iPerceptions - Customer Satisfaction Measurement

NEW YORK, NY – February 25, 2002 — iPerceptions Inc. (www.iperceptions.com) today announced the upcoming release of proprietary normative industry data
for automotive related web sites. This follows the successful release of iPerceptions’
webValidator industry norms for the hospitality sector in January 2002.

Sites using iPerceptions’ webValidator Solution will be able to benchmark, measure
and rate their users web experience against industry norms with data collected
from over 6,000 unique visitors to the sites of some of North America’s leading
automotive brands. The webValidator industry data will contain critical demographic
and psychographic information as well as user feedback on key attributes such
as ease of navigation, content quality, interactivity and loyalty.

Armed with this data, iPerceptions’ customers will quickly be able to make clear,
concise and accurate evaluations of their sites effectiveness versus the industry
norm. More importantly, they will be able to look at industry specific issues
such as how to increase dealer leads, improve customer retention, or build community.

"We are giving those people charged with building their organizations online
channel a very powerful tool," said Jerry Tarasofsky, CEO of iPerceptions. "We
know from hands-on experience within the hospitality sector that web site owners
profit from, and increase their ROI when they better understand and react to their
users’ online experience. Especially when they can benchmark that experience against
industry norms."

To date webValidator surveys have been conducted in over 20 broad industry sectors
including automotive, hospitality/travel, financial services, technology, and
publishing.

About iPerceptions Inc.

iPerceptions (www.iperceptions.com) is a leading solution provider helping businesses build profitable relationships
with their web site users. The iPerceptions solutions platform addresses specific
industry, functional and stakeholder online communication issues. Our leading
solution, webValidator, captures actual user feedback in a structured framework
to strategically direct site enhancements for maximizing ROI. iPerceptions’ diverse
client base represents over 20 industry sectors and includes Alcan Inc. (NYSE;TSE:AL),
Bayer Pharmaceuticals, CBS MarketWatch.com (NASDAQ:MKTW), AOL Canada Inc., General
Motors (NYSE:GM) and Holiday Inn (NYSE;LON:SXC).

The company’s corporate offices are located in New York City and Montreal, Canada.
Sales offices are located in New York, Toronto, Montreal and London, England.