iPerceptions - Customer Satisfaction Measurement

NEW YORK, NY — April 11, 2002 – Business solutions provider iPerceptions Inc. has, for the
second year in a row, been included in the TOP TWENTY FIVE UP AND COMERS category
of the prestigious Branham 300 annual review of Canada’s leading information technology
companies for 2001. The Up and Comers category reflects organizations established
within the last few years that offer promising technology or innovative approaches
to satisfy emerging market opportunities. "This year, twice as many companies
applied for consideration in this category compared to previous years" said Lisa
Anderson of The Branham Group.

"We are honored and extremely pleased to once again have been recognized by the
Branham organization as one of the top twenty five Up and Coming companies in
Canada", said Jerry Tarasofsky, CEO of iPerceptions Inc. "This is the second year
in a row that we have received this honor. It reflects the hard work and dedication
of our entire team. iPerceptions webValidator business solution is rapidly becoming
the industry gold standard to collect and analyze web site user feedback. It has
been adopted by best of class US and Canadian clients like Reebok, Disney, Nasdaq,
GM, Power Corporation, Mazda and the Canadian Government. Very shortly, we expect
to move from the "Up and Comers" list to Branham’s mainstream category of Top
Canadian Companies" said Tarasofsky.

About iPerceptions

iPerceptions is one of North-America’s leading web-focused attitudinal analytics
providers. Its webValidator Continuous Listening solution and its Proprietary
Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand
strategic and tactical decision support for website marketers. iPerceptions’ clients
include such well known brands as InterContinental Hotels, General Motors, Dell
Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International,
BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

The TSX Venture Exchange does not assume any responsibility as for the relevance
or exactitude of this press release.

Media Information

Jonathan Levitt
Vice-President Marketing
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Investor Information

Jerry Tarasofsky
President and Chief Executive Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600

Martin Faucher
Chief Financial Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600