Investor Information

Jerry Tarasofsky
President and Chief Executive Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Martin Faucher
Chief Financial Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

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