iPerceptions - Customer Satisfaction Measurement

Seasoned executive brings nearly 20 years’ experience in guiding financial strategy for public and private companies to the iPerceptions executive team

NEW YORK–(BUSINESS WIRE)–iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused Voice of Customer analytics, announced today that Aline Bélanger has joined the company as interim chief financial officer. Bélanger has nearly 20 years of experience in accounting and finance at companies including EnGlobe, CAE, Bell Canada International, PricewaterhouseCoopers and Ernst & Young. In her new role, Bélanger will lead iPerceptions’ legal and financial operations as the company expands into new global markets.

“iPerceptions stands apart as the most innovative Voice of Customer analytics company in the industry, with broad global reach and proven success with the world’s largest brands,” said Bélanger. “I look forward to working closely with the iPerceptions executive team to chart an aggressive course of market expansion as we continue to build on a user base that touches consumers in more than 100 countries around the world.”

“Aline brings strategic financial expertise and hands-on business experience to the iPerceptions executive team,” said Jerry Tarasofsky, CEO of iPerceptions. “Her strong planning ability and sharp analysis skills, combined with her success at leading major and extremely complex projects, make her the right person to lead our financial strategy in a time of rapid worldwide growth.”

Bélanger joins iPerceptions from EnGlobe, where she served as the corporation’s CFO. Prior to that, she was vice president of finance at AVESTOR, where she led all financial affairs and operational issues. Bélanger previously served as a vice president at CAE Inc., a public company with annual revenues exceeding C$1.4 billion. In this role, she oversaw the company’s financial reporting activities and played a key role in obtaining new funding for it.

Bélanger joined CAE as director of finance, leading the financial integration of three major acquisitions and participating in the company’s first public offering on the New York Stock Exchange. Prior to her work at CAE, she served as director, financial planning and analysis, for Bell Canada International, providing financial expertise and support to telecommunications companies located in Asia and Latin America. A graduate of McGill University, Bélanger received an MBA from Edinburgh University.

About iPerceptions
iPerceptions is one of North America’s leading web-focused Voice of Customer analytics providers. Its webValidator Continuous Listening solution, free website survey solution 4Q, and proprietary iPerceptions Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions’ clients include such well-known brands as InterContinental Hotels, General Motors, Dell, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide. iPerceptions has offices in New York, Toronto, Montreal and London.