iPerceptions - Customer Satisfaction Measurement

Leading Voice of Customer Analytics Provider Announces Revenue of $1.1M in the Second Quarter of 2009 Totaling $2.4M for the First Six Months of 2009, a 16% Growth Year to Date Over the Prior Year

Montreal, QC – (Marketwire – August 19, 2009 – iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused Voice of Customer analytics, today reported its financial results for its second quarter of 2009.

Highlights for the second quarter of 2009 include:

• The addition of multiple high-profile corporations to its customer portfolio, as well as a number of renewals significantly increasing orders over the second quarter of 2008.
• The continued growth of 4Q, iPerceptions’ simple and free survey tool.

“2009 continues to be a good year for iPerceptions, as we continue to grow and mature within a tough economic climate,” stated Claude Guay, President and CEO of iPerceptions. “With high profile additions to our client roster and rapid growth in the user base for our free online survey, we are quickly building the web-wide standard for measuring website visitor intent, satisfaction and task completion.”

Business development

iPerceptions added numerous high-profile corporations to its customer portfolio of its webValidator solution in Q2 2009, including Cineplex, Harman International and Steelcase. The Company also renewed annual contracts with high profile clients such as LG North America, Monster Worldwide and Volkswagen Canada, as well as increase its scope of work with existing clients such as Autodesk and Points.com.

4Q development

The 4Q survey user base continued to expand in Q2 2009, as over 1.1 million 4Q surveys were taken, 17% more than in the previous quarter. The number of new 4Q survey subscribers grew by 12% sequentially, helped by a new linking campaign on the closing screen of each 4Q survey that invites the respondent to sign-up and create an account for his/her own website.

Second quarter financial highlights

iPerceptions delivered the following results for the second quarter ended June 30, 2009:

Revenue and gross margin: For the second quarter of 2009, revenue of $1,137,268 and gross margin as a percentage of revenue of 56% were comparable to the same period in 2008.

Net loss and earnings per share: Net loss and comprehensive loss for the second quarter of 2009 was $981,600 compared to $661,083 for the same period last year. The basic and diluted loss per share for the second quarter of 2009 was $0.03 compared to $0.02 for the same period in 2008.

Cash position: Total cash, cash equivalents and short-term investments totaled $3,148,269 as at June 30, 2009. During the second quarter of 2009, the cash used by operating activities amounted to $725,993.

 "iPerceptions has built up an impressive amount of momentum surrounding our online voice of customer survey products,” concluded Guay. “We have defined our stance in the market place as a company that delivers customer driven insight, with a focus on cost-effective survey solutions that generate maximum ROI impact. At the same time, we remain a vibrant and agile company that is constantly renewing itself. In the months ahead, our team will work hard towards fulfilling its promise of even better analytical tools, more flexible and scalable product offerings, and more efficient processes. But we will always maintain our commitment to delivering unmatched value to our clients ”

For additional information, consult our Consolidated Financial Statements and Management Discussion and Analysis filed on SEDAR at www.sedar.com.

About iPerceptions:

iPerceptions is one of North America’s leading web-focused Voice of Customer analytics providers. Its webValidator Continuous Listening solution, free website survey solution 4Q, and proprietary iPerceptions Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions’ clients include such well-known brands as InterContinental Hotels, General Motors, Dell, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide. iPerceptions has offices in New York, Atlanta, Toronto, Montreal and London.