iPerceptions - Customer Satisfaction Measurement

NEW YORK, NY–(Marketwire – October 3, 2007) – iPerceptions (TSX VENTURE: IPE)
announced today that it will once again be participating as an exhibitor, speaker
and silver sponsor of the 2007 eMetrics Marketing Optimization Summit to be held
in Washington, DC October 14th-17th.

Founded in 2002 by online customer relationship and retention expert Jim Sterne,
this is the decisive event for online marketers looking to optimize and maximize
their efforts in a dynamic, ever-changing playing field. With key industry players
and representatives from cutting edge industry solutions slotted to attend, the
eMetrics Marketing Optimization Summit is a must attend event. The summit will
feature multiple speakers from several channels in the web analytics and online
marketing optimization field, including iPerceptions’ Vice President of Marketing,
Jonathan Levitt, who will be discussing the science of measuring the customer
experience and customer satisfaction using a perceptual framework and the resulting
iPerceptions Satisfaction Index (iPSI).

"More and more companies are listening to the voice of the customer," said Jonathan
Levitt, Vice President, Marketing at iPerceptions. "The eMetrics Marketing Optimization
Summit is the ideal venue for companies looking to explore the current and future
trends impacting the web analytics industry, and provides a wonderful forum for
iPerceptions to promote our webValidator Continuous Listening Solution and our
rapidly growing iPerceptions Satisfaction Index (iPSI)," said Mr. Levitt.

"The eMetrics Marketing Optimization Summit brings together the best and brightest
minds in the online marketing space, and we are delighted to welcome iPerceptions
to the speaker roster and exhibit hall," said Jim Sterne, conference producer
and president of the Web Analytics Association. "Since 2002, the eMetrics Marketing
Optimization Summit has promoted the growth of the industry and advanced the importance
of goal-oriented measurement across all areas of online marketing. iPerceptions
is a valuable part of that conversation, and we are looking forward to another
successful event in Washington, DC."

iPerceptions personnel can be found at booth 35. Complete demonstrations of iPerceptions
Continuous Listening Solution can be arranged prior to the eMetrics Marketing
Optimization Summit 2007 by contacting Richard Zeidel, Vice President, Sales at
877.796.3600.

About the iPSI and the webValidator solution

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience
data obtained from over two million actual visitors, to over 500 Fortune 1000
websites, across ten verticals and contains over 30 million data points. It is
the only index of its kind and is quickly becoming the standard for measuring
online customer satisfaction. The webValidator Continuous Listening solution captures
the voice of actual online customers in the context of an actual website visit
helping companies learn more about their customers with satisfaction metrics that
quickly turn learning into customer led decision-support. Using a perceptual framework
to evaluate key elements of the visitor experience as well as predictive algorithms
and modeling to identify those attributes that drive satisfaction, the resulting
iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding
of the key issues impacting satisfaction; purchase intent, transaction abandonment,
customer loyalty and the likelihood customers will refer friends and associates
to the site.

About iPerceptions

iPerceptions is one of North America’s leading web-focused attitudinal analytics
providers. Its webValidator Continuous Listening solution and its Proprietary
Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand
strategic and tactical decision support for website marketers. iPerceptions’ clients
include such well known brands as InterContinental Hotels, General Motors, Dell
Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International,
BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy
of this press release.

Media information

Jonathan Levitt
Vice-President Marketing
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Investor information

Jerry Tarasofsky
Chief Executive Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Martin Faucher
Chief Financial Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600