iPerceptions - Customer Satisfaction Measurement

4Q data highlights the usability hurdles that websites need to overcome if they want to flourish in trying economic times

New York, NY – February 5, 2009 – iPerceptions Inc. (TSX.V:IPE), a leading provider of web-focused Voice of Customer analytics, announced that it will reveal new data and learnings on user experience pitfalls at the 2009 Online Marketing Summit, taking place today through Saturday in San Diego. During its session, “Does Your Website Suck? Let Your Visitors Guide the Way”, iPerceptions will offer attendees detailed analysis of Voice of Customer data collected from thousands of websites around the globe. The session will use this data to highlight the user experience pitfalls websites need to avoid if they want to flourish in very trying economic times – and suggest easy fixes based on customers’ own feedback.

All data is drawn from websites using 4Q (http://www.4qsurvey.com), iPerceptions’ free, permission-based on exit survey solution developed with author and well-known web analytics blogger Avinash Kaushik. Thousands of companies around the globe are currently using the innovative free survey solution to listen – and respond – to millions of website visitors worldwide.

”In the current economic climate, marketers should demand all the tools at their disposal to be running as efficiently and effectively as possible, including their websites,” said Jonathan Levitt, vice president of marketing at iPerceptions. “By listening to the voice of the customer, companies can pinpoint the ‘who’, ‘what’ and most importantly ‘why’ of their customers’ actions, making it easier to leverage their online channel in a way that is best for their company and their customers.”

The Online Marketing Summit brings together thought leaders, authors, Fortune 500 case studies, practitioners and all the best minds in marketing with one simple mission: to educate marketers on the emerging best practice of Online Marketing. The focus is to facilitate networking, collaboration and true “education first” environment amongst like-minded marketing peers with expertise in the areas of social media, web analytics, search engine marketing, email and website strategy.

About 4Q
Launched in March 2008, 4Q helps companies understand why and how people interact with their websites by asking the 4 most important survey questions:

-What are my visitors at my website to do?
-Are they completing what they set out to do?
-If not, why not?
-How satisfied are my visitors?
 
4Q requires a single line of code and can be installed in minutes on any website. All surveys are permission-based and employ a two-stage invitation process that minimize session interruptions. A real-time results dashboard is available 24/7 through a secure online reporting tool to help 4Q users use their findings to make website changes that engage, retain, and convert more visitors. For more information or to sign up, please visit www.4qsurvey.com

About iPerceptions
iPerceptions is one of North America’s leading web-focused Voice of Customer analytics providers. Its webValidator Continuous Listening solution and Proprietary iPerceptions Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions’ clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide. iPerceptions has offices in New York, Toronto, Montreal and London.