iPerceptions - Customer Satisfaction Measurement

iPerceptions Releases Year End Automotive Web Site Comparative Customer Relationship
Satisfaction Report

(New York, NY), February 22, 2006 – iPerceptions, North America’s leading web
focused attitudinal analytics provider, today released year end highlights from
their 2005 fourth quarter Auto Industry Web Site Customer Satisfaction Report.

The report is based on feedback and comments from over 55,000 actual visitors
to branded automotive web sites in North America and represents over 1,300,000
data-points.

iPerceptions identified web site promoters and detractors based on mapping actual
visitor responses on a zero to 10-point scale and found that web sites with the
highest customer satisfaction ratings converted 35% more of their visitors to
brand champions compared to those sites that had the lowest customer satisfaction
ratings. Referral ratings for the sites studied ranged from a low of 6.2 to a
high of 8.7 with an industry average of 7.2.

Additional findings in this report confirm that 22% of visitors to automotive
web sites plan to purchase a vehicle in the next 90 days, reinforcing the importance
of a positive web site visit. For this group of in-market buyers, iPerceptions
studied the impact of their web site experience on perceptions of brand image,
likelihood to request a quote, likelihood to take a test drive and on purchase
consideration.

For those visitors purchasing a car in the next 90 days, web sites in the auto
sector are better suited to promote actions such as taking a test drive, requesting
a quote or impacting a purchase as opposed to building brand image.

Only 12% of those purchasing a car in the next 90 days indicated that their web
site experience had a strong influence on their image of the brand. – see table
below Strong influence on brand 12% Much more likely to test drive 30% Much more
likely to request a quote 20% Much more likely to purchase 20%

"iPerceptions 2005 year-end Auto Industry report offers our clients a unique
look into the hearts and minds of their actual customers as well as those of their
competition on an aggregated basis," said Duff Anderson, Vice President, Research
& Development at iPerceptions. "These insights, based on feedback from actual
customers in the context of real situations, are different than expert panels
or focus groups. They are an excellent example of the powerful new ‘voice of the
customer’ metrics we’ve developed at iPerceptions," said Mr. Anderson.

About iPerceptions

iPerceptions is one of North-America’s leading web-focused attitudinal analytics
providers. Its webValidator Continuous Listening solution and its Proprietary
Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand
strategic and tactical decision support for website marketers. iPerceptions’ clients
include such well known brands as InterContinental Hotels, General Motors, Dell
Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International,
BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.