iPerceptions - Customer Satisfaction Measurement

(New York, NY), March 10, 2006 – iPerceptions, North America’s leading attitudinal
web analytics provider, today released additional highlights from their 2005 Auto
Industry Web Site Customer Satisfaction Report.

Collaborating with Repindex Inc., which provides text analysis using linguistic
recognition programs, iPerceptions quantified the voice of the automotive web
site customer in 2005.

Together the companies focused on analyzing open-ended responses to two specific
questions from 27,000 actual visitors to 22 branded automotive sites to the questions:what
do you value most about a web site and what do you dislike most about a web site?

The results champion the proverb that a picture is worth a thousand words. When
drilling into the positive concepts of good, like and value, 23% of the positive
responses related to pictures and when drilling into the negative concepts of
lack or need more of, 36% of the responses mentioned pictures. In fact pictures
were by far the loudest message, present in 29.5% of all the comments in the above-mentioned
concepts.

"We know that when you ask visitors what they like and dislike, they talk about
the same things but from different perspectives," said Duff Anderson, Vice President,
R&D at iPerceptions Inc. "That’s why we’ve established a momentum index where
we multiply the negative/positive ratio by the average presence of an issue recognizing
the greater potential impact that negative comments carry.

In the case of pictures the average presence of 29.5% swells to a Momentum Index
of 47," said Mr. Anderson. Web site speed and pricing information were the issues
with the next highest momentum indices of 29 and 20 respectively.

"The momentum index is a creative response to isolating and defining the issues
that are forefront in the web site visitor’s mind." said Mark Perkins, President
of Repindex. "Simply put, we provide clients with an extremely accurate tool to
measure and respond to the important issues that will impact their visitor’s satisfaction,"
said Mr. Perkins.

About iPerceptions

iPerceptions is one of North-America’s leading web-focused attitudinal analytics
providers. Its webValidator Continuous Listening solution and its Proprietary
Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand
strategic and tactical decision support for website marketers. iPerceptions’ clients
include such well known brands as InterContinental Hotels, General Motors, Dell
Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International,
BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

About Repindex

Repindex is a linguistic recognition program designed to outline and measure
text messages in real or simulated time. Text sources range from real time RSS
feeds to free text survey data, from meetings transcripts to email flows into
and out of a company, and from editorial to any archived material, especially
when it is accumulated over time.