iPerceptions - Customer Satisfaction Measurement

New York, NY (February 25th, 2008) – iPerceptions, North America’s leading online customer satisfaction research provider has announced the appointment of its Vice President of Marketing to judge the 2008 Internet Advertising Competition. Jonathan Levitt, Vice President, Marketing at iPerceptions has been invited to judge the 2008 Web Marketing Associations Internet Advertising Competition.

As an IAC judge, Mr. Levitt will be responsible for evaluating a collection of ads and campaigns and use his professional expertise to evaluate each entry to determine how well it meets its stated goal.

“It is a great pleasure to offer my time and feedback to help raise standards of internet advertising”, says Mr. Levitt.

iPerceptions is one of North America’s leading web-focused attitudinal analytics providers. Its webValidator Continuous Listening solution and its Proprietary Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions’ clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International, BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience data obtained from over three million actual visitors, on over 600 projects for Fortune 2000 websites, across ten verticals and contains over 45 million data points. It is the only index of its kind and is quickly becoming the standard for measuring online customer satisfaction. The webValidator Continuous Listening solution captures the voice of actual online customers in the context of an actual website visit helping companies learn more about their customers with satisfaction metrics that quickly turn learning into customer led decision-support.

Using a perceptual framework to evaluate key elements of the visitor experience as well as predictive algorithms and modeling to identify those attributes that drive satisfaction, the resulting iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding of the key issues impacting satisfaction; purchase intent, transaction abandonment, customer loyalty and the likelihood customers will refer friends and associates to the site.